Blog

submitted by /u/Botmywork [link] [comments]

What is Target Marketing?

Target Marketing means breaking the market into different segments and planning strategies for each segment to increase the market share. It aims your marketing efforts at specific groups of customers, makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective, and provides a focus to all of your marketing activities.

Target marketing is like researching and understanding your potential customers, as their interests, hobbies, and needs so that you can focus on what people need and your marketing budget on a specific segment that is most likely to avail/purchase your product or service.

Target Market

As you know, not all products can be consumed by everyone, each product has a separate customer base. To attract a particular segment of the market, the company at times modifies the product/service accordingly. The target market is like an end consumer to which a company wants to sell its product. It is a group of potential customers that businesses identify to sell their products and services to.

Researching and identifying your target market

If the content is king, then the distribution of content is undoubtedly its all-important queen!

You can spend all the time and money in the world presenting the best content, but it all goes to waste if it fails to reach the right audience.

Knowing your customers will assist you to focus on customers who are willing to pay for your product or service. This is a simpler, effective, and affordable way to reach your customers. You’ll be wasting resources if you aim too broadly, or determine that there aren’t enough customers for your product or service.

Here’re some questions by which you can identify your audience –

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

Who are your customers?

• Are your end customers male or female?
• How old are they?
• Do they have kids? How old are their children?
• What is their marital status?
• Where do they live?
• What is their education level?
• What do they do for a living?
• What are their average earnings?

Customer interests and Buying Habits

• What prompts a customer to make a purchase?
• What are your consumer’s common interests?
• Who makes the purchasing decisions?
• How often do they buy a product?
• Do they shop online or like to see their product before they buy?
• What sort of media does your target rely on for information?
• How far do they go/ travel to make a purchase?
• What other products/services do they buy?

Segmenting the market:

Market segmentation can assist you to focus on people who are most likely to become satisfied customers of your company or enthusiastic consumers of your content.

To segment a market, you split it up into groups that have related features. You can base a segment on one or more characters. Dividing up an audience in this way allows for more precisely targeted marketing and personalized content.

There are 4 main types of Market Segmentation –

• Demographic Segmentation(Who) — Family Size, Religion, Gender, age, ethnicity, education, and even income
• Geographic Segmentation(Where) — Location(country, state, county and zip code)
• Psychographic Segmentation(Why) — Personality, Attitudes, Values, Interests/hobbies, Lifestyles
• Behavioral Segmentation(How)- Purchasing Habits, Spending Patterns, User-level and All manners of Brand Interactions

By segmenting the market, the brand gets more specific about its target market. They can focus on a small group of customers who are more likely to purchase their product.

For eg., a brand that sells active wear can decide to focus on a smaller, specific target market. Instead of selling in masses, they may focus solely on people who are actively participating in sports activities.

Advantages Of Target Marketing

• Understanding customers’ needs
• Provides an understanding of Competition
• Enables the company to produce more Effective Marketing Plans
• Allows the company to understand what Customers Need
• Messages precisely directed at each audience segment
• Better Results
• A more efficient and driven marketing team.
• Drive more brand-loyal customers

How is Target Marketing different from Mass Marketing?

Mass Marketing tries to reach a wider audience whereas Target Marketing attempts to reach a specific and defined audience. Both of these methods can be effective to drive sales and leads for the business. In the digital age, people expect to be spoken to on a personal level and a mass marketing campaign could prove to be costly if not executed properly.

For better results, you need the best software! Cloud Messaging is a widely used Messaging software, which has options of both Mass Marketing as well as Target Marketing!

How Businesses can use Target Marketing?

Whether you’re still within the process of starting your business, trying to find an innovative opportunity to grow your business, or want to guard the business you’ve already built, target marketing is an important tool.

When trying to succeed in customers with a marketing message or advertising campaign, targeting the proper market with the proper message is important — If you aim too broadly, your message might reach a couple of people that find yourself becoming customers, but you’ll also reach tons of individuals who aren’t curious about your products or services. When your messaging isn’t optimized for your audience, you’ll find yourself with tons of wasted advertising dollars.

