Category: Chat

What Is Mass Marketing?

Mass Marketing is a Market Strategy that appeals to the entire market rather than focusing on a particular group. It focuses on higher sales volume with low prices and helps to gain maximum exposure for the brand. Mass Marketing has no limits and targets everyone intending to maximize business/profits.

Maximum Exposure = Larger Number Of Sales

It is the opposite of niche marketing, as it mainly focuses on high sales and low prices. Mass Marketing originated in the form of Mass Radio use in the 1920s. Over the years, marketing activities have transitioned from traditional forms like television, radio, etc. to online media/ digital platforms.

Techniques of Mass Marketing:

Businesses can reach a wider audience with advertising messages through a variety of media.

There are various techniques used by Mass Marketers to reach a larger audience

• Bulk SMS Messaging –

This is the best technique of Mass Marketing because the messages go out to people who are happy to receive them. Every recipient would have already opted in to receive SMS messages from the brand.

You also don’t need to spend much on it as it doesn’t require several employees or marketing professionals. Rather, all you need to do is to buy or subscribe to Bulk SMS Sending Software. By Using a high-quality bulk SMS sender like Cloud Messaging to only send to people who have opted in, the response rate would be much higher!

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4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

• Email Marketing-

One of the most important techniques when it comes to reaching a large number of potential customers in a shorter period of time. Getting a good Return On Investment(ROI) is a dream of every Businessman.

Better ROI = More Revenue you Generate

Bulk email marketing provides better and quicker results!

• WhatsApp Marketing-

WhatsApp bulk messaging is a very effective way of marketing that most of the businesses use to contact potential customers and build customer loyalty, as WhatsApp is the most popular and most used messaging platform in the whole world. Whatsapp Marketing helps businesses connect to their audience as more than half of WhatsApp users check the app every day. Profound relationships with customers, Higher conversion rates, Better sales, Lower cost of marketing are some of the benefits of WhatsApp Marketing.

Benefits of Mass Marketing:

Marketing Experts have found that most Americans are exposed to around 4k-10k ads every day! The mass marketing strategy is mainly focused on eliminating the customer persuading stage by pushing out an almost viral campaign. Mass Marketing is a ‘One Size Fits All’ Concept.

The main advantages of mass marketing are the scope, exposure, and cost-efficiency of doing business on such an outsized scale.

• More Potential Customers– It targets an outsized number of audiences because it ignores segmentation.
• High Sales– Higher profit is one of the major advantages of Mass marketing as companies tend to pay less in other promotion and advertising methods.
• Save on Marketing Costs– This type of marketing doesn’t put a financial burden on a business. Nowadays, even smaller businesses use a mass marketing approach to deliver their product/service to the potential audience. It offers affordable prices for a very vast customer base.
• Brand Building — Selling the product on such a large scale does not only market your product but also increases brand and product awareness. By promoting the product/service to a wider audience, the brand gains more exposure as well as visibility. The best examples of brand building are Coca-Cola, McDonald’s, KFC. They have good consistency in the market due to their marketing strategy!

Cloud Messaging is a software that helps businesses gain Brand trust from customers as well as helps in brand building! It is one of the most trusted software available over the web for mass marketing!

• Brand Recognition — Businesses consider it successful when people are able to recognize the brand through visuals, messages, and brand name. Brand Awareness and Brand Recognition Lead to Brand Trust and Brand Equity. That means the more brand awareness or recognition you gain from consumers, the more successful your brand or business will be!
• Building Trust — Once a brand gets recognized, the next step is Trust Building among your audience. For eg. a customer is satisfied with your product, they are less likely to prefer that product from any other brand as they are already getting the product in the best quality. Customers take interest in choosing the product they see every day.
• Time Efficiency — Companies also benefit from cost-efficiency through higher economies of scale, whether in production, marketing, promotion, or other business functions.

Where can Mass Marketing be used?

Mass Marketing can be used in any form of business from a grocery shop to a big brand store! As it increases consumer awareness of the product and directly increases sales. Different strategies can be used to influence the customer into believing the necessity of the product.

However, Mass Marketing is most effective when used to advertise products that are considered necessities, which most people use in their day-to-day lives. By producing goods that are needed by a large market and offering them at competitive prices, a mass marketing strategy increases the potential for high volume sales while reducing the costs of manufacturing through mass production.

