Category: Chat

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Do you know that 33% of consumers want to use a chatbot for making a hotel reservation? An online hotel booking chatbot is a convenient reservation option. You don’t have to call the hotel manager back and forth. Based on the date and table availability, the chatbot would automatically make your booking. With Facebook chatbot launched in 2016, their business adoption has become seemingly high.

There are different types of chatbots for hotel reservation management. The three primary ones are rule-based (answering specific questions), AI-based (learning from environment & conversations), and live chatbots (customer service representatives). A Facebook messenger chatbot uses AI to converse with people. It can also answer pre-preprogrammed questions. Some companies use Facebook messenger chatbot integration for customer service as well.

In this article, we will look at the reasons behind the use of chatbots. The main purpose is to understand the importance of the Facebook messenger chatbot for business. After that, we will focus on a proven case study built by BoTree Technologies, a leading chatbot app development company. The case study is an online hotel booking chatbot that simplifies the process of making restaurant reservations. Keep reading to know more.

Checkout How AI Chatbots drive better Customer Engagement

Why use Facebook Messenger Chatbot for Business?

Chatbots can cut operational costs by 30%. A custom software development company can build chatbots using Facebook, Skype, Slack, and other messengers. However, we will focus on the Facebook Messenger chatbot that Python developers always keep on talking about. Let’s look at why a chatbot — and more important — Facebook messenger chatbot API is useful for any business.

• 24×7 availability
  Today, people use Facebook whenever they get the time. A Facebook Messenger chatbot is available 24×7, 365 days a year. More than 60% of internet users love the 24×7 feature of chatbots. Whenever a query or problem arises, they can connect with a chatbot. The quick response ensures that they are getting the answers on time.
• Personalized experience
  A Facebook messenger bot for websites enables you to directly reach your customers. People are more likely to connect with your Facebook bot than with marketing emails. In fact, most Ruby on Rails development services providers recommend a chatbot over automating email marketing. Chatbots give a personal experience to each customer they connect with.
• eCommerce bot
  You can also get a Facebook messenger chatbot for ecommerce transactions. Chatbots can do upselling by recommending products and accepting payments by directing the customers to payment gateways. Chatbots increase your sales and reduce the cart abandonment rate. They can show ads that can redirect directly to the payment page on your website.
• Remarket services
  You can engage with your customers that visit the hotel. By sending them offers and discounts on table bookings through chatbots, you can turn them into repeat customers. There’s no extra Facebook messenger chatbot price for retargeting customers. A single bot can handle both new and recurring customer visits.
• Appointments & bookings
  You will find the best Facebook messenger chatbot example in appointment scheduling. Making hotel reservations becomes a breeze for customers using chatbots. The bot will ask questions about the date and time. It will then make reservations by looking at the table status. It doesn’t take more than 5 minutes to make a reservation. You can also schedule or cancel bookings easily.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

Facebook Messenger Chatbot: A Proven Case Study

Now that you understand the importance of Facebook messenger chatbot for business — particularly in hotel reservation management let’s move on to a case study. At BoTree Technologies, we build Facebook chatbots for different industries. In this case, our client is a restaurateur who wanted to simplify the process of taking orders and reservations. We did it by building an online order-taking chatbot.

Introduction

The chatbot we built is capable of taking online reservations and orders from customers. It simplifies the process of taking orders online by enabling customers to place orders easily. The AI-based bot asks a few questions, based on which it assists the customers with ordering their food. The entire process does not take more than 10 minutes. It is easy as a breeze and enables quick service delivery.

Challenges

Steve’s (the client) restaurant missed a lot of business. He couldn’t attend and take orders from his customers at the right time. The major challenge was that most customers felt that Steve wasn’t considerate towards them by not attending them. However, he wanted to deliver orders on time to every customer but couldn’t do it without any help.

