Month: December 2021

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In this growing competitive world, we always tend to be the best among others. We want the system and work done to be perfect with no human errors. As said, making this happen is quite difficult. Firstly, getting human resources is one challenging task, and acquiring 100% skilled and experienced employees is nearly impossible.

Highlights:

• What is CX Automation with Conversational AI?
• How does it work?
• How does CX Automation using Conversation AI work in the field of NBFC?
• Working Of Conversation AI in NBFC
• Conclusion

We can agree that 60% of day-to-day activities rely on machines or automatic AI. Without having them, we can’t imagine our lives today. AI is known for its perfection in its work, and it is not new to us that we depend on it every day. Introducing conversational AI in many places has brought us good results.

They have not only made our jobs easier but far more effective compared to previous methods. As humans, we tend to make mistakes unknowingly that can lead to unforeseen risky events. However, with conversational AI, we can eliminate all such events from our workflow.

Introducing CX Automation using conversation AI in the field of NBFC (Non-Banking Financial Company) has been a game-changing plan. Also, it has benefited us in various ways.

Let us know more about CX automation, Conversation AI, and their benefits for NBFC in detail.

What is CX Automation with Conversational AI?

CX Automation is nothing but Customer experience or review on any product or technology that helps users to carry on with their day-to-day activities. This also includes replacing humans with AI for work done by us. Automated customer experience helps developers to upgrade and introduce technology or products at a new level.

Conversational AI refers to a set of technologies or programming software that helps humans to have human-like interactions with computers and also assists with speech-enabled applications. They are pre-programmed on the basis of options available to provide suitable answers or solutions for queries that arise from the same.

How does it work?

Customer Experience Automation is mainly used in the field of IT and also other industrial fields. It uses modern technology to improve certain aspects of customer service resulting in inefficient outcomes, reliable products, customer satisfaction, etc. It can be implemented in any stage of customer service to increase the level of retention of users.

With the help of ASR (Automatic speech recognition), NLP (Natural Language Processing), ADM (Advanced Dialog Management), and Machine Learning (ML), conversational AI understands human speech and reacts and learns from every interaction.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

How does CX Automation using Conversation AI work in the field of NBFC?

As the name suggests, NBFC does not fall under the banking financial sector but plays a very important role in lending loans, mutual funds, holding shares, insurance companies, etc. that are 80% of banking activities. These industries can grow limitlessly and have to have enormous support from AI in their growing days.

Launching CX Automation with conversational AI has been a boon to all NBFC companies to carry out their work effortlessly. Many companies have saved huge amounts of money by knowing how to automate customer communications as they do not have to establish any private unit to conduct this task.

Working Of Conversation AI in NBFC

These days customers do not have much time to talk and sort out problems with customer care. Hence, conversational AI for banks has been introduced.

It receives input from clients based on any queries such as loan amount, mutual funds, shares, etc. Inputs can be either text or speech. If a user opts to speak, then a speech recognition program senses words and converts them into computer language.

The computer uses various software to understand spoken words and forms a response in its language at its side. Dialog management software converts into a human understanding language and displays or speaks the same as a reply to our problems or queries. CX Automation plays an important role here.

In every query, lies a different answer which has to be answered based on the situation or the stage the user is in. CX Automation helps the system to learn and improve over time on its own. This is done purely on situations experienced by machines or AI. If necessary, with help of CX Automation, conversational AI corrects itself in areas it needs to.

Isn’t all this exciting, as we speak to AI every day just like we speak to other humans? Want to know more? Then, stay tuned while we look into other Banking AI Solutions in detail.

The conversational Banking sector is very essential to running a successful company and chatbots in the banking industry have made it easier. These days customers do not want to wait in a call queue to get answers but need instant solutions. Thus, AI chatbots for banking were introduced

Chatbots for banking act just like a banking employee sitting at another end, understanding your questions and answering them immediately. However, in this case, intelligent chatbots for banks do work for you. The same procedure is applied in the chatbox, where it converts human language into its own, answers a query, and replies to the same, converting them to our language in a fraction of seconds.

Some Banking Chatbot examples are here below.

• Eno, Capital One’s chatbot
• Balance watch by Erica
• ATB Financial Chatbot
• Amy, HSBC’s chatbot
• Wells Fargo chatbot and so on

These AI chatbots for banking have their own unique way of responding to users with very minimal cost consumption resulting in benefiting the industry. Some benefits include,

• Improves customer service
• Personalize customer experience
• Reduce waiting time in calls
• Decrease costs
• Help employees do their job better

Conclusion

CX Automation using conversation AI for NBFC sectors has many advantages or benefits for both customers and companies. Every growing banking sector has to implement the same in order to achieve its goal effectively. Chatbots in the banking industry have proved to be most efficient and helpful in achieving 100% client satisfaction compared to any other method.

Don’t forget to give us your 👏 !