Problems Faced by Businesses in Mass Marketing

• Expensive- This form of marketing is usually discouraged by small business owners as they find it expensive.
• Time-Consuming- People find it difficult to mass market their product as they don’t have effective software for mass marketing.

Solutions

Cloud Messaging, a mass marketing software that has proved itself to be the most efficient and effective software available for small business owners as well as large-scale companies!

Cloud Messaging is the solution to all the problems which people face in Mass Marketing. It has the most affordable pricing(monthly plans) according to the business requirements. It’s easy-to-use software and a convenient option for every business type!

Most commonly, nowadays businesses use mass marketing when all their outlets or their service centers are offering the same services (which can be consumed by anyone). Alternatively, by considering long-term as well as short-term profits, a firm can decide to enter into mass marketing so as to gain market share.

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Mass Marketing was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Marketing is a crucial part of any company’s operations. It involves informing customers about a product’s or service’s value proposition, convincing them to buy the product/service, and finally establishing a brand.

Marketing ideas apply to non-profits as well, because finances are required to continue existing functions and expand future capacities. So, in this case, the donor is a customer, and the cause or project is a product!

Even the most charitable organization can’t accomplish anything unless people are aware of it. To effectively pursue its objective, a nonprofit needs good relationships with donors, volunteers, the media, and even government groups.

A nonprofit, like any other company, must plan to properly execute its marketing and communication strategy and meet its objectives. The most effective approach to do so is to develop a good marketing/ Communication strategy for a nonprofit.

Mass Marketing, Target Marketing, Direct Messaging:

The objectives you define should be relevant to your organization’s mission and may include the following:

• Engage your target audience: SMS can be a useful tool for engaging your target audience and spreading the word about your social media campaign. There is no need to spend money on print advertisements, brochures, or pamphlets. Bulk SMS can help you save time by allowing you to send messages with attachments to thousands of people at once.

• Send event tickets via SMS: Use Bulk SMS Service to send out event tickets that can be redeemed at the door. With Cloud Messaging, you can send event tickets from the Multimedia SMS section and attach files along with the message text.
• Express gratitude for their contribution: It is important to convey gratitude to your NGO’s contributors and supporters. Sending a personalized thank you message to donors is a wonderful way to show them how much you value their support.
• Build a community network: Another use of SMS Messaging Service is to establish a relationship with volunteers, contributors, and members by forming a network with them and providing timely information.
• Spread Awareness of the social cause: Because SMS has the highest open rates of any communication medium, it is a perfect tool for raising public awareness about social concerns and soliciting their support.

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• Make donating easy: When it comes to donating money to a charity trust, there are a number of complicated procedures and formalities to follow. Make it easier for people to donate by sending SMS alerting them to the nearest site where they can make a donation. This will increase credibility while also increasing overall efficiency.

• Faster connection: Cloud Messaging quick and real-time delivery allows you to communicate with people at rapid speed. There’s no need to waste any more time calling others and asking for help. Simply write a message and broadcast it to millions of people at the same time. You can also use Cloud Messaging to interact with individuals in your area in a more personalized way.
• Include details via attachments: Sending information is now easier than ever with Cloud Messaging bulk SMS services. Send SMS with attachments linked to your NGO’s details using the multimedia function. You can post photographs of recent events, the organization’s growth, current news, and many other things. This will give your NGO a pure reputation and set it apart from the competition.
• Create Social Awareness: You can use text messaging to inform others about the social difficulties that our country is facing and to encourage people to come forward and support the needy.

• Easy Ticketing and Tracking Attendance: You can give event tickets that can be redeemed and we can also provide unique, customized coupons to customers via SMS and track their information.
• Better Participation: NGO’s can engage their audience, collect vital feedback, and gauge donor engagement by simply sending an SMS to their inbox and asking them to sign up for an event. Keep users informed- Texting is the most efficient way to keep people informed if there are any changes to the schedule or venues.
• Easy Way to Gift Aid: People will have to donate extra if they receive Gift Aid. It’s a simple approach to increase donations for your charity by linking to a mobile form.
• Customized Solutions: In today’s competitive business world, SMS service programs are critical to a company’s success. Simply tell us what you require, and the Cloud Messaging team will create SMS solutions specifically for you! We will supply the most appropriate solution for an individual’s needs and integrate it into your system.

