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Chatbots are increasingly used on brand websites, as well as in communication apps. However, they can be implemented in your mobile app, bringing more value to your company and your customers.

What is the function of chatbots in mobile applications?

Will chatbots replace mobile apps?

Read on to learn more about this technological symbiosis.

What is a Chatbot AI?

Chatbots are systems that enable the automation of processes. In this case, communicative processes. Because they have Artificial Intelligence, they can learn and improve their efficiency based on the received commands.

Companies widely use them to optimize their Customer Support services.

They can also be used to automate processes within companies. An example is the automation of Human Resources. To know more about HR Chatbots, click here.

Artificial Intelligence

The artificial intelligence of chatbots comes from technologies such as Machine Learning and NLP (Natural Language Processing).

Machine Learning relates to what the system needs to learn by itself. That is, the necessary algorithms the machine needs to learn autonomously and automatically. On the other hand, NLP relates to human language. This discipline gives the system the ability to understand the language written and spoken by humans. With the introduction of this technology, the system can extract the correct information from the commands it receives. To know the importance of Linguistics for the good performance of a chatbot, click here.

In the course of this article, whenever we mention “chatbots,” we are referring to Artificial Intelligence systems.

What is a Mobile App?

If you have a smartphone, a tablet, or any other mobile device, you’re probably already in contact with apps.

A mobile app is a software program that you can download and access directly from your mobile device. By providing an app, you offer the same services to your customers as on your website. But with the advantage that they can access it anywhere.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

2. Why Chatbots could be the next big thing for SMEs

3. My Journey into Conversation Design

4. Practical NLP for language learning

Android and iOS

Mobile apps are available on two operating systems: Android and iOS. The first belongs to Google, and different brands of mobile devices use it. The second is only open to Apple devices, such as the iPhone.

Chatbots vs. Mobile Apps

As already mentioned, the chatbots came to help companies optimize their services and communications, both with their customers and internally.

These solutions integrate into your company’s website. As well as communication applications, such as WhatsApp or Facebook Messenger.

Chatbots are very effective options to increase your company’s service level since they’re in the most downloaded applications worldwide.

In the same way, it happens with mobile apps. So that customers don’t have to resort to search engines, offer them an app, which leads them directly to your product.

While chatbots need a channel to host themselves, apps are by themselves already channels, working independently.

Still, and although they work without additional systems, your company’s application would benefit greatly from integrating a chatbot.

How Does a Chatbot Complement a Mobile App?

1. Increase User Engagement

An app can be a great solution for customers who are more present on mobile devices.

However, it’s a one-way street. That is, the user goes to the app and looks for what he/she wants. If they have any questions, they have to resort to other channels to clarify them.

Still, this scenario would be much more satisfactory if an agent “followed” the paths that the customer takes. And, for example, suggest products or answers, even before the client has them.

The product recommendation coming from the chatbot is a strategy widely used in retail. But it can be easily taken to other sectors. Click here to know more.

2. Offers Immediate Customer Service

Linked to the previous point, by providing immediate service and support, chatbots allow the client not to leave the app. This is a crucial point because if the user leaves the application, he can be distracted by other issues.

Besides, if the chatbot doesn’t know how to answer the questions, it forwards the request to a human agent, who answers through Live Chat.

Live Chat is a Visor.ai tool that allows your team to intervene through the chatbot.

3. Power Promotional Campaigns or Alerts

An exciting role that chatbots can play is as messengers. In other words, in addition to collecting data from users, such as the products they’re looking for, they can send personalized campaigns to those same customers.

That is, with the Broadcasts tool, your company can send notifications and messages to your customers about specific events and advertisements.

When users go through specific paths on the chatbot, you can also set triggers in those paths. So, when the user goes through a product with a campaign associated, he/she receives it right away.

They’re a great way to make your products and services known without being inappropriate for your consumers. Learn more about these Visor.ai features in Broadcasts and Triggers: How to Sell with your Chatbot.

4. Increase the Number of Commercial Leads

Leads are business opportunities. They’re potential customers who have shown interest in a certain product or service.

Taking that interest into account, the chatbot can cultivate a relationship with the user and guide him to obtain the service or product.

5. Enables Direct Payment

Of course, a client can always go back on his decision and decide not to buy a product. However, if an instant payment method is available, it’s more difficult for them to go back on their decision.