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CX Automation Using Conversational AI For NBFC’s was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

The healthcare industry has been under immense pressure over the past couple of years and needs to embrace digital transformation as much as possible to scale up and provide healthcare services in a better manner. So, how do they do that? How can the healthcare sector improve customer satisfaction? The answer, to a great extent, lies in reaching patients over the app they use 23 times a day and automating conversations right there. How do they do that? By deploying WhatsApp chatbots for healthcare.

How are medical WhatsApp chatbots used in healthcare?

1. Assessing symptoms

Your patients can chat with your healthcare chatbot on WhatsApp to self-report their symptoms and get a diagnosis. This is not intended to replace doctors or healthcare professionals in any way, rather, these bots are meant to supplement them and help them work more effectively. Such assessments are meant for preliminary diagnoses, not final ones.‍

2. Booking appointments for your hospital or healthcare service

After assessing the patient’s symptoms and generating a preliminary diagnosis, the bot can refer the patient to departments and doctors within your hospital, share their schedules, and even help patients book appointments for consultations and check-ups. You can include your healthcare chatbot with Google Calendar to make the booking process even more convenient for your patients and reduce the effort involved.‍

3. Appointment reminders

Missed appointments can cost your hospital or clinic quite a bit of money. In fact, it’s so costly to the healthcare sector that the NHS loses £216 million to missed appointments on a yearly basis because 1 out of every 20 patients who make appointments just don’t show up .for them.

A lot of these misses could be avoided, quite a few of them get missed because the patients simply forget that they had an appointment in the first place. You can use your WhatsApp bots to send appointment reminders and get your patients to confirm that they’re going to show up.‍

4. Test results

You can use your bot to send test results over to your patients so that they don’t need to physically collect them. Your patients can even access your healthcare chatbot on WhatsApp to see which of their reports are pending and could even book tests over the bot.‍

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

5. Medicine Reminders

With everything that they have going on in their lives, people can very easily forget to take their medicines on time. That goes for youngsters who have to worry about balancing school, extracurricular activities & their social lives, adults who spend a huge chunk of their day working and traveling, as well as senior patients whose memories might not be serving them too well.

A WhatsApp chatbot could be used to send reminders out to them whenever they have to take their medicines so that they take them on time without forgetting, thus keeping them in a healthier state and helping them recover in a faster manner from whatever ails them.‍

6. Making payments

Waiting in line at a hospital to book medical consultations and pay for them can be quite annoying. This is especially true when people have to come early, wait in line, and then figure out whether they want to go home and come back for their appointment or just wait at the hospital or clinic for an hour (or a few) till it’s time for their appointment.

You can ease this pain by simply allowing people to book appointments and make their payments directly over your WhatsApp chatbot. And since they would pay in advance for the appointments, the chance of them missing their appointments would be greatly reduced.‍

7. Providing support and relevant information

When you use a WhatsApp chatbot for healthcare, you can provide instant responses to your patients’ queries, especially the FAQs which keep coming in all the time and don’t need personal attention from medical staff. These repetitive tasks can be handled by your AI-powered chatbot, right on WhatsApp when you have access to the WhatsApp Business API.

This allows you to provide healthcare services faster, free up time for your healthcare professionals to focus on tasks that would create more value for your patients, and even improve your healthcare organization’s customer satisfaction levels in a more efficient manner.

Once again, these chatbots are not trying to replace healthcare providers, their purpose is to help automate simple patient queries that do not require the attention of a healthcare provider. If any queries need personal attention from healthcare professionals, these queries can be transferred seamlessly to them via the live chat functionality.‍

8. Uploading documents

Patients can use the WhatsApp chatbot to send copies of necessary documents directly over the bot instead of having to email them, upload them on the healthcare institution’s website, or carry them along for their visit, thus reducing the fear and eliminating the consequences of having left their documents at home, which leads to higher levels of customer satisfaction. Chatbot technology makes it possible for patients to upload their documents on popular messaging apps like WhatsApp, and through integrations, these documents are automatically stored in the healthcare companies’ databases.‍

9. Storing the patients’ health information for doctors to access it

You can integrate your WhatsApp chatbot with your database and all your systems to collect all your patients’ information and medical history in one place so that doctors can access it easily without needing to hunt through a storeroom full of files and can make well-informed decisions at a faster pace, thus serving their patients faster and better, and even saving lives because the patient’s medical history can be accessed in a speedier manner.

Integrating your chatbot with your backend systems even reduces the time spent on data entry.‍

10. Sharing digital copies of prescriptions and health records

If your patients need medical attention when they’re in a whole different part of the country (or even another part of the world), they’d need access to their prescriptions and health records. If they don’t have physical copies on them, you should make it possible for them to request and download digital copies of these in an easy manner. And what’s easier than sending a quick message over the app that they use the most?