NGO’s can also use Messaging tools for the following:

• Donations or earnings
• Sign-ups for email newsletters
• Retention of donors and members
• New members/donors
• Yearly goals you’d like to attain

Build a stronger link with volunteers, team members, and donors by keeping them up to date on events, news, and reports as soon as possible. Register with Cloud Messaging and begin reaching out to your target audience as soon as possible.

Cloud Messaging is an example of Mass Marketing, Target Marketing, and Direct Messaging Software. So if you want to market your NGO, you may be interested in knowing more. Check our services and Call Us for any questions. We will be happy to help you make your cause a success!

Your nonprofit organization deserves to get as much visibility and support as possible. Make this a reality by strategizing ahead of time and implementing innovative marketing methods that promote and advance your cause.

Don’t forget to give us your 👏 !

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How NGO’s can use Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Employees are crucial to a company’s growth and success, and gathering a team with a varied range of personalities, passions, and skillsets is one of the most difficult components of any business.

Finding exceptional individuals and persuading them to apply is a difficult task that demands a team effort. It works similarly to how marketers attract and convert customers. This is where marketing for recruitment comes into play.

The average American looks at their phone 47 times every day. Because we’re all so glued to our phones, text messaging is a fantastic and mostly underutilized channel that skilled recruiting teams can employ to generate significant results.

Recruitment Funnel:

1. Attract: Text to Apply

2. Engage: Chat to Engage

3. Nurture: Respond to Rehire

4. Convert: Remind to Complete

Mass Marketing, Target Marketing, and Direct Messaging

Recruiters can use Cloud Messaging software to send mass messages and manage conversations from a dashboard. The software can also respond automatically and handle simple two-way communication without the need for human intervention. Additionally, these systems ensure that your messages follow data security and compliance guidelines: candidates’ information is kept private, and they can opt-out of receiving SMS.

You can use text messaging to engage with newer applicants as well as those who have been in your network for a longer time. Text candidates a link to a page that invites them to your next recruiting event or tells them about an employee in their job family.

• Keep informed with new job openings: Send a bulk text to candidates with a job Opening after segmenting your list based on criteria like Skill, or education level.
• Integrate Cloud Messaging with your HR software: This step is optional, but it can help you automate your SMS recruitment efforts significantly. Our API interface allows you to connect your existing applications to our platform.
• Send Targeted Job Opening: Send a bulk text to candidates with a job application after segmenting your list based on criteria like zip code or education level.
• Pre-Screen Candidates: To ensure you have a worthy applicant, send screening exams, questionnaires, or surveys by text.
• Interview Scheduling: Coordinate interview times as soon as possible or send a link to the interviewer’s calendar.

• Send Day-of Reminders: Nobody wants to be late for an interview. Neither the candidate nor the interviewer. Send a reminder with helpful information like parking instructions, directions, and more.
• Inform Applicants Who Weren’t Selected: You can’t make an offer to everyone. Applying for a job is difficult, and waiting for an answer maybe even more difficult. Candidates who were not chosen should be informed that they are no longer being considered.

• Send Job Offers/ Job Announcement: This is the most exciting aspect of the job search, and you’ll probably want to break the good news over the phone. Send exciting job offers to the candidates!
• Keep applicants updated: Just because a candidate wasn’t a good fit for a certain role doesn’t mean they wouldn’t work well with your team. Send them alerts about the new job positions available.
• Find new and qualified applicants: Texting is the most convenient, rapid, and extensively used method of communication. This is especially true when the employment market is flooded with technology-savvy millennials. While having a large number of candidates may appear appealing, you must ensure that they are qualified. Your team may communicate with numerous candidates at once with text recruitment software, automatically asking qualifying questions without having to make a time-consuming phone call. Better yet, an automated system such as Cloud Messaging can take care of it for you.

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• Re-schedule interview: In case of cancellation of the interview or conducting a second round of interviews, send a re-schedule interview text to the candidates! Do not forget to include necessary details eg. time, date, location, directions, etc.
• Engage Applicants With Two-Way Communication: Candidates frequently have issues, questions, and scheduling conflicts, all of which must be addressed. Two-way text messaging speeds up and simplifies the process of resolving these concerns. Candidates can ask questions, get quick responses, and notify potential employers of any concerns with their applications.