A chatbot is an ideal option for this.

After choosing and subscribing to the product, the payment remains. That’s when, with some integrations in the system, the chatbot offers the option of direct payment. It’s not necessary to resort to other platforms because the bot presents everything.

Will the Chatbots End Mobile Apps?

The answer is simple: NO.

Chatbots won’t kill mobile apps, just like they didn’t end websites where they are integrated.

At most, they bring more traffic and engagement to those channels.

Use your company’s app as a contact channel, and you will see the level of satisfaction of your customers increase exponentially. Don’t waste more time and contact us now!

Don’t forget to give us your 👏 !

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Why You Really Need a Chatbot in Your Mobile App was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Voice chatbots are designated by almost all industries and business enterprises to handle multiple aspects of their undertaking such as customer service, product suggestions and ordering, business process improvement, scheduled meetings, etc. These chatbots are an innovative breakthrough in the telecom industry too, where catering unruffled service to customers is a predominant obligation. Moreover, In 2019, telecommunications stood second last in customer satisfaction rankings because the lack of consummated communication was one of the biggest challenges then. With the manual procedures, customers had to wait for long hours to route their complaints to the relevant department.

Nowadays the voice processing chatbots, powered by artificial intelligence and machine learning, make the experience much simpler for customers. Around 16,000 interactions are handled by one single bot which eventually improves the customer service in the telecom sector. These conversational chatbots assist the customers virtually by resolving their grievances in a more refined and personalised manner, and liberate them from the web of excruciating waiting games. The customers who are reluctant to interact on phone calls, the chatbots address their issues via messaging platforms.

Learn more : IVR Deflection vs Conversational IVR: How to Improve Customer Satisfaction

Why does the telecom industry need Chatbots?

The telecom industry as a whole is majorly influenced by the quality of customer service delivered by service agents. A telecom company needs to provide proficient customer services to develop customer loyalty for its brand. However, it is an accepted and acknowledged fact that responding to all the customer queries without delay is an immensely challenging task for the telecom companies. To dodge through the inexhaustible pile of tickets and queries, AI-based chatbots come to rescue. Chatbots are an important investment for the telecom operators to address such challenges and here’s why the industry needs them.

Provides services to thousands and even millions of customers: With an ocean of customer base, the telecom operators try their level best to narrow down customer churns. The industry gets loads of boiling complaints every day from the customers. It becomes very strenuous for the service providers to handle so many grievances instantaneously. The AI authorised chatbots are able to administer and resolve them systematically. Chatbots implement simple and individualised consultations for the customers and thus ameliorate their agitations.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

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4. Practical NLP for language learning

Receives several repeated requests and complaints: Chatbots have enhanced the scope of self-service for repetitive customer queries. With advanced AI technology, machine learning and natural language processing, the persistent telecom queries are settled swiftly resulting in a delightful customer experience. These chatbot services account for the profit of millions of dollars every year for telecom companies.

Needs to provide 24/7 customer service and is required to have enough human resources to support the service. Chatbots are capable of providing uninterrupted services, especially during situations of limited manpower. The chatbots perform their duties throughout the week irrespective of holidays or the weekends. These advantages facilitate smooth functioning of telecom companies by ensuring faster management of customer hassles. However, enough human resources are also required to speculate the unhindered potency of the AI chatbots and also act as their back up for receiving redirection for any unusual issues.

Deals with the customers who like self-service and have a higher chance of resonating with chatbots. According to the statistics of International Business Machine (IBM), 56% of telecom customers prefer the self-service option to select the best plan and 77% of the customers choose self-service for bill payments and recharging their accounts. This data implies that executing an efficiently functioning self-service option will lead to better resonation with the customers. There is no better alternative than chatbots for this agenda. Through chatbots, the customers can communicate their service requirements as per their convenience and, with options to interact via texts or over phone calls.

Provides room to expand sales and expansion strategies. Most often, customers disconnect the call received from telecom service providers. Using chatbots, companies can avoid these communicational disruptions and establish an uninterrupted communication platform . Keeping an account of customers’ past conversations and their preferences, helps chatbots to anticipate customer behaviour and augment appropriate strategies accordingly. If customers do not wish to respond to calls, then they can be reached out via other means. . The chatbots streamline these communication platforms to meet the expectation of each customer.