Make it easy for your patients to get access to the right healthcare services wherever they are by letting them access their prescriptions and medical history directly over a WhatsApp chatbot.‍

11. Mental Health Counselling

Conversational chatbots making use of NLP can be used to supplement the work of mental health professionals. They aren’t going to replace licensed therapists, but rather, they’ll augment their work. These chatbots can even perform cognitive-behavioral therapy (CBT) to some extent.‍

WhatsApp healthcare chatbots vs COVID-19

WhatsApp chatbots can be used to find slots for vaccinations and to identify testing centers in the patient’s vicinity. COVIDAsha even uses an AI-powered chatbot deployed on WhatsApp, Facebook Messenger, and Telegram to connect citizens with suppliers of critical medicines and medical facilities. It has even been highlighted in the national news on NDTV because of the bot’s ability to serve rural India in 7 regional languages.

This article about “11 powerful ways how WhatsApp chatbots are helping in healthcare!” was originally published in Engati blogs.

Don’t forget to give us your 👏 !

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11 powerful ways how WhatsApp chatbots are helping in healthcare! was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

By Walter Rodriguez
Solutions Engineer| Sendbird

If you’re looking for tutorials about Swift, Kotlin, React, and more, check out our developer portal.

The Sendbird chatbot sample code may help you. For additional guidance, check out our docs. Here’s a general Sendbird chat demo and details about Sendbird chat.

Introduction

This tutorial will explain how to use the Sendbird API for Bots to receive a message from any channel, send it to Dialogflow, and respond.

By the end of this tutorial, you will understand how to build the entire flow in the architecture diagram above. This flow consists of the following steps:

1. The client sends a message to the Sendbird Bot Sync Server.
2. From the Sendbird Bot Sync Server, we send the message to Dialogflow using the Dialogflow APIs for NodeJS.
3. Dialogflow will process this message and activate Agents & Intents to give a response to the client.
4. The Bot Sync Server will receive this message and send it to Sendbird using Sendbird’s Bots API.
5. Finally, Sendbird will deliver this message to the user’s chat.

For this tutorial, you will need:

• A Sendbird account with the Bot feature enabled
• NodeJS (with express) to build our Bot Sync Server
• A Dialogflow account

Sendbird and Dialogflow are mandatory, but you can replace NodeJS with any other server platform/language you like. In this tutorial, we have used the words ‘chatbot’ and ‘bot’ interchangeably — remember that they mean the same thing.

This tutorial assumes familiarity with NodeJS since this is what we use in our example. Remember that a good understanding of chatbot building will help you make the best use of this tutorial.

With this in mind, let’s get started.

Step 1. Dialogflow configuration

First, we need to configure Dialogflow. We will start from scratch and detail each of the steps to go through, including how to:

1. Log in to Dialogflow with your Google account

2. Create a new agent:
​ ​ ​​​ ​ ​​​ ​ a. Get your credentials
​ ​ ​​​ ​ ​​​ ​ ​​​b. ​​​​Save your project ID
​ ​ ​​​ ​​ ​​​ ​ ​​c​. ​​​Save your credentials​ ​ ​​​ ​ ​​​ ​
​ ​ ​​​ ​ ​​​ ​ ​​​d. ​Create a service account
​ ​ ​​​ ​​ ​​​ ​ ​​e. Select permission & role

1.1. Login to Dialogflow with your Google account

Go to https://dialogflow.cloud.google.com/ and log in with your Google account.

You should see the following screen once you sign in:

1.2. Create a new agent

An agent in Dialogflow will receive the information from the Sendbird bot. The agent will process this information and send a response back to the users in the chat. This can be complex, but for this tutorial, we will use the basic default information.

To create an agent:

• Click on the Create Agent button.
• Enter “agent” as the agent name.
• Leave the rest unchanged.
• Hit the CREATE button.

1.2.1. Get your credentials

Now, get your Google credentials for NodeJS. Click the gear icon located on the top left side of the screen. You will see the following:

1.2.2. Save your project ID

For this project, you see agent-9uyq. Click on it, and a new tab will open. You are now in the Google Cloud console.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

1.2.3. Save your credentials

Click on the hamburger menu at the top left. Hover over APIs & Services, and then click on Credentials.

1.2.4. Create a service account

To do this, click on the + CREATE CREDENTIALS button at the top of the screen.

Enter any value for the Service Account Name, Service Account ID, and Service Account Description. Then click the CREATE button.

1.2.5. Select permission and role

Select Owner, as displayed in the following screenshot:

Click CONTINUE and then click on DONE.

Once you click on DONE, you will see your Service Account at the bottom.

Click on this Service Account. You will see a new screen:

Click on the Email field at the bottom to go to the next screen and create a new key.

Select JSON and click on CREATE. You will be prompted to save a JSON file. This JSON file contains the information you can use later for creating a Google Session ID. We won’t use this in our NodeJS project, but knowing this could be helpful in the future.

Finally, click on the blue SAVE button to confirm all changes.

