Google believes the answer is yes. According to The Information, the company is developing a platform to generate virtual celebrities and bots that users will create. Google believes that this solution will increase the demand for AI: people will not just ask chatbots questions but communicate like with real friends or idols.
This idea isn’t very new. We’ve already seen similar solutions from Meta and startup Character AI. Nevertheless, seeing an implementation from Google will be interesting. Although… given the company’s recent AI advancements, it’s getting a bit underwhelming.
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