Also, finding software that is a solution to all your problems is very important. Cloud Messaging is one of those software’s, which has proved itself to be the solution to every problem which businesses face in Target Marketing!

Remember, identifying your target market isn’t something you do once and then check off a box. Up and running businesses should create systems to regularly ask your current customers feedback on what they like (and don’t like) about doing business with you.

The great thing about getting to know your consumers is that not only will you be able to track down new customers just like them, but your tried-and-true customers will become more loyal and spend more money.

Doing nothing won’t help your business, and it’ll almost certainly hurt it at the end of the day. The everything-but-the-kitchen-sink marketing plan where you throw resources into marketing to everyone with a pulse usually ends in similar disappointment: tons of zeros on the statement and all in the wrong places.

Target marketing is going to require some upfront work, but the rewards are huge and well worth the effort.

icloudy.cloudladderconsulting.com

Don’t forget to give us your 👏 !

---

Target Marketing was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

submitted by /u/wileysarah
[link] [comments]

submitted by /u/Botmywork [link] [comments]

submitted by /u/techcouncilglobal
[link] [comments]

submitted by /u/joachim_s
[link] [comments]

We’ve finally made it through 2021, the year that drastically changed the way we work in offices. One thing that came with the pandemic was the transition of offices from on-site to remote. Many workplaces have shifted to a hybrid pattern since then.

So what does that mean for employers? Hybrid work means your employees can no longer rely on manual attendance or time tracking methods. Therefore, it’s time to leave behind old-school methods. Today’s world has changed, and most organizations now prefer having a reliable time tracking system for their employees.

In this article, we list down various employee time tracking apps on Slack. So let’s begin.

AttendanceBot

AttendanceBot is a powerful time tracking software for both small and medium-sized organizations. A great tool for remote and hybrid teams, AttendanceBot works from right inside Slack. The best thing is that it adapts to your team’s needs as you see fit. It can be a simple time tracking solution for smaller teams, while if you are a bigger team that prefers more robust features, it can use additional functionalities. With AttendanceBot, you can:

• Clock in or out easily without you worrying about tracking the time spent on a task/project each day
• Get reminders to punch in or out as your day begins or ends
• Generate timesheets within Slack
• Track billable hours with ease if you’re a freelancer or an agency
• Easily download Excel reports and get them delivered straight to you periodically
• Keep track of time spent on tasks
• If your team works in different shifts, you can manage their schedules and even customize shifts for each member
• Improve employee engagement and productivity

Trending Bot Articles:

How Conversational AI can Automate Customer Service

Automated vs Live Chats: What will the Future of Customer Service Look Like?

Chatbots As Medical Assistants In COVID-19 Pandemic

Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

Pricing

• AttendanceBot offers a 14-day free trial
• Starting from just $4 per user per month paid annually
• Available on iOS, Windows, Linux, Android, Mac

Hubstaff

Second, on our list is Hubstaff, an app that helps businesses of all sizes to:

• Track time
• Manage team productivity
• Manage their remote workforce
• Track what workers are doing with periodic screenshots
• Measure productivity by keystroke tracking
• Generate online timesheets and team reports

Pricing

• Offers a 14-day free trial
• Starts at $7 per user per month
• Available on macOS, Linux, Windows, ChromeOS, iOS, Android

TimeDoctor

TimeDoctor is an employee time tracking app that helps you measure and analyze how your team spends its time. It also gives insights on who’s the best performer on the team. It syncs with more than 60 software. Additionally, its time tracking system records what web pages and apps each employee uses. Using this app, you can:

• Time spent on tasks and breaks
• Take automated screenshots
• Generate reports and timesheets

Pricing

• TimeDoctor offers a 14-day free trial
• Starting from just $7 per user per month
• Available on macOS, Linux, Windows, Android

Everhour

Everhour is another employee time tracking software that helps users track time from the apps they already use. With this, Employees can start and stop their timer to record activities as they work. They can also log hours manually later. Everhour helps you:

• Track time spent by an employee on each task
• Track their breaks
• You can also use time tracking data to create invoices automatically
• Generate reports

Everhour also offers integrations with tools like Asana, Trello, Slack, Jira, etc.