Google will ask you to download a JSON file. This file has a structure like the following:

Run the following command for Google to identify your project:

export GOOGLE_APPLICATION_CREDENTIALS="/folder/where/this/file/is/located/agent-crlt-3d19b9a1f89b.json"

Step 2. Sendbird configuration

Once you have logged in with your Sendbird account, go to your Sendbird dashboard and ensure your chatbot feature is enabled.

Note: This screenshot is from a Free Trial dashboard.

Step 3. Create a Sendbird bot

To talk to your chat clients, we need to create one or more bots.

Sendbird provides a REST API for creating and managing bots. Among other tasks, with the Sendbird bot interface, you can:

• Create and update bots
• View all your bots
• Allow bots to enter and leave chat channels

Make sure you are familiar with our Bot API by reading the complete documentation here.

Step 4. Create the Bot Sync Server

Using this server application, we will:

• Create and update bots
• Make them join any of your Group Channels
• Receive chat messages from your Group Channels using webhooks
• Send and receive information to and from Dialogflow using the Dialogflow APIs. You can read the related documentation here
• Send the response from Dialogflow back to the chat

Steps to follow:

1. Clone/download sample source code
2. Set your Sendbird credentials
3. Download the Google GCLOUD and show your Google session token
4. Create a test Group Channel from the Sendbird Dashboard
5. Create a new bot
6. Add this new bot to your Group Channel

4.1. Clone/download sample source code

Clone or download this sample code from our repository.

To show a preview of this link, connect your Github account.

Note that in this example, we are using Google Cloud Dialogflow version 3.3.0.

"@google-cloud/dialogflow": "^3.3.0"

From the code, we call:

const dialogflow = require('@google-cloud/dialogflow').v2beta1;

Pay attention because this changes constantly; Google is working continuously on this, and it may change for you.

4.2. Set your Sendbird credentials

From your Sendbird dashboard, get your information and replace the dashes.

You will need:

• Your Application ID
• Any of your created user IDs
• Your API token
• Your API entry point

4.3. Download the Google GCLOUD and show your Google session token

This is a critical step to get your Google Session ID. You need this ID in the sample source code.

Open your terminal and run the following command:

gcloud auth application-default login

To do this, you need to download and install gcloud from here:

https://cloud.google.com/sdk/docs/install

Note: Take your time. This process from Google is very tricky.

Once you run that command, a browser window will open. You need to authorize your Google account and allow the use of this service. After that, Google will create a new JSON file for you. If you don’t have this information correct, you will receive an Error 400.

Copy the value from client_secret and populate GOOGLE_SESSION_ID below in the NodeJS code.

Note: Grab your project ID from Dialogflow (taken from the Dialogflow configuration, section 1.2 2.b.)

4.4. Create a test Group Channel from the Sendbird Dashboard

Go to your Sendbird dashboard and access any of your Group Channels. We will create a new one here.

As you can see, my new channel is called bot-channel, and its URL is bot-channel-url.

Click the bot-channel-url to enter this channel:

4.5. Create a new bot

The next step is to add this to create a bot. We will send a POST request to our Bot Sync Server.

Note: For all bot operations, we use the Sendbird Bot API. Check out how to create a new bot here:

Go back to the code and install all libraries:

npm i

Once all libraries are downloaded, run your Bot Sync Server:

npm run start

Once our server is running, we will send a POST request to create a bot called bot1.

You can use Postman to send POST requests. The most critical parameter is called bot_callback_url. It refers to the callback Sendbird will invoke when a message is sent to the Group Channel. This callback URL must be accessed from the Internet.

To accomplish this task, you can upload this NodeJS to any server like AWS, Heroku, Github, or any other service you are familiar with. For this example, I will use NGROK. NGROK creates https://b1b85fc97d18.ngrok.io, which points to my local server http://localhost:5500

POST http://localhost:5500/bots

4.6. Add this new bot to your Group Channel

The next step is to add this bot to your new Group Channel. To add a bot to a Group Channel, we use the Sendbird API. Check out our documentation here.

Now, send a GET request to our Bot Sync Server:

GET http://localhost:5500/bots/bot-channel-url/bot1

If all went well, you should have the following response:

And the following message in your Sendbird dashboard:

Step 5. Test the full flow

It’s time to test our flow! Send a simple “Hello” message from your dashboard. This message will trigger the webhook running on your local computer with NodeJs:

https://b1b85fc97d18.ngrok.io/callback

Replace b1b85fc97d18 with the ID you receive from your NGROK application.

Our bot will grab this message and send it to Dialogflow. Dialogflow will respond.

Our bot will receive this response and send it back to the chat channel. The response will be displayed as a new message in the dashboard.

Conclusion

In-app chat is engaging for users, and it can be even more efficient with bots! The integration of the Sendbird API with 3rd-party services leads to robust implementations. In this tutorial, we learned how to automate Sendbird chat responses with Dialogflow. Note that it will work on any device, and you can choose the programming language you prefer — from Android to React, to Angular, to .Net, etc. All you need to do is send HTTP requests to your server. Check out some other examples of enabling chat messaging for Salesforce support agents and connecting an email service to chat with Mailgun. The possibilities are endless!