The Solution

We used two technologies — Ruby on Rails and Facebook messenger chatbot API. With the help of Rails 5 as the backend technology, we did Facebook messenger chatbot integration in one-click. Our solution included the following –

• The chatbot was a real-time two-way communication tool using AI for understanding customer queries.
• The chatbot presented various options from the menu. Customers could choose from multiple cuisines, categories and place their orders by tapping them.
• It saved a lot of time in placing orders as the chatbot directly sent the orders to Steve. The same chatbot was used as a communication tool from another device that the restaurant had.
• Since Steve had a Facebook page, it became easier to reach more customers. Anyone who followed the page could easily connect with the chatbot and place orders.
• The customers could place orders from their past order history, check out the latest promotions, and share their orders with friends.

We provided complete chatbot development and testing for the restaurant. Facebook messenger chatbot for business has much better reach than a mobile application for restaurant ordering. Since most people would prefer Facebook over an application for a restaurant, it made sense to build a chatbot for that purpose.

Conclusion

Before you go for mobile app development services, consider the prospect of having a chatbot. Facebook Messenger chatbots are becoming increasingly popular amongst small businesses. They are perfect for reaching out to customers, booking appointments, rescheduling them, responding to customer queries, and overall providing a personalized customer experience.

BoTree Technologies can assist you with a Facebook messenger chatbot and enable you to target more customers through a trusted medium of communication. Contact us today for more information.

Don’t forget to give us your 👏 !

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Facebook Chatbot: A Proven Case Study for Restaurant Order Management was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Huge volumes of traffic coming to your site is good but is only useful when a high percentage of them actually convert and do what you want them to do. So, along with focusing on bringing a huge volume of traffic to the site, it is also important to have a solid customer conversion strategy that brings a lot of customer conversion rates.

Among others, Personalization is an important driving force for customer conversion. Right now, Conversational AI has a huge potential for providing a greater degree of personalization easily.

Many companies are implementing Conversational AI in their sales conversion strategy and their customer conversion metrics prove the importance and effectiveness of the technology.

In this article, let us examine the usage of Conversational AI for hyper-personalized Customer conversion and how it helps

But before diving into how Conversational AI is helpful for conversational sales, Let us answer some of the common questions that many people have regarding them:

What is Conversational AI?

As its name indicates, Conversational AI is basically a technology that is powered by highly sophisticated machine learning and artificial intelligence algorithms that can carry out conversations with humans and solve their needs. It can be used as an AI virtual sales assistant that guides your customers and succeeds in completing your sale.

What makes Conversational AI powerful?

Conversational AI would be trailed by huge amounts of data using much powerful and tested machine learning and artificial intelligence algorithms. They remember what your customers say & base the flow of users on that. They let you automate sales assistant with ai and create a conversational sales platform that discovers the needs and interests of our users and increases the chances and speed of conversion.

With more research and work being done to increase the effectiveness and efficiency of these, certainly, they would be more powerful in the coming years.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

Does Conversational AI have a high cost of implementation?

When we talk about the cost of incorporating new technology or way of working into the business, we do not talk only about monetary costs but also the organizational or any other costs that could be incurred.

While many people might be convinced that Conversational AI like a sales AI assistant would be a huge benefit, they could be concerned about the price they have to pay.

Fortunately, incorporating a proactive conversational ai technology would not cost so much as you might generally think. There are many companies who already have a developed technology that only needs your specific inputs to work!

Also, we can surely say that conversational AI can be self-paying because it highly increases conversions and increases profits exponentially!

Now that you know what Conversational AI is and understand that it is easy to incorporate into your systems. Let us now discuss how Conversational AI helps with hyper-personalized customer conversion and can be a key part in your marketing strategy.

How Conversational AI improves personalization in the customer journey:

As you might already know, your customer goes through a journey or a “sales funnel” in different stages before they finally convert and buy your product or avail of your service. Conversational AI can be used throughout the Customer journey conversion funnel. Not only as chatbots, you can also have proactive conversational AI for utilities of communication such as social channels. Social channels might sound a bit regular and fashioned, but if done right, it is still a great way for attaining conversions.

Let us now see how conversational AI can hyper-personalize interactions in different phases of the sales funnel and get more conversion. The different phases in the funnel would be described by different people in different ways, the basic essence stays the same: The user gets the awareness of our product, takes some time to learn the features, and makes the decision. Some people might also include retaining them in the funnel.