Provides a platform to establish uninterrupted conversations with customers and also provides them with an omnichannel experience with personalised services accordingly. Indulging customers into personalised interactions yield beneficial results in the telecom industry as there is a wide range of products and services that the customers might be interested in. Chatbot services are not limited to just resolving customer complaints. They also engage in offering profitable deals to their customers, assessing their subscriptions and reviewing their payment records and send reminder notifications to the customers in case of pending payments. Chatbots serve as good listeners to the customer complaints and understand their demands better and accordingly provide individualised information in a secured process.

Case study : How Starhub — Asia’s 3rd Largest Telco Elevated Customer Support with Haptik

How voice chatbots can add value to the telecom industry?

a) Improved customer experience. Customer interactions are evolving and emerging every day. Catering only through phone call service is neither adequate nor affordable. Making customers wait for a long time on call can be agonising and can have a negative impact on the company’s image. Conversational bots can sort out these problems by attaining to numerous problems at a time, thereby improving customer experiences. 24/7 customer assistance of the chatbots yield positive results by providing ease of access to information to the customers, reduces their waiting time, delivers quick response, offers individualised interaction and many more. The AI-based chatbots also use predictive computations based on the customer’s last few activities on the internet and comprehend the issues. By doing so, the bots are able to resolve the queries quickly and satisfy their customers.

b) Save up to 90% support cost. AI chatbots can be assigned with a lot more responsibilities ( by volume) than human employees. This can contribute to overall cost reduction that may be required while appointing and managing the Customer Relationship Management (CRM) workforce. The chatbots save the cost incurred on the CR executive, thereby cutting down the overall expenditures. Unlike manual workforce, AI chatbots are capable of serving customer requirements effectively without taking any break. Moreover, they can sharpen their resolution calibre through machine learning and account for minimal maintenance costs which is much lower than manpower cost. The AI chatbots are capable of handling multiple tasks parallely and do not require any change of shifts. The telecom companies, with such adoption, can reduce the huge customer service costs as the chatbots do not require huge amounts of investment. This cost efficiency advantage of chatbots also accords to transferring of profits to other departments and escalating customer retention

c) Solve technical issues. Sorting out the technical glitches of the customers is yet another major concern addressed by chatbots. AI-enabled chatbots or voice chatbots reduce human interference to a great extent and handle the repetitive yet complicated issues all by itself. Usually, the complaints pile up regarding poor connectivity of the internet which might occur due to numerous esoteric circumstances. Chatbots can be made competent to identify the root cause of these errors and resolve them quickly. However, if still, the problem persists the bots forward the complaint to the staff of the technical department.

d) Improve workforce productivity. Chatbots can increase the framework of workforce productivity through their ability to perform multi-tasking, resolving repetitive queries, sorting out time-consuming issues quickly and many more. Chatbots are mostly engaged to address the complex grievances of the customers. They are also assigned with other significant responsibilities such as training the existing employees of the telecom company to cater to complex queries, regulating back-office undertakings, etc.

e) Boost business opportunities with intelligent prompts. The fierce race among the telecom companies often results in customers switching from one service provider to another. Customer conversion and efficient interaction with them is therefore a significant policy to expand the business. Primary procedures for revenue generation are sales and collections. AI-enabled chatbots prove to be one-in-all devices when it comes to the handling of cross-selling, or up-selling. The bots verify whether a customer is likely to make payment at a time or not, efficiently attend to individual customers, develop context awareness, thereby refine the customer experiences and boost the inflow of profits.

f) Improve customer retention with The omnipresence of the telecom companies makes all other value-added services dependent on them. Along with internet service, the telecom services assemble suggestions of gaming, movies, web series, songs and others for the customers. The AI-based chatbots assess the customer’s search history and based on that information provide a series of relevant suggestions which include the type of games the customer might choose to play, the particular genre of movies or the kind of songs the customer would prefer to watch and listen to. These measures help to boost the number of loyal customers.

Here’s how we enabled customer support automation for the World’s 3rd largest Telecom

How AI chatbots or voice process chatbots are changing customer service in the telecom industry:

Today more than ever, given the high risk of customer agitation, telecom service cannot ignore customer experience. That is where an AI-powered chatbot or voice bot comes into the picture to help the severely overburdened contact agents. Today’s conversational AI chatbots have evolved to drive human-like conversations at scale, understand the context, and hence resolve calls faster, more affordably , with a better customer experience.