If you want to see a history of messages sent to Dialogflow, Google has a dedicated section that you can access from the Dialogflow console:

https://dialogflow.cloud.google.com/#/agent/YOUR-AGENT-ID-HERE/history

Congratulations for making it to the end of this tutorial, and happy human-to-machine connection building! 🤖

Don’t forget to give us your 👏 !

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How to implement chatbots with Sendbird and Google Dialogflow was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Cloud Messaging :

Cloud based messaging Service allows businesses to reach their customer at the right time with right information. Our REST API smoothly integrates with your existing application (CRM,HR ,Finance, etc. ).

Create an exact solution to keep your customers engaged throughout their journey with Cloud Messaging.

Why Cloud Messaging?

Reasons why you should choose Cloud Messaging:

• Powerful, easy to use software: Our messaging software is packed with features, simple to use, and compatible with all of your devices. It can be accessed from your favorite messaging apps (WhatsApp, Telegram and Message). You have a lot on your plate, so you need software that is easy to subscribe and use. Cloud Messaging is a cloud base solution that can be accessed from any device which has internet access.

• No contracts. No hidden fees: There are no contracts or hidden fees with Cloud Messaging service. You have the option to upgrade, downgrade, or cancel your subscription at any time. There are no strings connected!
• New Generation Opt-in/Opt out Solution: Cloud Messaging generates personalized QR code for each business, With QR code subscribers can easily subscribe to messaging service.
• Experience awesome customer service: Allow us to demonstrate what excellent customer service is all about. It’s the foundation of our organization. Contact us for any questions or require assistance. With Cloud Messaging, Sending SMS marketing campaigns or having one-on-one discussions with customers has been easier, faster, and more economical.
• Self-service: Sign-up, log in, get started. No software to install, no IT required.
• Guaranteed and Secure Delivery: Fully guaranteed message delivery with encrypted connections.

How different industries can use Cloud Messaging Service:

• Marketing Agencies: Message Marketing will help you diversify your service offerings and attract new clients.
• Ecommerce: Send out mobile coupons, get qualified traffic, expand your customer base, and more.
• Non Profits: Maintain communication with contributors, volunteers, and community supporters about fundraising goals and initiatives.
• Real Estate: Cloud messaging can help you increase the number of inbound leads. Set up text for information campaigns and watch as the number of property queries shoots up.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

• Religious Organizations: Church and other religious organizations’ text messaging improve communication with the community like never before. Inspirational messages, prayer chain requests, event reminders, donation requests, photographs, cancellation notices, and more are all possible!
• Recruitment and Staffing: Turn your company into a distinctive and memorable brand to stand out in a sea of similar enterprises. Not just for customers, but also for future employees.
• Restaurants: Wouldn’t it be fantastic if you could alert your most loyal customers of an unannounced dinner special, or a last-minute dinner reservation opening? What if you could also offer a picture of something delicious? You certainly can! With Cloud Messaging, you can send text blasts to your customers in a matter of seconds.
• Travel Agencies: Traveling is always loaded with complications. It takes time and effort to ensure that everything is correctly organized. As a result, travel agencies can use SMS services to help users feel less stressed.Keep them informed with upcoming travel news and deals.
• Retail Businesses: Retail text marketing strengthens brand loyalty, raises top-of-mind awareness, and, ultimately, boosts sales.

Cloud Messaging- Mass Marketing

Mass texting is the most effective way to communicate with your customers nowadays, but in order to run a successful campaign, you must first partner with the right Mass Marketing company. Our SMS marketing services are simple to sign up for and set up, allowing you to get started with your new campaign right away. Our cutting-edge marketing tools are:

• Driving traffic to your website.
• Building (or increasing) your opted-in subscriber list.

Add in our user-friendly platform and you’ll be able to tap into a whole new world of customer engagement.

You’ll be able to raise brand awareness and communicate your message more effectively than ever before.

Texting has quickly become one of the most profitable ways to connect your company with its customers. Customers want to feel heard and valued, and you want them to keep coming back for more. Our SMS marketing services can help you build a strong, long-term relationship with your customers, enhance retention, and expand your subscriber list.

Cloud Messaging- MMS Marketing

Want to send messages that are a little longer and have a little more personality? Cloud Messaging connects you with customers through personalized interactions and trusted worldwide communications!

With the industry’s best customer support team and easy-to-use features, it’s never been so easy to send MMS messages. Here’s how you can send MMS Messages:

• Create a phone book from scratch or upload a list of phone numbers.
• Write your MMS text, insert appropriate graphic
• Choose your list, then click send to keep track of who is clicking links, subscribing, and more.