Inquiry Phase

In this phase, the user just got aware and might want to know certain initial information. They might ask general questions or problems. A Scope of personalization here is that by knowing the recent activity of the user, your automated sales assistant could suggest telling some additional information that they might want to know and incite interest in your offerings. An important thing here is that the chatbot must feel human and conversational AI can do a great job at that.

Discovery Phase

In this phase, your customer wants to know more about your product to finally consider whether they want to avail your service or buy your product. A Conversational AI Solution will help here by remembering their initial inquiry and can speed up the discovery process by providing personalized answers so that your visitor gets the exact answers they want.

As said earlier, not only chatbots but conversational AI also send emails to your potential customers fueling their path down the funnel.

Nurturing phase

The Discovery phase might not always lead to conversion. The user needs to be nurtured to convert. AI-enabled conversation emails can cleverly follow up people and send announcements or other messages that are personalized and designed to pique their interest and get them on board again!

Final Words

Conversational AI is a powerful tool that can be used throughout the customer journey for conversion. Conversational ai services are powerful enough to use the large amounts of data of your users and then hyper-personalize your services to them.

An AI-based sales assistant can provide hyper-personalization in all the phases of your customer’s journey through the funnel and finally improves the customer conversion rate. With this, it is safe to say that Conversational AI pays for itself!

With more work diverted to increasing the effectiveness and efficiency of this technology, you can safely think that all the current limitations would be gone.

Considering all these, it is imperative that conversational AI be one of the most important elements in your conversion marketing strategies.

Many companies already developed conversational AI technologies in a way so that would be cost-effective and flexible. So, provide the inputs specific to your business, you can get a conversational AI for your needs right away!

Don’t forget to give us your 👏 !

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Conversational AI for Hyper-Personalized Customer Conversion was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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In January 2021, Telegram announced that it reached 500 million monthly active users. By 2022, it expects to cross a billion users.

In a world where privacy is a major concern, Telegram has made explicit attempts to protect its users’ data. That’s why it’s got an astoundingly loyal user base.

Due to its focus on privacy and security, consumers all over the world are shifting towards the app. That gives your business a great opportunity to engage with customers on a platform where they feel safe and comfortable.

But, how do you engage and support your customers at scale on Telegram?

By creating an intelligent Telegram chatbot that can automate the resolution of your queries!‍

What can your business use your Telegram chatbot for?

1. Marketing

An AI-driven telegram chatbot can help you deliver personalized marketing messages to your prospects and even help you upsell your current customers.

You can use your telegram bot to broadcast messages about promotional offers and new arrivals. You can even drive targeted marketing campaigns over your chatbot.

Your NLP-driven chatbot can even help you generate leads. You can collect customer details and auto-populate them in spreadsheets.

By creating a Telegram chatbot, you even make it easier for customers to make reservations, book appointments, and set up demos.

All your customers need to do is select the time that works for them, provide their details and they’ll have it scheduled.

‍2. Customer Support

Here’s where your bot truly shines.

As your business grows, the number of customer queries coming in increases exponentially. It would take too much of your agents’ time and energy to handle every single request manually.

About 80% of the queries that come in are repetitive. They don’t warrant personal attention.

Imagine being a customer support agent and being subjected to the torture of answering every single one of these queries. What would feel like after answering the same question for 17 different customers in a single day?

You’d probably be frustrated beyond belief by the time you’re done answering it the 4th time. By the 7th request, you’re screaming internally. And by the 10th time, you’re fighting a losing battle with the part of you that wants to leave your desk and go live as a hermit.

Fortunately, it doesn’t need to come to this.

Your Telegram chatbot can take care of all these repetitive requests, without the slightest delay.

Now your agents will only have to handle complicated customer queries that call for personal attention.

Your agents won’t need to worry about automation taking over their jobs. Rather, automation will help them perform their jobs in a better manner. It will help them focus on higher-level work, on solving complex problems rather than getting bogged down with mundane, repetitive queries.‍

3. Sales

Whether you’re an e-commerce store, an insurance agency, or anything in the middle, a Telegram chatbot can help you drive sales and collect payments!