In the telecom industry, chatbots can revolutionise customer service without any human intervention by”-

• Reducing waiting time: Unlike human operators, chatbots being software is capable of efficient multi-tasking and can handle more than one customer grievance at a time. It can solve numerous problems simultaneously without making the customers wait for redirecting their call to any specific operator. Chatbots provide instant solutions to customer complaints, rendering them a better experience.
• Redirect customer requests to appropriate departments. Telecom companies can hire a number of chatbots to work as their front desk operators. Thus, they can be the primary respondents to the customer queries. The chatbots provide a detailed set of options to the customers for superior interpretation of their grievances and forward the complex issues to the appropriate departments based on their skillset and chat loads.
• Collect customer feedback. A feedback request processed by AI chatbots receives a better acknowledgement from customers as they can respond according to their convenience. They channelize their feedback procedures mainly to the existing customers to familiarise with their experiences.
• Facilitate smooth and transparent communication. The conversation bot gathers basic information about the customer’s complaint, which encloses details like whether the person is a new or existing customer/ whether they possess an individual or a corporate account/ their account number/ whether their issue is related to general information, finance, technical failure, etc. or other issues such as slow connection, overcharged or others. Based on these data the chatbot resolves the simpler issues and redirects the complicated ones to the operators.
• Overcome language barriers. With the help of machine learning the AI chatbots interpret the natural language and the tone of conversation in which customers feel comfortable to interact, thereby invigorating a smooth communication technique.
• Provide omnichannel service. Enabling customers to communicate through other channels such as Whatsapp, Facebook or messenger, along with phone calls boosts the interaction process.
• Boost conversations. Chatbots collect information from chat history or internet history to interpret the customer behaviour and provide relevant information, deals and offers to make the customer feel prioritised.
• Streamline bill payments. AI-powered bots forward automated messages of the bill payments to the customers through their preferred channels providing them with the options of ‘pay now’ or ‘pay later’ and the mode of payment. On further delay of payments, they give automated calls to the customers extending the same options. The chatbot oriented bill payments reduce the risks of accounting errors and plug the revenue leakage.

Check out our new handbook on Customer Service Chatbots:Swift, Seamless, AI-Powered Support

Things to consider while implementing chatbots to your telecom business:

• Software: Acquire a software platform that helps you in developing a chatbot either on itself or through integrations.
• Intelligence Level: Use machine learning and AI to develop a chatbot that does more than answering standardised questions.
• Organisational Support: Consider resources available in other internal departments like finance, operations, especially IT to support your chatbot.
• Chatbot scripts: Build better scripts and include some personality so that your chatbot stands out.
• Feedback: Seek customer feedback to make your chatbot interestingly interactive.

To ensure customer acquisition and retention it is important for the telecom service providers to embrace the latest technology and leverage it to improve their work efficiency. The AI-based chatbots can be an asset to your telecom company as it can escalate your business and assist you in facing market competition by giving an edge over other brands.

Want to develop an Intelligent Virtual Assistant solution for your brand?

GET IN TOUCH

Don’t forget to give us your 👏 !

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How Voice Chatbots Boost Customer Service In Telecom was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Gender Inequality in Chatbots & How to Create An Empowering Space for Female Chatbots

In honour of International Women’s Day, the team at Noodle Factory would like to shed light on female chatbots in the male-dominated technology and AI space

Within the last decade, we’ve witnessed the creation of many female characters as virtual assistants, including Amazon’s Alexa and Microsoft Cortana, as well as feminine voices like Google Assistant and Apple Siri.

According to Brookings, approximately 92.4% of America’s smartphone assistants market share which includes Siri, Alexa, Cortana, and Google Assistant, use female-sounding voices. Although the virtual assistants have since been updated to offer male-sounding voice options, they were launched with a female-sounding voice which has remained the norm.

Have you ever wondered why this is the case? A common argument is that AI chatbots play roles that are commonly filled by women. Unsurprisingly, this is due to the gender stereotypes seen in real-life and the fact that there are more male developers than female ones.