With so many MMS marketing services available today, picking the best one is a crucial decision. Some MMS marketing businesses are sneakily saving money by sending your messages using less expensive routes.

While this saves you money, it may result in a large number of messages not being sent.

To ensure that your communications are delivered, we use the most efficient carrier routes feasible.

Cloud Messaging- Target Marketing

It’s all about reaching out to your customers, sending the correct message to the right people at the right time, that’s what Target marketing is all about. Cloud Messaging is dedicated to providing the best possible service and experience every time so that you can do the same for your customers.

Customers respond best to campaigns that are highly personalized. This might be as basic as sending different messages to consumers based on their interests or retargeting customers who add products to their cart but do not complete their purchase. In any case, Cloud Messaging’s audience targeting features can help you find the exact people you’re looking for.

Cloud Messaging- API Access

Cloud Messaging offers a single platform with customizable APIs for any channel, built-in intelligence, and a global infrastructure to help you scale your business.

If you need any help you can Contact Us! We’ll be happy to help you!

We people are with you every step of the way, from setting up your account to discussing best practices. It’s simple to contact an expert by phone, chat, or email if you need assistance at any time.

Don’t forget to give us your 👏 !

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The Trusted Leader in Text Marketing- Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

What is MMS Marketing?

MMS marketing is a type of mobile advertising that sends enhanced text messages over MMS (Multimedia Messaging Service). Picture messaging is another term for MMS marketing. Because people are more inclined to engage with multimedia content, this marketing strategy has shown to be beneficial to businesses all over the world.

Using our Cloud Messaging platform, with eye-catching promotions, vouchers, or special announcements, your company may reach out to thousands of potential customers throughout the world.

Create a message that communicates exactly what you want to say to your customers, and deliver it in a way that you know they won’t miss.

Advantages of MMS Marketing:

• Instant delivery and creative content: It allows you to send rich content to your audience.
• See how your campaign is performing in real-time with instant insights: This type of bulk communication marketing is as deliverable as SMS, with high open rates, ensuring that your messages are received and read as soon as possible. The messages include status receipts, letting you know whether or not your message was sent.
• Increase your visibility without increasing your budget: MMS marketing messages are shareable; recipients and anyone on their contact list can forward them. This is a really effective technique for generating leads. Make your material appealing and easy to share!
• Higher Open Rates, More Response: MMS marketing has the highest open rate of any email marketing. The majority of marketing emails are flagged as spam by recipients. Everyone goes over the MMS messages they’ve received and reads them thoroughly.

How is MMS Different From SMS?

The sort of content you can send differs significantly between SMS and MMS messages. Everything you include in an SMS message must be plain text and fit under 160 characters. (You can send up to 306 characters with extended SMS.) Images, movies, audio, and GIFs can all be sent using MMS. MMS, on the other hand, are often more expensive due to the greater character length.

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Why MMS over SMS:

Despite the fact that MMS marketing is a variation of SMS marketing, there are a few major differences between the two that every marketer should be aware of:

• MMS campaigns have a 20% greater opt-in rate than SMS campaigns, and MMS messages are 8 times more likely to be shared on social media than SMS messages. Pics and gifs are far more entertaining than plain text, which is why MMS is worth the extra cost.
• All GSM SMS have a limited character count, with each message segment typically containing 160 characters. If your message is longer than 160 characters, it will not only be sent in multiple pieces but you will also be charged for each segment separately. You can send up to 1600 characters via Cloud Messaging when attaching a multimedia file, and it will only count as one message.

How do businesses use MMS messaging?

Businesses can use MMS Marketing in many ways-

Preceding messages with a subject: MMS allows you to insert a subject line, which isn’t possible with SMS. When previewing the message, the subject line shows in bold over the graphic and below your name and phone number. Copywriting tactics can be used to generate an appealing subject line that will catch your customer’s attention and convince them to open the message.

Providing instructional images or manual: Customers may require assistance with operating your product if they have misplaced the instructions that came with it. Customers can receive a user manual or customized instructional graphics via MMS to guarantee they are correctly utilizing the product. You can also provide them with detailed instructions and responses to their inquiries.

Sending images with hyperlinks: MMS messaging allows you to do more than just provide information to your consumers. By inserting a hyperlink in the MMS message, you can entice clients to visit your website. You can direct potential consumers through your sales funnel by providing connections to useful resources.

How can you keep MMS costs down?

The cost of MMS messaging is determined by the message’s size, which is influenced by the size of the image, video, and audio assets incorporated in the message. You can save money on MMS by reducing the size of these files. To assist reduce MMS message file sizes and associated costs, use the following tips:

• For static photos, use the JPG extension because it is frequently smaller than other file types.
• In photos and GIFs, keep the number of colors and gradients to a minimum.
• GIF animation should be limited to 3–4 frames per second.
• For videos, choose MP4 files because they demand less bandwidth for transmission and playback.
• Sending videos with sound is not recommended.