It allows you to display your offerings, nurture your leads, and answer all the last-minute questions that may pop up in your prospects’ minds.

Why force your customers to make the effort of visiting your website and browsing your offerings?

Saying that users are more comfortable with Telegram is an understatement. A lot of them are absolutely obsessed with the app.

Why do you think Amazon is phenomenally successful? They’re all about reducing customer effort. It’s what customers love about them. 1-Click purchases make their lives so much easier.

Apply the same philosophy to your business.

Your customers spend their time on Telegram. Simplifying the customer journey by allowing them to make purchases from you over Telegram itself would make it so much easier for them to do business with you.

‘The easier you make it for people to do something, the more they’ll do it’‍

4. Sharing content

It doesn’t matter if you’re creating marketing content or running a publication, Telegram can help you get your content out to people who’d benefit from it.

Ever heard of the Create Once Publish Everywhere philosophy?

As the name suggests, it focuses on publishing a single piece of content on as many channels as necessary. While publishing it in the same format might not be the best idea, you could tweak the content as necessary for different audiences on different channels.

Telegram chatbots can help you expand the reach of your content.

Your bots empower you to send your content out in the form of links, documents, pictures, and videos over Telegram, at scale.

The Wall Street Journal uses this strategy to push their articles out to their audience over Facebook Messenger chatbots.

Since your audience prefers Telegram, it might be worth engaging them by sharing content that they’d be interested in over your Telegram bot.‍

5. Employee engagement

Employees have questions that, when left unanswered, impact the quality of their work. The good news is that a lot of these questions don’t need to be answered personally.

Onboarding can be automated to a large extent with an HR chatbot. Even payroll-related queries can be handled by a bot, with the more complex ones being routed to live agents.

With the shift towards remote work, HR bots have increased in importance. Employees don’t have to chance to just run into HR at work. They can’t just stroll up to the HR manager and have their queries answered.

And though they have the option to send an email, it may not be answered as soon as they’d like it to be.

HR chatbots become particularly useful when it comes to change management. When organizations go through changes, employees are left confused. They need clarity.

The influx of questions is too great for the HR team to handle manually. That’s where a Telegram HR chatbot comes in.

Trending Bot Articles:

1. Chatbot Trends Report 2021

2. 4 DO’s and 3 DON’Ts for Training a Chatbot NLP Model

3. Concierge Bot: Handle Multiple Chatbots from One Chat Screen

4. An expert system: Conversational AI Vs Chatbots

‍6. Tracking orders

After a customer places an order, they’ve just got 1 thought floating through their minds, “Where is my shipment?”.

It practically makes us anxious.

But logging into your e-commerce portal or even downloading your mobile app is just too much effort. Besides, most apps get deleted within 48 hours of being installed.

However, your customers love Telegram.

The best way to ease the anxiety they face is to provide tracking updates and information over your Telegram chatbot.‍

How do you create a Telegram chatbot?

We’re going to break this down into three sections.

• How to create a basic chatbot
• How to configure advanced bot capabilities
• How to deploy your chatbot on Telegram

Let’s get started.

1. How to create a basic chatbot

Engati has made it easy for you to create a basic chatbot in a few minutes.

Our bot creation wizard streamlines the entire process, allowing you to set your bot up in no time. It even shows you the areas that you should fine-tune later.

First off, you need to add the basic details for your bot. This would include the name, description, and category that your chatbot would fall under.

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Now, you don’t need to build your chatbot from scratch.

Engati allows you to build your chatbot using a range of template chatbots, designed for various use-cases.

You can find template chatbots for lead generation, HR, e-commerce, and many other use cases. Instead of making the effort to build a whole new bot, you can simply use these template chatbots as a base layer and customize them to your requirements.

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After choosing your template, you can configure the look and feel of your bot for your website with themes, fonts, and other options. You can deploy your chatbot on other channels after the initial setup is completed.