Live chat plays a crucial role in offering high-quality customer support. By instantly interacting with customers and quickly answering their questions, you can ensure that they have the best possible experience with your organization.

In fact, live chat also drives sales conversations. Studies have shown that live chat is responsible for over 30% of sales conversions.

Despite this, some businesses still hesitate to use a live chat solution in their sales process because they find live chat complicated. If you are one of these hesitant businesses, stay tuned to see what you’re missing out on and learn how to get started with ease.

In this post, we will discuss how live chat bridges the gap between traditional customer service and customer expectations while helping brands achieve more sales. Let’s begin.

Why Does Live Chat Mean More Business Value?

1. Customers Prefer Live Chat Because it is Fast & Offers a Human Touch

You may be surprised to know that more than 92% of customers prefer live chat to other communication channels like email or phone calls. Here’s why:

Live chat provides customers with quick, personalized assistance and gets rid of the only thing they hate the most — waiting for replies.

In fact, the easy-breezy and user-friendly experience of live chat is the reason why according to a study by American data & analytics firm JD Power:

• over 42% of people preferred live chat over any other mode of assistance during online shopping;
• customers seemed more satisfied when they used the chat function.

2. Customers Find Live Chat Satisfying and Helpful

According to the ATG Global Consumer Trend study, 90% of customers believe that live chat is very helpful to them during online shopping. It provides them with much-needed assistance when they are confused about products and their features. As a result, they can buy products much faster without any unnecessary hassle.

Live chat also improves customer satisfaction by quickly answering questions in a personalized manner. Hence, people are more inclined to buy products, and sales conversions improve.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

2. Why Chatbots could be the next big thing for SMEs

3. My Journey into Conversation Design

4. Practical NLP for language learning

3. Live Chat Leads to Quicker Decision Making

Most customers who use live chat on a company’s website are either about to buy a product or in the process of buying one.

Communicating with your customers is crucial at this stage. They have a lot of questions. Having these questions answered during a live chat can increase their chances of buying your products. As Neil Patel says, this simple act of answering customer questions can make the difference between a sale and a bounce.

Here are some interesting findings from SoftwareAdvice to help you understand how live chat can help customers make quick buying decisions:

• more than 56% of customers have used live chat at least once to seek answers to product-related questions;
• 49% of customers prefer live chat to other channels for queries related to online shopping;
• over 56% of customers between 18–34 years favor live chat instead of emails or phone calls. The results are almost half (27%) for people older than 34.

As you can see, live chat can improve the customer decision-making process and increase your likelihood of making sales.

4. Live Chat is Cost Efficient

Introducing a live chat feature to your website costs very little. Yet, the average revenue generated easily exceeds the revenue generated from email or phone-based marketing or support. Customers are most likely to buy from a live chat because they are treated well, and their queries are answered quickly.

Live Chat also saves the cost you might want to spend on hiring call center specialists. The beauty of live chat is that one person can chat with multiple customers at the same time. Imagine how many unnecessary costs it might save you.

5. Live Chat Enhances Conversion Rates and Boosts Sales

More than 60% of customers are likely to return to a website that offers live chat, according to a study by eMarketer. Even the buying frequency is high among customers who use live chat because they find it more informative and helpful than emails or phone calls.

Another major reason driving the popularity of live chats is that it also helps you establish a loyal customer base by forging strong relationships, in turn, bringing in more revenue.

What Do the Stats Say?

• According to Forrester, 50% of adults don’t complete a purchase if they can’t find quick answers to their questions during online shopping. This makes live chat a necessity.
• According to a poll by Anderson consulting, 62% of online customers would purchase more products if live chat and support are easily available.
• According to eDigital research, live chat has a 73% customer satisfaction rate — higher than any other channel.
• People who engage in live chats are 60% more likely to make a purchase, according to an Invesp survey. Even 38% of customers have reported that they purchased the product after they had a great session with a live chat agent.
• According to a study by American Marketing association, adding a live chat feature is likely to boost conversion rates by 20%.

So, you can see from these stats that live chat can be a valuable addition to your website. It can boost your conversion rates and open more sales opportunities.

How can You Use Live Chat to Enhance Your Sales Conversions?

1. Communicate Value in Your Chat

Actively interacting with customers is not the only way to enhance your sales conversions. You will also need to communicate value in your chat.