Recruiters can also use Text Marketing to:

• Send interview reminders
• Check-in after an interview
• Answer candidates’ questions
• Notify people of new opportunities
• Advertise new roles with Text to Apply
• Document request
• Job offered
• Job starting reminder
• Candidate referral

Why Cloud Messaging?

Cloud Messaging allows businesses to send vital messages quickly and keep in touch with their contacts. We’re delivering text messages for companies in healthcare, education, staffing & human resources, property management, utility, non-profits, and religious groups.

Because of our culture, we are distinct. It’s in our opinion, our most significant competitive advantage. We’re committed to providing excellent customer experiences and ensuring that our platform isn’t utilized for spam marketing or political statements.

Which medium (social, email, SMS, phone) do you find the most effective for contacting candidates as a recruiter? What are your opinions on contacting and engaging talent via SMS messaging? Let us know what you think by leaving a comment on our LinkedIn or Facebook pages!

Don’t forget to give us your 👏 !

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Recruitment and Staffing- Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Design a Conversational Flow for Your Chatbot — EmpathyBots

So, now you are ready to create a chatbot and want to learn more about each step!

Then, what are you waiting for?

Take your first step towards it and learn to design a conversational flow for your chatbot.

In this guide, I’m going to tell you the 5-step process that you need to follow to design an effective conversational flow (with an example).

But before moving ahead, if you don’t know what is a chatbot and the step-by-step process to create it.

Then I highly suggest you to read these 2 guides,

• What Exactly is a Chatbot? And Why is it Important?
• How to Create a Chatbot from Scratch in 2021 (The Ultimate Guide)

Ok, Let’s start!

What is a Conversational Flow?

The conversational flow is nothing but a flowchart that represents an effortless progression of responses that happens in a chatbot based on conditions or values.

It is different than a conversational script. The conversational script is a set of dialogues in the conversation.

And, the conversational flow is the overall structure of your chatbot.

Now, I will tell you how to design a conversational flow by taking the example of FAQBot.

5 Steps For Creating a Conversational Flow

1. Know the Purpose and Bot Functionality

I hope that you know what it is!

If not, then refer to the 11 chatbot best practices guide, to learn in detail about the purpose and bot functionality.

To give you a brief idea, the purpose is nothing but the expectations you have from your chatbot and the functionality is how to fulfill those expectations.

Like, the purpose of my FAQBot is to answer frequently asked questions of users.

And I will fulfill it by creating prefixed question buttons that users can click on to get answers.

2. Consider All Scenarios

By scenarios, I mean that consider all possible situations that can occur during the conversation and design your conversational flow accordingly.

There are 5 main situations that normally occurs in a chatbot,

1. Greetings

This is the welcome message your chatbot has to send when users interacted with it.

You can choose to send different messages to new and return users.

2. Asking

There can be a situation when your chatbot has to ask users different questions to keep the conversation going.

Like, sending a “How can I help you?” message.

3. Suggestions

In a particular situation, you have to show users how your chatbot can help by showing the buttons or quick replies.

4. Failure

This situation can occur when users asked for something that is out of your chatbot’s scope.

In this case, your chatbot should send an apology message to users and direct them towards other possible options.

5. End

This is the end of a conversation.

Don’t end it forever. Users should feel like coming back to it.

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3. Draw an Outline

Now you know the purpose and functionality of your chatbot, it’s time to design a basic outline of it.

Simply visualize the flow of the conversation and draw it on paper or wherever you want.

This is the outline of my FAQBot,

4. Design a Conversational Flow

Now finally, it’s time to design a conversational flow.

You can use the free tool called Draw.io to design a flow (I personally used it).

Just draw the flowchart of your chatbot based on the conditional progression of responses.

This is how I have designed the conversational flow of my FAQBot,

5. Optimize

And, at last, optimize your conversational flow to give a top-notch conversational experience to your users.

Concluding Words for Conversational Flow

Conversational flow is like the foundation of your chatbot. That is why it should be strong.

Your entire chatbot’s performance depends on this.

So, take time to think, brainstorm, visualize, and follow these 5-steps to design it effectively.

Liked this story? Consider following me to read more stories like this.

You can also follow me on Twitter and LinkedIn.

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How to Design a Conversational Flow for Your Chatbot — EmpathyBots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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This week, my first job as a UX Designer in a large company came to mind: Designing and developing a chatbot for one of the sectors of this company.

