What Is Mass Marketing?
Mass Marketing is a Market Strategy that appeals to the entire market rather than focusing on a particular group. It focuses on higher sales volume with low prices and helps to gain maximum exposure for the brand. Mass Marketing has no limits and targets everyone intending to maximize business/profits.
Maximum Exposure = Larger Number Of Sales
It is the opposite of niche marketing, as it mainly focuses on high sales and low prices. Mass Marketing originated in the form of Mass Radio use in the 1920s. Over the years, marketing activities have transitioned from traditional forms like television, radio, etc. to online media/ digital platforms.
Techniques of Mass Marketing:
Businesses can reach a wider audience with advertising messages through a variety of media.
There are various techniques used by Mass Marketers to reach a larger audience
- Bulk SMS Messaging –
This is the best technique of Mass Marketing because the messages go out to people who are happy to receive them. Every recipient would have already opted in to receive SMS messages from the brand.
You also don’t need to spend much on it as it doesn’t require several employees or marketing professionals. Rather, all you need to do is to buy or subscribe to Bulk SMS Sending Software. By Using a high-quality bulk SMS sender like Cloud Messaging to only send to people who have opted in, the response rate would be much higher!
Trending Bot Articles:
2. Automated vs Live Chats: What will the Future of Customer Service Look Like?
4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?
- Email Marketing-
One of the most important techniques when it comes to reaching a large number of potential customers in a shorter period of time. Getting a good Return On Investment(ROI) is a dream of every Businessman.
Better ROI = More Revenue you Generate
Bulk email marketing provides better and quicker results!
- WhatsApp Marketing-
WhatsApp bulk messaging is a very effective way of marketing that most of the businesses use to contact potential customers and build customer loyalty, as WhatsApp is the most popular and most used messaging platform in the whole world. Whatsapp Marketing helps businesses connect to their audience as more than half of WhatsApp users check the app every day. Profound relationships with customers, Higher conversion rates, Better sales, Lower cost of marketing are some of the benefits of WhatsApp Marketing.
Benefits of Mass Marketing:
Marketing Experts have found that most Americans are exposed to around 4k-10k ads every day! The mass marketing strategy is mainly focused on eliminating the customer persuading stage by pushing out an almost viral campaign. Mass Marketing is a ‘One Size Fits All’ Concept.
The main advantages of mass marketing are the scope, exposure, and cost-efficiency of doing business on such an outsized scale.
- More Potential Customers– It targets an outsized number of audiences because it ignores segmentation.
- High Sales– Higher profit is one of the major advantages of Mass marketing as companies tend to pay less in other promotion and advertising methods.
- Save on Marketing Costs– This type of marketing doesn’t put a financial burden on a business. Nowadays, even smaller businesses use a mass marketing approach to deliver their product/service to the potential audience. It offers affordable prices for a very vast customer base.
- Brand Building — Selling the product on such a large scale does not only market your product but also increases brand and product awareness. By promoting the product/service to a wider audience, the brand gains more exposure as well as visibility. The best examples of brand building are Coca-Cola, McDonald’s, KFC. They have good consistency in the market due to their marketing strategy!
Cloud Messaging is a software that helps businesses gain Brand trust from customers as well as helps in brand building! It is one of the most trusted software available over the web for mass marketing!
- Brand Recognition — Businesses consider it successful when people are able to recognize the brand through visuals, messages, and brand name. Brand Awareness and Brand Recognition Lead to Brand Trust and Brand Equity. That means the more brand awareness or recognition you gain from consumers, the more successful your brand or business will be!
- Building Trust — Once a brand gets recognized, the next step is Trust Building among your audience. For eg. a customer is satisfied with your product, they are less likely to prefer that product from any other brand as they are already getting the product in the best quality. Customers take interest in choosing the product they see every day.
- Time Efficiency — Companies also benefit from cost-efficiency through higher economies of scale, whether in production, marketing, promotion, or other business functions.
Where can Mass Marketing be used?
Mass Marketing can be used in any form of business from a grocery shop to a big brand store! As it increases consumer awareness of the product and directly increases sales. Different strategies can be used to influence the customer into believing the necessity of the product.
However, Mass Marketing is most effective when used to advertise products that are considered necessities, which most people use in their day-to-day lives. By producing goods that are needed by a large market and offering them at competitive prices, a mass marketing strategy increases the potential for high volume sales while reducing the costs of manufacturing through mass production.
Problems Faced by Businesses in Mass Marketing
- Expensive- This form of marketing is usually discouraged by small business owners as they find it expensive.
- Time-Consuming- People find it difficult to mass market their product as they don’t have effective software for mass marketing.
Solutions
Cloud Messaging, a mass marketing software that has proved itself to be the most efficient and effective software available for small business owners as well as large-scale companies!
Cloud Messaging is the solution to all the problems which people face in Mass Marketing. It has the most affordable pricing(monthly plans) according to the business requirements. It’s easy-to-use software and a convenient option for every business type!
Most commonly, nowadays businesses use mass marketing when all their outlets or their service centers are offering the same services (which can be consumed by anyone). Alternatively, by considering long-term as well as short-term profits, a firm can decide to enter into mass marketing so as to gain market share.
Don’t forget to give us your 👏 !
Mass Marketing was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.