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Now, choose to enable live chat in order to get the perfect blend of automation and the human touch.‍

It’s now time for you to customize the welcome path for your chatbot. You can even set up FAQs really quickly in this step.

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Guess what. You’ve just created your own chatbot.

All that’s left to do is quickly review your bot… and configure its advanced capabilities.‍

2. How to configure advanced bot capabilities

Now that you’ve created a basic chatbot, it’s time to take it to the next level. These are the ones that truly set your bot apart.

Let’s get started!

Languages

Only 26% of internet users even understand basic English. And since Telegram has large userbases in countries where English isn’t the most popular language, it makes sense to reach customers in their own language.

Engati allows you to engage your customers over chatbots and live chat in 50+ languages. These include, but are not limited to, Hindi, Portuguese, Spanish, and Right-to-Left (RTL) languages like Arabic.

To set up multilingual chatbots, select a bot, navigate to the ‘Configure’ section, go to ‘Languages’, and click on ‘Enable’.

Now just choose the language from the dropdown list, download the language keys, edit them and reupload them.

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Data collection

If you’re using your bot to generate leads, you might as well have the data stored and organized automatically too.

When you integrate your Engati chatbot with Google Sheets, you’ll be able to add data to the sheets, update the data and even retrieve the data automatically.‍

Scheduling appointments

Your chatbot can help customers book appointments, consultations, and product demos.

By integrating your chatbot with Google Calendar, you’ll be able to pull the available time slots and allow your customers to schedule their sessions.‍

Payments

By integrating your Engati chatbot with Stripe and other payment gateways, you’ll be able to drive sales and collect payments directly over your Telegram chatbot.‍

Live Chat

Engati offers you a power-packed, integrated solution that gives you both — speed and personalization.

It merges automation and live chat into a single solution.

But it gets even better.

You can even integrate Engati Live Chat with your ticketing and CRM systems, including Salesforce, Zendesk, and Freshdesk .‍

Third-party integrations

Your Telegram chatbot can also be integrated with other platforms using Zapier and JSON API integrations.‍

3. How to deploy your chatbot on Telegram

Deploying your chatbot on Telegram is rather easy.

In the Engati portal, go to the deploy workflow. Select Telegram from the list of channels.

Now, enter the Bot Father link (https:/telegram.me/botfather) in your browser or open the Telegram app and search for ‘Bot Father’ in the search field on the top of the chat page.

The Bot Father will send you a list of commands that you can use to set up your chatbot.‍

Telegram BotFather commands‍

To create a new Telegram bot, enter “/newbot”.

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Create a new Telegram bot‍

Now, you need to select a name for your bot.

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Give your Telegram bot a name‍

After you select a name, it’s time for you to choose a username for your Telegram bot. This username must end with “bot”.

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Choose a bot username

‍Once you’ve chosen a username for your bot, the Bot Father will provide you with an access token.

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Telegram bot access token‍

Copy this access token, head over to the Engati Portal and go to Deploy -> Telegram, and paste it in the Access Token field.‍

Paste your access token in the Engati portal

Just hit save and your bot is ready to be used on Telegram.

It’s that simple. That’s all it takes to make and deploy a bot on Telegram.

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Case-study: Larsen & Toubro’s Telegram chatbot

Larsen & Toubro has over 3,30,000 employees. With a workforce that large, it’s hard to engage your employees, answer their questions, and get progress updates from them.

It realized that it needed to engage its employees over a chatbot. And, of course, it chose Engati.

I loved how easy it was to use the Engati platform. In fact, L&T managed to build its entire integrated solution on its own, using Engati’s easy drag and drop conversational modeler with minimal intervention from Engati’s bot building experts.

To strengthen its connection with its employees, L&T decided to opt for a multichannel approach to communicate with them

It deployed its AI-driven chatbot on both — Telegram and WhatsApp.

The bot is deployed at different construction sites to improve the communication between the on-site workers and off-site project managers. The remote workers send out daily reports to their managers through this bot by answering basic questions asked by the bot. Sending/ updating daily reports through the bot did not only save remote workers time but also made it much easier for project managers to track the progress on several projects.