Pricing

• Offers a free trial of 14 days
• Starts at $8.50 per user per month
• Available on macOS, Windows, Linux, Android, iOS

Toggl

Toggl is a time tracking app that helps users:

• Track time across the web app, desktop app, mobile app, or browser extension
• Auto track apps and websites that you use for more than 10 seconds
• Integrate your Outlook or Google Calendar into Toggl Track’s Calendar
• Set up Toggl Track to trigger time entry suggestions

Additionally, Toggl Track’s browser extensions allow you to start the timer directly from online tools like Asana, Todoist, Trello, and more.

Pricing

• Offers a free trial of 30 days
• Strats at $8 per user per month
• Available on Linux, iOS, Windows, Android, Mac

RescueTime

RescueTime offers its users an employee working hours tracker along with productivity monitoring. In addition, it also tracks the amount of time an employee spends on different websites and apps during their work hours. This helps an employer monitor their productivity and other things that they should be focusing on.

RescueTime is more of a productivity tracking app than a time tracking app, and that’s what makes it different. Another unique feature of this app is that it helps employers block distracting websites and apps like social media.

Pricing

• Rescue time offers a 14-day free trial.
• Starts at $9 per user per month
• Available on macOS and Windows

Harvest

Harvest is modern time tracking software that helps you:

• Track time from your desktop, phone, or favorite software
• Track time from the productivity tools you already use every day
• Automate reminders that encourage you to track time consistently
• Start a timer or log hours in Slack.
• Check a teammate’s Harvest timer, so you don’t interrupt them when they’re in the middle of a meeting or deep work.
• Get a quick visual overview of progress on a particular project and share it with the rest of a Slack channel.

Pricing

• Offers a free trial of 30 days
• Starts at $12 per user per month

HourStack

HourStack is a weekly time allocation, time management, and time tracking tool for individuals and teams which integrates directly with Slack. It helps create effective time blocks that increase the team’s productivity.

With its easy-to-use options such as quick timers and drag-and-drop scheduling, this app makes time management fun for employees and time tracking easy for the management and HR. Use HourStack for:

• Time tracking
• Productivity management
• Timer & manual entry
• Project management

Pricing

• Offers a free trial of 14 days
• Pricing starts at $9 per month paid annually

ActiTIME

ActiTIME is a time tracker that manually or automatically captures time in the browser or on the mobile. Users can also add notes to their time entries and set up individual work schedules for employees.

It also helps you generate automatic timesheets, adds over time, and manage payroll depending on the time spent. It also has a mobile app that helps you track time on the go, even in offline mode.

Pricing

ActiTIME’s pricing plan depends on the size of your team. Its free plan is limited to only three users. Other plans include:

• ActiTIME Online 1–40 users $7 user per month
• ActiTIME Online for 41–200 users $6 per user per month
• actiTIME Online for above 200 users is based on custom pricing
• actiTIME Self-Hosted plan is for $120 per user

TimeCamp

TimeCamp is another time tracking solution that enables its users to track billable work hours and monitor employee productivity. It offers more than 50 integrations that allow you to sync and import your task without switching context readily. It also offers you time tracking reports.

TimeCamp is suitable for employers looking for a blend of time tracking and payroll management and monitoring their employees’ productivity.

Pricing

TimeCamp offers a 14-day free trial and is free for one user for a month.

• The basic monthly plan costs $7 per user
• Pro monthly plan costs $10 per user

Whether you are a small organization or a big one, you must choose a time tracking app that suits your unique needs. Before you decide on investing in a time tracker app, keep in mind your team size, employees, and organizational needs.