The best part is that our staff at Cloud Messaging can collaborate with your company to identify the ideal bulk multimedia messaging solution for you.

If you need a hand executing your SMS or MMS campaigns, is here to help. Cloud Messaging provides easy SMS and MMS solutions for businesses, so you can start messaging your customers right away.

Don’t forget to give us your 👏 !

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Why MMS Marketing is a good choice was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

What Is Mass Marketing?

Mass Marketing is a Market Strategy that appeals to the entire market rather than focusing on a particular group. It focuses on higher sales volume with low prices and helps to gain maximum exposure for the brand. Mass Marketing has no limits and targets everyone intending to maximize business/profits.

Maximum Exposure = Larger Number Of Sales

It is the opposite of niche marketing, as it mainly focuses on high sales and low prices. Mass Marketing originated in the form of Mass Radio use in the 1920s. Over the years, marketing activities have transitioned from traditional forms like television, radio, etc. to online media/ digital platforms.

Techniques of Mass Marketing:

Businesses can reach a wider audience with advertising messages through a variety of media.

There are various techniques used by Mass Marketers to reach a larger audience

• Bulk SMS Messaging –

This is the best technique of Mass Marketing because the messages go out to people who are happy to receive them. Every recipient would have already opted in to receive SMS messages from the brand.

You also don’t need to spend much on it as it doesn’t require several employees or marketing professionals. Rather, all you need to do is to buy or subscribe to Bulk SMS Sending Software. By Using a high-quality bulk SMS sender like Cloud Messaging to only send to people who have opted in, the response rate would be much higher!

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• Email Marketing-

One of the most important techniques when it comes to reaching a large number of potential customers in a shorter period of time. Getting a good Return On Investment(ROI) is a dream of every Businessman.

Better ROI = More Revenue you Generate

Bulk email marketing provides better and quicker results!

• WhatsApp Marketing-

WhatsApp bulk messaging is a very effective way of marketing that most of the businesses use to contact potential customers and build customer loyalty, as WhatsApp is the most popular and most used messaging platform in the whole world. Whatsapp Marketing helps businesses connect to their audience as more than half of WhatsApp users check the app every day. Profound relationships with customers, Higher conversion rates, Better sales, Lower cost of marketing are some of the benefits of WhatsApp Marketing.

Benefits of Mass Marketing:

Marketing Experts have found that most Americans are exposed to around 4k-10k ads every day! The mass marketing strategy is mainly focused on eliminating the customer persuading stage by pushing out an almost viral campaign. Mass Marketing is a ‘One Size Fits All’ Concept.

The main advantages of mass marketing are the scope, exposure, and cost-efficiency of doing business on such an outsized scale.

• More Potential Customers– It targets an outsized number of audiences because it ignores segmentation.
• High Sales– Higher profit is one of the major advantages of Mass marketing as companies tend to pay less in other promotion and advertising methods.
• Save on Marketing Costs– This type of marketing doesn’t put a financial burden on a business. Nowadays, even smaller businesses use a mass marketing approach to deliver their product/service to the potential audience. It offers affordable prices for a very vast customer base.
• Brand Building — Selling the product on such a large scale does not only market your product but also increases brand and product awareness. By promoting the product/service to a wider audience, the brand gains more exposure as well as visibility. The best examples of brand building are Coca-Cola, McDonald’s, KFC. They have good consistency in the market due to their marketing strategy!

Cloud Messaging is a software that helps businesses gain Brand trust from customers as well as helps in brand building! It is one of the most trusted software available over the web for mass marketing!

• Brand Recognition — Businesses consider it successful when people are able to recognize the brand through visuals, messages, and brand name. Brand Awareness and Brand Recognition Lead to Brand Trust and Brand Equity. That means the more brand awareness or recognition you gain from consumers, the more successful your brand or business will be!
• Building Trust — Once a brand gets recognized, the next step is Trust Building among your audience. For eg. a customer is satisfied with your product, they are less likely to prefer that product from any other brand as they are already getting the product in the best quality. Customers take interest in choosing the product they see every day.
• Time Efficiency — Companies also benefit from cost-efficiency through higher economies of scale, whether in production, marketing, promotion, or other business functions.

Where can Mass Marketing be used?

Mass Marketing can be used in any form of business from a grocery shop to a big brand store! As it increases consumer awareness of the product and directly increases sales. Different strategies can be used to influence the customer into believing the necessity of the product.

However, Mass Marketing is most effective when used to advertise products that are considered necessities, which most people use in their day-to-day lives. By producing goods that are needed by a large market and offering them at competitive prices, a mass marketing strategy increases the potential for high volume sales while reducing the costs of manufacturing through mass production.

Problems Faced by Businesses in Mass Marketing

• Expensive- This form of marketing is usually discouraged by small business owners as they find it expensive.
• Time-Consuming- People find it difficult to mass market their product as they don’t have effective software for mass marketing.