To make its employees’ lives even easier, it launched its chatbots in English as well as Hindi.‍

Create your Telegram chatbot

Now it’s time for you to build your own Telegram chatbot and engage your customers over the chat channel they prefer, in the language they prefer. Start now!

Don’t forget to give us your 👏 !

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Create Telegram Chatbot was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Are you hoping to create a portfolio that showcases your conversation design skills, attracts your ideal clients, companies and helps you land your dream job? Read this!

Portfolios are always a hot topic in career Q&As and the conversation design community, and for good reason! A portfolio is a great way to highlight your writing and design skills, but with a little creativity, they can speak to so much more than just a prototype. I put together my top considerations and must-have skills for your own portfolio, to ensure that it speaks for you, and that your ideal audience will understand your work and what you’re most passionate about when it comes to conversation design. Later in this post, Brielle Nickoloff and I review four portfolios from real conversation designers!

Six Essentials to Highlight In Your Conversation Design Portfolio

1.Writing Skills. This is the most obvious and most important thing to highlight in your portfolio. As a conversation designer, writing is one of the most important parts of the job. Highlight what types of writing you have experience in, whether it’s UX writing, microcopy, social media copywriting, etc.

2. User Experience Skills. Communicating that you understand the user, understand the importance of advocating for their experience and their role in the conversation is also crucial. You may have traditional UX writing or UX design experience already, or perhaps you have spent time working in user research. If not, think of a time when you had the user in mind and explain that experience. They should be the focus of your conversation design projects already, so this should be a simple skill to include!

3. Creativity and What Makes You Unique. A lot of people come to conversation design from a variety of backgrounds, whether it’s writing, social media, linguistics, research, film or even comedy. No matter what your previous experiences are, look at them through the lens of designing a conversation and user interaction. What does your perspective bring to your projects? How does this help you be creative and think differently? Use these skills to your advantage!

4. Collaboration Skills. If you’re going to work in a team environment, it’s important to understand and illustrate your working style and process. Do you have experience working in agile practices? Are you comfortable communicating with different stakeholders, managing your projects and advocating for your user through research, strategy and data you collect? How have you worked in the past? These experiences will help to paint a picture of what it’s like to work with you for future team members who may be looking at your portfolio.

5. Soft Skills and Tools. There are many different tools and platforms in the world of conversational AI, and each team may use different ones! Sharing what tools you have used for specific projects, how you used them and what skills you have (like the ability to train AI models or knowing your way around Dialogflow) can go a step further than your resume would, and will appeal to any team that uses the same ones. While you likely have a suite of go-to tools, it’s important to stay up to date with what is popular in the industry as well.

6. Show Your Work! This is a given. A BIG part of your portfolio should be showing off your conversation design projects. Instead of simply linking to the projects, try explaining everything that went into them. What was the process like? What did you do before you began designing? What process did you follow, and why did you decide to use this approach? Were there any challenges that came up, and how did you overcome them? There are many details that go into creating a chatbot that don’t show in the final version, and that is still very important work to highlight, because that is what you will be doing for a prospective client.

Want more advice on what skills you should highlight? Check out this Clubhouse panel chat! Moderated by Greg Bennet from Salesforce, featuring a team lead in voice at Ford, a Conversational AI CEO and professional Conversation Designer (plus, me 😎)

Wondering what recruiters are looking for and how to ace your interviews? Watch this Career Q&A replay with Allys Parsons and Leigh Smith from Techire.ai! There’s tons of BONUS advice on portfolios, too.

Portfolio Reviews

To help you get inspired for your own chatbot portfolio, conversation design experts Brielle Nickoloff, Co-Founder and Head of Product at Botmock and myself, Hillary Black, Co-Founder of Mav, Founder of Conversation Designer Jobs and Host of Conversation Designers Internet Club, reviewed four portfolios from a mix of professional and aspiring conversation designers. Each of these designers highlight their work in a slightly different way, so they are sure to give you several ideas for your own chatbot portfolio!