While interacting with customers is one way to increase your conversion rate using a live chat, you can also use the chat to increase conversions.

Here is an example:

Most live chats buttons are simple. Somewhat like this:

It is good from a beginner’s point of view. However, there is a lot that can be improved.

Now, look at this live chat button from the marketing automation platform 13chats.com:

You see the difference. Even if the chat is closed, we have a caption that is hard to ignore. Just a simple trick and your conversions will see significant improvements.

These little tactics can make a huge difference in sales conversions. Visitors can feel more welcomed and have a good impression of your business right from the beginning. The chances of them buying products or services from you also increase.

2. Properly Train Your Chat Support Team

Your chat support team is the backbone of your live chat system. If they are not adequately trained, chances are you will miss out on a lot of opportunities that live chats have to offer.

First, you need to understand how critical it is to have a good chat support team. Customers will not remember the chat software you use. Instead, they will remember their interaction with your chat representative. In simple words, great live chat representatives have the power to single-handedly boost sales conversions.

So, it is essential to adequately train your chat support staff. Your live chat representatives should be able to understand your customers’ problems, speak their language, and provide meaningful support. They should also be flexible enough to identify how customers speak and successfully adapt to the customer’s tone without any difficulty. All of these things are only possible with training and practice.

3. Build a Seamless Chat Protocol

It takes a lot to build a live chat system. Not only do you have to create a powerful chatbot, but you must also establish chatbot protocols and modify them as needed.

Here are a few steps for establishing a seamless chat protocol:

• create warm and friendly greetings;
• prepare templates but do not hesitate to modify them as needed;
• take proactive actions that lead to meaningful conversions.

Following these steps will ensure that you are prepared for any situation, have a clear goal in mind, and are ready for whatever it takes for a successful conversion. This is one thing that will make you stand out among your peers and establish you as a brand that prioritizes customer satisfaction over anything else.

Summing it up

While the popularity of live chat is on the rise, there are still some businesses that do not want to use it because they find it very complicated. However, the benefits live chat offers are something you will not find anywhere else. It can almost double your conversion rates and cut your costs by half. So, there is no reason why you should not use it.

Here is how to get started if you are making up your mind for using live chat in your sales process:

Find an ideal live chat solution that offers a wide range of customization options and customize it to suit your business needs. The next step is to implement the knowledge we shared above and then see the results for yourself.

Also, do not forget to share your experience with us in the comments. We are excited to hear from you.

Don’t forget to give us your 👏 !

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How Live Chat Increases Sales Conversions was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Have you reached a point where you don’t know how to increase your commercial leads? Do you need a practical, low-cost solution? Then you are in the right place. Find out how AI chatbots can help you meet your goals!

What is Lead Generation?

Lead generation is a term widely used in the marketing area. This concept refers to the brand’s advertising to gather people interested in their products or services and make them customers. According to an eMarketer study, the marketing tactic most used to generate leads is email marketing.

Other valuable strategies to reach potential customers are content marketing (blog), SEO (website optimization so that it appears in search engines), social networks, and events.

To generate leads consistently, it’s necessary to create and manage a funnel.

But what is a Lead Generation Funnel?

A lead generation funnel, also known as a lead funnel, is a strategy that follows this same shape. It aims to funnel your target audience, going through several phases until (hopefully!) the purchase.

The lead funnels stages are:

• TOFU — Top of the Funnel
• MOFU — Middle of the Funnel
• BOFU — Bottom of the Funnel

At the top of the funnel, it’s where you promote your brand. It’s the first step to count the potential customers.

In the second phase, in the middle of the funnel, potential customers start to communicate with you. It’s essential to create and maintain relationships with stakeholders.

In the third and last phase, you already have a founded relationship with those interested. There’s trust on potential clients’ part, and it’s only necessary a little push to complete the sale.

What is an AI Lead Generation Chatbot?

In short, a chatbot is a virtual agent that helps optimize communication processes between companies and individuals. It can be present in various digital contact channels such as the website, Facebook Messenger, WhatsApp, etc.

Chatbots can assist in internal corporate processes, such as Human Resources, or streamline other departments like your company’s Customer Service.

Go to Chatbots for Human Resources: Uses and Advantages to learn more.

Only Chatbots with Artificial Intelligence can understand and produce human language. This understanding is possible due to technologies such as Machine Learning and NLP, which correspond to natural language processing.