Solutions

Cloud Messaging, a mass marketing software that has proved itself to be the most efficient and effective software available for small business owners as well as large-scale companies!

Cloud Messaging is the solution to all the problems which people face in Mass Marketing. It has the most affordable pricing(monthly plans) according to the business requirements. It’s easy-to-use software and a convenient option for every business type!

Most commonly, nowadays businesses use mass marketing when all their outlets or their service centers are offering the same services (which can be consumed by anyone). Alternatively, by considering long-term as well as short-term profits, a firm can decide to enter into mass marketing so as to gain market share.

Don’t forget to give us your 👏 !

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Mass Marketing was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Marketing is a crucial part of any company’s operations. It involves informing customers about a product’s or service’s value proposition, convincing them to buy the product/service, and finally establishing a brand.

Marketing ideas apply to non-profits as well, because finances are required to continue existing functions and expand future capacities. So, in this case, the donor is a customer, and the cause or project is a product!

Even the most charitable organization can’t accomplish anything unless people are aware of it. To effectively pursue its objective, a nonprofit needs good relationships with donors, volunteers, the media, and even government groups.

A nonprofit, like any other company, must plan to properly execute its marketing and communication strategy and meet its objectives. The most effective approach to do so is to develop a good marketing/ Communication strategy for a nonprofit.

Mass Marketing, Target Marketing, Direct Messaging:

The objectives you define should be relevant to your organization’s mission and may include the following:

• Engage your target audience: SMS can be a useful tool for engaging your target audience and spreading the word about your social media campaign. There is no need to spend money on print advertisements, brochures, or pamphlets. Bulk SMS can help you save time by allowing you to send messages with attachments to thousands of people at once.

• Send event tickets via SMS: Use Bulk SMS Service to send out event tickets that can be redeemed at the door. With Cloud Messaging, you can send event tickets from the Multimedia SMS section and attach files along with the message text.
• Express gratitude for their contribution: It is important to convey gratitude to your NGO’s contributors and supporters. Sending a personalized thank you message to donors is a wonderful way to show them how much you value their support.
• Build a community network: Another use of SMS Messaging Service is to establish a relationship with volunteers, contributors, and members by forming a network with them and providing timely information.
• Spread Awareness of the social cause: Because SMS has the highest open rates of any communication medium, it is a perfect tool for raising public awareness about social concerns and soliciting their support.

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• Make donating easy: When it comes to donating money to a charity trust, there are a number of complicated procedures and formalities to follow. Make it easier for people to donate by sending SMS alerting them to the nearest site where they can make a donation. This will increase credibility while also increasing overall efficiency.

• Faster connection: Cloud Messaging quick and real-time delivery allows you to communicate with people at rapid speed. There’s no need to waste any more time calling others and asking for help. Simply write a message and broadcast it to millions of people at the same time. You can also use Cloud Messaging to interact with individuals in your area in a more personalized way.
• Include details via attachments: Sending information is now easier than ever with Cloud Messaging bulk SMS services. Send SMS with attachments linked to your NGO’s details using the multimedia function. You can post photographs of recent events, the organization’s growth, current news, and many other things. This will give your NGO a pure reputation and set it apart from the competition.
• Create Social Awareness: You can use text messaging to inform others about the social difficulties that our country is facing and to encourage people to come forward and support the needy.

• Easy Ticketing and Tracking Attendance: You can give event tickets that can be redeemed and we can also provide unique, customized coupons to customers via SMS and track their information.
• Better Participation: NGO’s can engage their audience, collect vital feedback, and gauge donor engagement by simply sending an SMS to their inbox and asking them to sign up for an event. Keep users informed- Texting is the most efficient way to keep people informed if there are any changes to the schedule or venues.
• Easy Way to Gift Aid: People will have to donate extra if they receive Gift Aid. It’s a simple approach to increase donations for your charity by linking to a mobile form.
• Customized Solutions: In today’s competitive business world, SMS service programs are critical to a company’s success. Simply tell us what you require, and the Cloud Messaging team will create SMS solutions specifically for you! We will supply the most appropriate solution for an individual’s needs and integrate it into your system.

NGO’s can also use Messaging tools for the following:

• Donations or earnings
• Sign-ups for email newsletters
• Retention of donors and members
• New members/donors
• Yearly goals you’d like to attain

Build a stronger link with volunteers, team members, and donors by keeping them up to date on events, news, and reports as soon as possible. Register with Cloud Messaging and begin reaching out to your target audience as soon as possible.

Cloud Messaging is an example of Mass Marketing, Target Marketing, and Direct Messaging Software. So if you want to market your NGO, you may be interested in knowing more. Check our services and Call Us for any questions. We will be happy to help you make your cause a success!

Your nonprofit organization deserves to get as much visibility and support as possible. Make this a reality by strategizing ahead of time and implementing innovative marketing methods that promote and advance your cause.

Don’t forget to give us your 👏 !

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How NGO’s can use Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.