Hopefully, these portfolio case studies will give you some inspiration as you develop a chatbot portfolio that showcases your skill and passion!

Portfolio 1 — Andrew Fryckowski

The first thing that catches your eye when you land at Andrew’s website is the “Ask The Bruno” chatbot pop up that Andrew designed. The chatbot is engaging and naturally encourages you to interact with it. When you click on Bruno, you’re given four options to navigate through Andrew’s profile. These include a short bio, education, most recent work, and an intriguing option called “Boop The Nose”.

A chatbot like this one is a killer way for Andrew to immediately showcase his conversation design, marketing, and technical prowess, as well as his personality and the thought process he implements for a chatbot design. Right off the bat, this chatbot lets us know that Andrew understands how to create a solid chatbot hook and how to provide the user with an easily navigable and informative conversation flow.

In his portfolio of projects, Andrew took the time to describe (with great detail!) his process for several conversation design projects. In these, he goes beyond showing how a perfect and finished chatbot works. He goes further by explaining other parts of a chatbot like the fallback and the flow map; both important conversation design assets wouldn’t otherwise surface if he just showed a happy path demo. Having access to his copy and information further showcases his thought process and offers further clues to his personality.

Alongside his professional projects, Andrew was also clever in including a page that would explain in detail the entire process of how he designed the “Ask The Bruno” chatbot. Showcasing both professional and personal projects provides the visitor or potential recruiter with a window into how he works when he has full creative freedom vs a client-based collaboration. It also makes it very clear that Andrew is excited enough about conversation design that he took the time to immerse himself in a cxd side project.

Instead of telling you what he can do, Andrew shows you what he has done. When you explore Andrew’s site, it becomes apparent that he has a great deal of knowledge in conversation design.

Trending Bot Articles:

1. Chatbot Trends Report 2021

2. 4 DO’s and 3 DON’Ts for Training a Chatbot NLP Model

3. Concierge Bot: Handle Multiple Chatbots from One Chat Screen

4. An expert system: Conversational AI Vs Chatbots

Suggestions:

Andrew’s Experience and Skills section on the about tab is simple and effective, but the average viewer might not see it! This bar should also be included on the portfolio page to showcase what Andrew can do.

Portfolio 2 — Raagini Chadha

Raagini’s landing page is straightforward and communicates upfront that her conversation design expertise comes from her mixed background in both analytical linguistics and experience design. Raagini shows you that she understands all aspects of conversation design, AI, and NLP, and she illustrates this with illustrative blurbs, in-depth project overviews, by detailing her background. And on her site, she includes an entire page dedicated to showing off her design framework; this is the relevant information that a client OR a hiring manager wants to see.

Raagini is also very open and thoughtful about her design process, calling out specific quotes from stakeholders and including documents that describe conversation flows and persona characteristics. Detailing the ins and outs of her conversation design team’s process so thoroughly demonstrates that she really gets all the moving parts of launching a product like this one. This information will likely catch the eye of prospective clients or recruiters.

Many designers wonder about the best way to show their “real client” work after signing NDA’s with their clients. Raagini does an excellent job of presenting client work without revealing the identity of the client, and she glides around this by introducing the client and the problem like this:

“When a Fortune Global 500 Information and Communication Technology company decided to leverage AI to transform their business in 2018, a key frontier of their digital transformation journey was to introduce an Intelligent Virtual Assistant. In 2019, I became part of an ambitious project to deploy a customer-facing cognitive assistant on their website, to deliver personalized customer experiences at scale. To comply with my confidentiality agreement, I have obfuscated classified information in this case study. The designs below are a reinterpretation of the original.”

When explaining the details of a project, Raagini also gives insight into the expectations communicated to the client by her team. When the client wanted them to demonstrate value FAST, the team elected to move forward with two use cases instead of the entire list of 40. It’s often easy to say, “yes, we can do everything,” but showing that you can still make an impact when the plan and value are thought out and delivered, is more effective than falling short when you try to take on too much.

