Voice technology has been around us for quite a long time, yet its biggest developments in usability have been made only in recent years. This has expanded the voice technology applications, therefore reaching more consumers.
However, these steps of development are often considered only as the tip of the iceberg, compared to what the potential of voice technology really is.
Voice recognition technology puts computers in direct communication with humans, which creates a new relationship between us and digital devices. It helps us talk to our devices, which makes them more intelligent and responsive.
We are having computers think like humans and interact with us in the same way that we interact with humans. It’s a different way of interacting with technology, in integration with voice assistants like Google Assistant, Siri, and Alexa.
Smart speakers have also amplified the technological disruption, as we’ve seen how they can make our lives easier.
Smartphones, smart speakers, and other IoT devices are no longer just electronic boxes. Now they’re becoming full-fledged companions that enrich our lives in a multitude of ways.
This development is both exciting and empowering.
Voice technology uses we can access already
Here are some of the most common voice technology use cases we can identify all around us and that are available for use.
Voice-enabled Smart Home devices
One of the most common examples of voice technology applications is Smart Home devices.
We are starting to see them gain more and more terrain as more people start to adopt voice technology in their life.
From thermostats, fridges, ovens, and microwaves to vacuum cleaners, doorbells, and smart lamps. People are starting to use them considering the simpleness they require in use and the convenience they offer since you can control them hands-free just by using voice commands.
A fine example, in this case, are the smart devices labeled as Alexa-enabled smart devices with Alexa Built-in tag. These smart devices or appliances, you can connect with Alexa, and then use it to control them. But, these are not built by Amazon like Echo, Echo Dot, or Show.
Another trend expanding a lot lately is the one of using voice assistant technology incorporated into a business software for the result of a voice assistant for its employees.
One of the examples we can mention is Alexa for Business, which allows businesses to create a voice-enabled assistant that can help with communication and organization processes within the company.
In-car voice assistants
Having your car equipped with a really capable voice assistant has become a very common thing lately. This is because more and more brands have started incorporating them in their car model’s digital system.
Manufacturers like Toyota, BMW, Ford, Mercedes-Benz, Fiat, and others too, are starting to see the use of inbuilt voice assistants as a way to increase sales while improving the customer’s experience. We can even find supercar models like Ferrari FF equipped with Apple’s CarPlay in-vehicle infotainment system built-in and Lamborghini HURACÁN EVO equipped with Alexa.
These in-car assistants allow the user to control through a voice command not only simple entertainment features. You can also use it for even more complicated actions like unlocking the car.
Voice technology uses in transcribing and dictation
Another interesting use of voice technology is for transcribing and dictation cases. You can use its voice recognition capabilities in taking interview notes, transcribing meetings, podcasts, and other types of conversations.
Also, it can be used for dictation where a good example is a built-in feature in Microsoft Word which allows you to dictate the content, and Microsoft’s voice recognition tech translates it into written words.
The use of voice tech in education
Interesting and innovative use of voice technology in Education. In recent years, many universities have shown high interest in incorporating voice technology as part of their education system and curriculum. This is a way to help students learn better and improve their performance.
Voice technologies like Amazon Alexa can help them have faster access to the information they need about university resources, curriculum information, and many other needs students may have.
This integration, already proved by many universities, is an effective way to improve students’ experience as one of our recent studies has shown.
Voice Technology Applications in Health
A very positive impact voice technology has had in healthcare. It has created better means to take care of elderly people. Such tech allows elderly people’s kids and caregivers to take better care of them, be more in touch with them or assist them with their treatment. It has also assisted patients during the pandemic and allowed doctors to maintain constant observation of their patients even when in distance.
However, as voice technology develops more, it is creating more ways to assist people regarding more different health cases.
Security and privacy through voice tech
Voice technology is evolving more year after year and becoming more accurate and sophisticated. This further development has created possibilities for voice technology use cases in security and privacy matters. Abilities like accurate voice recognition allow the integration of it in security systems for both in-house and office uses. Also, abilities like detecting the voice of a kid compared to the voice of a grown-up allow the parents to have better control of what their kids can access through smart speakers they have in their houses.