I started with a survey about the characteristics and personality that the chatbot would come to have, based on the preferences of those working in the industry. After all, it would be an internal and daily communication about any doubts that might arise on their part.

During the process, preferences were changing. One moment they wanted a robot, another moment they wanted a robot animal, and ((only)) later they decided that it would make more sense to be a human.

Another survey was carried to discover their characteristics and personalities. Four more models developed.

Which would they prefer among the 4 chatbots drawn. One was chosen, but internally it was asked for changes. “Transform it into a super hero.”

Changes made tho. And two more surveys: the first opened up for suggestions, where we filtered out the ones that would make the most sense, and the second survey, the final choice. What would the name be?

Sam.

After that, I started to develop the communication part. Newsletter, presentation video, profile photo and other necessary visual documentation.

The content process and conversational practices were carried out by the sector itself directly with the developers. In other words, the most important part for a good experience, didn’t have the participation of a UX professional.

My work ended up creating the chatbot visual.

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Even though I was just an intern at the time, I should have shown the importance of my participation throughout the entire process. Today, I would do everything differently following a line of processes that actually work and improve the user experience. My strategy would be based on these 10 topics that I learned:

1. Define a personality
2. Heuristics
3. Prioritize information and create conversations for each context
4. Define requirements and userflows
5. Application of good conversational practices
6. Prototype
7. Chatbot documentation
8. Main interaction (URA and NLP)
9. Define hypotheses, map user needs, prioritize features
10. Create good conversational user interface practices for each type of channel

After all, that’s the idea of having a chatbot. Experience.

Don’t forget to give us your 👏 !

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My first experience creating Chatbots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

In today’s world, education goes beyond the walls of traditional classrooms. You need to be able to reach and educate your students over the channels that your students use the most. Noting that your students open WhatsApp 23 times daily and spend an average of 28 minutes on it every day, a WhatsApp chatbot would be a powerful tool for your educational institute.‍

How can WhatsApp chatbots be used for educational institutions?

Here are some use cases for WhatsApp chatbots in the education industry:

Driving admissions and enrollments

You can use your WhatsApp chatbot as a lead generation tool for your educational institute or eLearning platform. It gives you access to prospects on the messaging app they use the most and enables you to answer all their admissions and course-related questions right there without any delays, thus streamlining the enrollment process.‍

2. Onboarding new students

New beginnings are always confusing and riddled with anxiety. Students find themselves wondering how things are going to be and how their lives are going to change in their new universities or educational institutes. As an educator, you need to use your WhatsApp chatbot to introduce your students to the new place, make them familiar with the facilities available, their teachers, mentors, and let them know what clubs and committees they can join, as well as the activities that they can participate in.‍

3. Using it as a Learning Management System (LMS)

You can go beyond traditional classrooms by using your AI WhatsApp chatbot as an eLearning platform in the form of a learning management system (LMS). These education bots can be used to answer students’ questions, clarify their doubts, and could even be used to teach your students. You could use them to deliver lessons to learners in a conversational format.

This makes learning fun and interactive. It even gets students invested in the learning process, rather than letting them zone out and spend an hour in their own mental wonderland while pretending to listen to a professor deliver a lecture.

Since these bots are driven by artificial intelligence, they can even act as mentors for your students, especially during exam season. Picture this — your students are spending the night cramming for an exam and then…. boom, they run into a concept that they just cannot wrap their heads around. You’ve been there too, and your choices were pretty much limited to asking your peers for help (a typical ‘blind leading the blind’ situation), waiting for the morning to ask your instructor about it before the exam, or just skipping the concept, and hoping that your exam did not involve a question about that concept.

When you use your WhatsApp chatbot as a learning management system, your students get a more effective way to tackle that situation — all they need to do is drop a message on the WhatsApp bot and it will explain the concept whether it’s 11 pm or 5 am.‍

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4. Sharing resources

Your WhatsApp chatbot is definitely an effective way for you to share course materials with your students, but that’s not all that you can do with it. Education shouldn’t be limited to textbooks, and you can’t prepare people for the real world if your lessons stay within the confines of the course material.