Suggestion:

From the home page, it’s not super clear that the working example is behind the “Conversation Experience Design” Learn More button. Raagini could make this work easy to find by including it on the top navigation bar or editing the copy of that section to clarify that an example is inside.

Portfolio 3 — Jen Meservey

The visitor that navigates to Jen’s online portfolio will instantly realize that she is detail-oriented, organized, and passionate about her career. Jen’s inspiration, “I fight for the users”, provides the visitor with an insight into her design style. The portfolio is full of information, yet remains fun and easy to navigate. Her site displays how creative she is, and after reading it, you have a good sense of her personality, which is a big pro!

When you access Jen’s portfolio section, you will notice that she divided it into three sections. Separating topics is good practice for anyone out there with several areas of expertise or various relevant work they want to showcase. Having a portfolio that explains your mastery in more than one craft can be confusing to possible clients, hiring managers, or other people viewing your work. With that said, if you guide the viewer down each path and show them the depth of your work in each area, they will be able to build a mental model of who you are. They’ll have proof of what you’re able to do, instead of wondering, “this person claims that they can do it all…but can they do anything well?”

In the “chatbot” section of her portfolio, Jen displays five projects that are all slightly different. Showcasing variety is a great way to earn the attention of prospective clients or job recruiters. For example, in her case, we can gather that she can use multiple design tools like Botmock or Manychat. In addition to that, Jen also provides insight into her design process by showing the script, persona, the full prototype, or a link to the live version of the design. In some of them, she links directly to the PDF she used for the project. Giving access to all of this information is a perfect way to demonstrate that you walk the walk, you don’t just talk the talk.

Jen has several certifications in conversation design, including one from Hillary Black’s online course Chatbot Writing & Design (developed with UX Writers Collective and Botmock), which helped to build out her portfolio and position her as a designer who knows the process beginning to end. ChiChi is the chatbot she created in the course!

Suggestions:

Since “Jenbot” is a bot about Jen and her conversation design work, it would be great to have this bot embedded on her portfolio page! You can easily embed a Messenger bot widget on a webpage using a plugin. This is also a great way to see who is viewing your website.

Jen could also create a more developed narrative for each chatbot project. Right now, the visitor has access to the different artifacts (flowcharts, scripts, video demos, etc) that she used for the project, and it would be great if she could also provide a link that would explain in further detail the design process of these projects.

Portfolio 4 — Elaine Anzaldo

Elaine’s landing page and portfolio are a stroke of genius. It is simple and to the point, which is the point! In less than ten words, she shows you that she knows about linguistics, conversation design, and how the two intersect.

On her landing page, Elaine provides the viewer with a short “About Me” that quickly explains the journey of how she found her fiend for conversation design. Reading about how Elaine found her “why” speaks to her enthusiasm for chatbots.

After her short bio, the viewer can scroll down to “Featured Projects”. Inside the “view case study” for the projects, she spells out the entire thought process of the design, she reflects on why decisions were made, and perhaps, why they were changed. By providing this insight, she informs the viewer or potential recruiter about her smart design thinking.

You then see that her first project Water Log Voice Experience she created during a Designathon that Botmock hosted. (Participating in workshops, hackathons, and designations is a fantastic way to get your hands dirty and show possible employers that even if you haven’t held an official role in conversation design, you can show your work, and you have been proactive about gaining experience in this field!) On the page for this project, the viewer can scroll around, look at the different flows she isolated, and test the bot’s prototype. For this project, Elaine mentioned that thanks to testing, they realized that an element in their bot was not as easy to design as they initially thought, and since it would not result in the best user experience, they decided to go another way with the design. Including this introspection is very useful to all viewers of her work, including hiring managers!

Suggestions

It would be great to see a key quote or embed of the video that Elaine references as her “why,” so that the viewer can put themselves in the same mindset while they browse her site.

A portion of this post originally appeared on the Botmock Blog. Special thanks to Brielle, Andrew, Raagini, Jen and Elaine for making this possible!

I’m Hillary, the Head of Marketing & Conversation Design at Mav and Founder of ConversationDesignerJobs.com

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How to Build a Great Conversation Design Portfolio was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.