Voice technology and the growth of Voice Marketing
Last but not least important, what has caught the eyes of many businesses and marketing agencies lately, is the use of voice technologies. It is being used as a means for improved marketing campaigns.
The widespread use of voice-enabled devices and voice assistants have created a new channel to reach their desired audience and customers.
It allows for the creation of truly new and unique experiences for both the customer and the brand. This, along with the challenges it holds as we explain in one of our articles about voice marketing.
Other interesting voice tech applications
Voice Bots as an improved Customer Service
More companies have started to explore the possibilities of lowering the cost of customer care service while maintaining the same quality. This is where voice technology comes in as the fittest solution. Their customization and conversational capabilities make it the best choice. In integration with AI, it becomes even better at understanding the customer’s request and providing the most suitable answer.
Voice Commerce
As voice technology grows more attention and interest so does its use in eCommerce. Many platforms and brands have started integrating it, allowing their customers to buy through voice. We take as an example Amazon Alexa. With Alexa, many Skills allow you to make in-skill purchases and buy certain brands’ products.
Voice technology in Public Transportation
Taxi companies like Uber are already offering voice-activated ordering systems. However, a new Alexa feature lets consumers ask for information on buses and trains. This will give the digital assistant more information about bus and train stations, how to navigate them, and how to use public transit to commute.
What is the future of voice technology?
Said in simple words, the future of voice tech seems to be a bright one. A future with new voice technology applications expected to emerge.
As larger tech companies like Amazon and Google battle for consumer loyalty, the technology behind voice interfaces is evolving at a rapid pace. Companies are investing in innovative technologies and apps that respond to customers’ needs.
This gets driven in part by more direct competition. But, also by the fact that many consumers are switching from touch to voice-enabled services and products.
Even as voice technology is increasingly incorporated into our lives, it’s more than a novelty. As we approach the future of “no touch” user experience, there is no doubt that voice offers brands an abundance of opportunities. Opportunities to stay competitive in what is increasingly becoming a fully digital world.
Another emerging technology that is changing our lives is artificial intelligence (AI). This tech is making its way into our daily lives in a variety of ways. Such tech is being used a lot in IoT and other voice-activated devices, making voice technology more widely used than ever before. Experts predict that the number of voice assistants will increase significantly in the coming years. Probably it will reach almost every application in daily life.
SEO Agencies And Chatbots Integration Into Their Everyday Business Operations
Chatbots have come a long way from an overhyped industry that was initially thought of as a new world order in commerce to a calmer approach nowadays. Still, a huge number of businesses employ chatbots, and we will discuss in this article how they can be used in an SEO agency for better efficiency.
What is a chatbot?
A chatbot is an application/software which is connected to the chat channel you use, be it on-site chat or your chat channels on social media like Facebook Messenger. Then the chatbot reacts programmatically to the user input.
There is a huge number of different chatbots with different capabilities, and before starting to implement one you need to do some research on what they’re capable of and how that matches with what you plan to do with it.
What can chatbots do for an SEO agency?
Chatbots generally work in two ways:
They react to human language messages entered by users. Think of some rules like “answer “hi” if the user enters “hi” — however, this is a very simplistic example and such rules can be eternally more complex, involving AI/ML trying to decipher the user’s sentiment or intent.
They offer the user some choice to make and the follow-up with it. Think of a screen showing up in chat saying “hi, what would you like to learn about?” and three buttons like “SEO services”, “Pricing Plans”, “Website Audit”. And when the user clicks on a button of the choice, the chatbot continues with that flow offering more choices or asking clarifying questions.
Such flows can be very complex, nested, and mixed, depending on the logic you want to follow with customers’ queries/actions in a bot.
Another important aspect of chatbots is that they often have an escalation mechanism designed to reach a human agent when the user feels that the bot can’t help him. Or it can be done by the bot itself when it doesn’t “understand” the entered query by the user.