As an instructor, you should share additional resources with your students that can supplement their coursework. Your bot can act as an eLearning platform here, sharing additional resources in the form of rich media or even links.‍

5. Communications with parents

Sometimes parents just aren’t in the loop and have no idea about what their kids are doing at school. Education chatbots are a great way for you to keep them informed and not leave them in a state of confusion. Whether it’s about exam results being released, or their children falling short of their attendance threshold, your education chatbot can keep the parents updated, which would be beneficial for teachers as well as students.‍

6. Broadcasting notifications

Your Engati WhatsApp chatbot can even be used to send out notifications and announcements by making use of WhatsApp message templates that you could create right over the Engati platform itself.

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What could your educational institution use WhatsApp broadcast messages for?

1. Admissions lists

What’s the most annoying thing about checking admissions lists online? Sites just tend to take ages to load up whenever applicants want to check whether they got into the university. It’s a frustrating and anxiety-inducing situation for students.

WhatsApp chatbots can help you get around this issue.

When applicants opt-in for messages from your WhatsApp chatbot, you can create campaigns to broadcast messages to them about the admission lists that have been released so that they can easily check whether they’ve gotten into your institution or not.‍

2. Exam schedules

Released the schedule for the current exam cycle? You don’t need to put it up on a physical notice board or your website and hope that your students see it. You don’t even need to send an email and wait hours on end for them to open it. All you need to do is push it out on your WhatsApp chatbot as a broadcast message and your students will get a very overt notification.‍

3. Assignment submissions

With everything that students have going on with their lives, it’s very easy for them to just forget that they need to submit their assignments. You can use your WhatsApp bot to broadcast messages about the assignment topics when they’re declared, and even to send out reminders when they’re nearing the submission deadline.‍

4. Extracurricular activities

Are any of your committees organizing events? Are your sports teams holding tryouts? Maybe you’re organizing a Model United Nations conference?

A lot of students miss out on extracurricular activities because they simply don’t know that these are taking place or when they are happening. Broadcasting messages to them on WhatsApp helps you deal with this issue, ensuring that everyone knows what’s happening and is offered the opportunity to participate in these activities.‍

5. Fests

Let your students know when you’re organizing your college fests or are raising a contingent to participate in another college’s fests. Send messages with lists of the events that your students can sign up for and put their talents in the spotlight.‍

6. Exam results

This is always a stressful situation for students. Don’t leave them wallowing in anxiety, wondering when the results will be announced and if they cleared the semester. Just broadcast a message to them via your bot so that they know how they fared.

You can even send the message with a CTA button that takes them to your website or eLearning portal where they can access individual results confidentially or just send documents over to them directly over your WhatsApp eLearning bot.‍

7. New lectures uploaded to moodle server

Never leave your students wondering when they’ll get access to course material. You can use your bot to broadcast messages about new lecture recordings or learning material that has been uploaded to your Moodle server or LMS.

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Best practices for using eLearning WhatsApp chatbots?

1. Speak your students’ language(s)

If you’ve got students migrating from their home country to study at your institute or even if you have students learning remotely, you need to engage them in their own language in order to provide them with high-quality education and make sure that they understand their teachers. and mentors.‍

2. Use bots as well as live chat

Allow your instructors to teach even beyond traditional classrooms by incorporating bots and live chat. This is especially useful during the exam season and would improve the learning experience.

You can also use live chat to answer complex administrative queries that the bot could not answer on its own.‍

3. Go omnichannel

Reach your students across all the channels that they spend time using. The best way to use chatbots for education is to tie conversations together across all these channels so that your agents always have context and your students don’t have to start the conversation from scratch whenever they switch messaging apps. Engati allows you to engage and educate your students over Facebook Messenger, Instagram, Telegram, and 10+ other messaging applications, in addition to WhatsApp.‍

How can you create an eLearning chatbot for WhatsApp?

Building an eLearning chatbot and deploying it on WhatsApp is an extremely easy process, but only when you’re building your bot with Engati.

All you need is a verified business on Facebook, a WhatsApp Business phone number, the WhatsApp Business API, and the Engati chatbot platform.

Here’s a quick walk-through on how you can build your WhatsApp chatbot, if you want a more detailed explanation, check out our guide on creating WhatsApp bots.

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This article about “Why your educational institute needs to use a WhatsApp chatbot” was originally published in Engati blogs.

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Why your educational institute needs to use a WhatsApp chatbot was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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