Don’t forget to give us your 👏 !

---

10 Best Time Tracking Bots on Slack was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

submitted by /u/JuhCreaky
[link] [comments]

(This article originally appeared in Forbes)

My dog died a few years ago. She was only about 7 years old and had a lot of health problems. I miss her. But one thing I don’t miss: my pharmacy bill.

That’s because Lavender (my wife chose the name, not me) was on no less than seven medications. And a day rarely went by without me a text message from my pharmacist at the CVS near me. It almost always went something like this:

CVS: Hello Lavender, you have a prescription due for a refill. Would you like to refill it? Me (impersonating Lavender because she’s a dog): Yes. CVS: Thank you. (5 minutes later) CVS: Lavender, your prescription does not have any more refills. Would you like us to contact your primary doctor? CVS: Thank you. (2 hours later) CVS: Lavender, your prescription has been renewed and refilled. You can pick it up at our location. CVS: Thank you.

I have hundreds of these interactions and it probably took me a good dozen or so of them to realize that I wasn’t talking to a pharmacist. I was talking to a robot. A chatbot robot. This is not new stuff. Lavender passed almost four years ago. So CVS — and other big brands — have been using this AI-based technology for a while. Not only is it getting better but it’s expected to significantly grow in use, and particularly with small and mid-sized companies like the one I own.

That’s according to new research from ResearchAndMarkets, which projects a compounded annual growth rate (CAGR) in the conversational AI market of more than 22 percent over the next few years. Right now the market is about $6.8 billion. By 2026 it’s predicted to expand to more than $18 billion.

And where’s the biggest growth? Small and mid-sized companies, which is projected to record a higher CAGR during the period. This should come as no surprise. As the cloud grows, it is becoming less expensive for even the smallest of companies to collect and analyze data. Many of the leading CRM software vendors — even the ones focused on small firms — are now incorporating chatbots into their applications.

According to an analysis of the report by Destination CRM chatbots “can communicate with mobile users with the help of text messaging, applications, websites, and social media. They help organizations in the real-time monitoring of customer behavior, trends, and interactions. They also track mobile services, such as geolocation, enabling rich, targeted communication based on locations and events.”

The report showed that the customer service segment will “hold the largest market share” because of its importance in meeting the demands of 24/7 support and that “chatbots provide a powerful way to conduct two-way communications by analyzing customer intents, and thus, act as an effective medium to respond to customer requests.”

What does this mean for your company, particularly if you run a smaller firm like mine? Two things.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

For starters it’s better customer service. The more you dig into your CRM system’s chatbot capabilities the more you’ll find that these conversational robots can handle basic questions from your customers and prospects quickly and accurately which is exactly what your visitors want. The more steps you take to enable your chatbots to deliver their information via any platform and device the more you can expand your reach. And the more willing you are to deploy the real time 24/7 translation features many of these applications have the better able you’ll be to serve and find customers anywhere around the world.

More importantly — and bluntly — these chatbots are simply replacing people. They cut your overhead. They reduce your costs of employment — wages, benefits, administration, etc. If you ask the management at CVS about this they’ll deny and just say that their AI technology is “helping to improve employee productivity” which, of course, is a bunch of nonsense. Answering basic customer service questions or sales requests is a value-less, skill-less job and it’s being replaced by robots. Hopefully the employees doing this kind of work are realizing this truth and are bumping up their skill set. I know that many of my clients are waking up to this fact. So am I.

Right now, my website has a simple chatbox on it with zero automation. I am going to make some changes this year. My CRM system, which provides this chatbox functionality for my website, has AI-powered features that — with a little bit of effort — can be configured to carry on conversations in advance of escalating a question to someone with more knowledge. It will not be perfect. There will be a learning curve. But I know in this will save my company time and help to cut overhead.

For what it’s worth, we did get a new dog a few months after Lavender passed and he’s doing great.

Don’t forget to give us your 👏 !

---

On CRM: Chatbots Are Becoming A $10 Billion Market was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.