Hardly anything annoys a customer chat specialist more than having to type “hi”, “thank you for your request”, and other such things tens of times a day to different customers. Chatbots are a great resort for this type of routined responses and they can be set up to respond with different phrases of the same meaning, to avoid a “robotic” feeling.
Customer support
Offering customer support 24/7 is another great use for chatbots. Not every request can be sorted out via chatbot. But if we think about how many similar requests are handled every day by customer support, it becomes clear that a lot of them can be automated.
Two of the most common customer requests are regarding payment methods and how-to questions. These are easily programmable as rules for certain keywords being present and turned into automated responses.
If you run an SEO agency, you definitely have your own typical, often heard questions from the customers which can probably be also automatically replied to with relevant information, while your customer support staff focuses on more complex support tasks/requests.
You may not have a human operator ready 24/7, but when the user wants to escalate to talk to an operator, the chatbot can reply with timeframes when there are live operators available.
Probably any SEO agency uses a variety of techniques and magnets to nurture potential leads. These can be free website audits, case studies, PDF guides, webinars, free consultations, etc.
Chatbots can be used to help with this. If the customer interacts through a chat channel, the chatbot can clarify the needs, offer to send a link to an appropriate guide, and later invite to a webinar or consultation. Depending on the bot functionality, it may be even deeply integrated with your calendar like Calendly, so you’ll see the appointments are lining up right there.
Order processing
Many companies from pizza places to e-commerce shops turn to chatbots in helping customers make an order. While your SEO agency has a different flow than ordering a pizza, still a lot can be automated through a chatbot.
The customer wants a new invoice — here it is. The customer wants to upgrade a plan — surely. The customer wants to pay by card — no problem, they can do it right in the chatbot.
How to choose which chatbot to use?
There are many chatbots available. The best place to start is to identify what you want your chatbot to do, and in which channels.
If it’s your socials you want to automate a bit, the functionality can differ or be not available at all, as the technical capabilities and what is allowed for chatbots differs on social media. E.g. chatbot simply cannot follow-up on Facebook to users after 24 hours of the user’s last input, while on Twitter it is OK.
Here are some things to consider when choosing a chatbot for your website:
Supported channels in addition to on-site chat;
Multilingual interface — if you have customers from different countries;
Integration — if you want to get the customers and their dialogues into your CRM;
Automation — what sort of rules/autoreplies and such the chatbot can run.
When you understand the typical scenarios you want to pursue, you may start looking for chatbot solutions. For example, ManyChat is one of the famous chatbots for Facebook (and now — Instagram, as until the 2nd of June, 2021, any chatbot automation in Instagram was not available via API).
It is free by default, but many useful features and templates become available on paid tier. If you’re looking for an on-site embedded chat service with options to run email newsletters, there is a widely known communication platform HelpCrunch.
However, we strongly suggest that you make your own choice after carefully weighing your chatbot needs.
Track the performance after the chatbot implementation
All in all, the whole purpose of employing chatbots is to either increase conversions or increase customer support satisfaction, or both.
You can easily track your conversions via Google Analytics or your internal statistics, and most chatbots offer the option for users to rank their satisfaction with the chatbot experience. If you find it fairly low, probably, you need to rethink the chatbot functionality or scripts.
Also, you should track the average session length and bounce rate after implementing a chatbot. If the bounce rate has become higher with a chatbot, perhaps, it doesn’t work properly, or the popping-up chat annoys users.
Adding a chatbot to a site can negatively impact the user experience, which is extremely important to rank well in search engines, and the recent introduction of Core Web Vitals by Google is just another supporting proof for that. Your site should load extremely fast, not have any troubles with the layout and input delays. This is why after you set up a chatbot on your site, you need to run an audit via one of the professional tools like SE Ranking.
Chatbots are great tools to replace humans in repeating tasks. Be it saying “hi” in response to “hi” or running ever-repeating same conversations regarding your services, chatbots can run mundane communication tasks easily leaving human input needed only to really complex issues.
Try connecting them, and you’ll love how chatbots will make your sales funnel or customer support easier!