We emphasize this because there are chatbots that don’t have AI. In these cases, communication isn’t possible without decision trees. That is, users choose the option through buttons or keywords that best suit their needs.

And you ask: “How Can I Generate Leads with AI Chatbots?

Well, an AI chatbot can be a great way to generate leads.

By logic, the users in your chatbot are already your customers or are trying to know more about your products.

Therefore, once they are already in contact with you, you can, with the chatbot, collect the data of those users.

With that data, you can have access to a lot of information. For example, what age group they are in, what product they are looking for, etc.
From there, you can send specific campaigns to those same potential customers.

You can do these campaigns through Broadcasts and Triggers. To learn more, click here.

Following the mentioned theory, if the chatbot is in the TOFU phase of the funnel, the campaigns are the MOFU, and the customer’s adherence to its service is BOFU.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

2. Why Chatbots could be the next big thing for SMEs

3. My Journey into Conversation Design

4. Practical NLP for language learning

What are the Benefits of AI Chatbots as a Lead Generation Strategy?

As we have seen, AI chatbots are a great way to get in touch with your customers and prospects.

They are quick to answer and efficient in solving the questions asked. Still, there are many other benefits to using chatbots as a lead generation strategy.

Maintain Contact 24/7

Offer a form of contact that is always available.

Your potential customers do not have an appointment to talk to you. They may be interested at that time and, if they don’t get an answer, quit.

Data Collection and User Segmentation

With a chatbot, you can collect information from users, such as demographic data, age, interests, etc.

With this data, you can segment your potential customers and send them relevant campaigns in which the user recognizes that they are suitable for him/her.

There is nothing more boring than receiving a message that has nothing to do with us!

Automate Conversion Processes

An example of process automation is the sending of messages.

You don’t need to have a team assigned to that function. Define the groups, the messages you want to send, the date and time, and the bot automatically send the information under the conditions you determined.

The same happens for processes such as customer segmentation. To do this, define the group and the parameters of this group. After that, the message it’s automatically sent to all the individuals that meet the set requirements.

Cost Reduction

Cost reduction is one of the biggest headaches for companies.

How do we increase our services without having to increase the value of investments?

Well, a chatbot is THE answer to that question.

Besides being a way to expand its digital contact channels, it reaches a broader range of potential customers with a more digital profile.

Can you Make Money with AI Lead Generation Chatbots?

The answer is: of course! That’s the goal! To reach a larger audience and translate it into clients.

Not all the people you reach will indeed become consumers of your product. However, it will increase the acquisition rate.

The more people you reach, the more possibilities you have to make money.

It’s, without a doubt, an investment that in the long term brings results!

AI Chatbots with Live Chat for Lead Generation

In parallel, something handy that Visor.ai provides is the chance to have human agents associated with your chatbot.

Through Live Chat, your Customer Support team can:

• Answer the most complex questions that the bot could not solve;
• Contact directly with potential customers who are more reluctant to join your product.

Adopting this set of services — human and virtual — increases the level of service it offers.

It also increases the efficiency of response, improves the relationship with your customers and potential customers, and increases customer satisfaction.

The combination of Live Chat with a chatbot can bring many other advantages to your company. Know which ones here.

Now that you know how a chatbot can help you get more customers, what are you waiting to get one? Contact us directly and start making money!

Don’t forget to give us your 👏 !

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How to Increase Lead Generation with AI Chatbots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Thousand unique readings of Chatbot Report 2019: Global Trends and Analysis prompted us that such materials are in demand — and therefore we are pleased to submit an updated Chatbot Trends Report 2021.

For several years chatbots were typically used in customer service environments but are now being used in a variety of other roles within enterprises to improve customer experience and business efficiencies. Known by a variety of different names such as a

conversational AI bot, AI assistant, intelligent virtual assistant, virtual customer assistant, digital assistant, conversational agent, virtual agent, conversational interface and more, chatbots are growing in popularity. But just as chatbots have a variety of different names, they also have varying degrees of intelligence.

Which of our predictions did come true? COVID-19 became a catalyst for business transformation: 76% of businesses plan on long-term IT changes. Conversational AI Market According to a new update to the International Data Corporation (IDC) Worldwide Semiannual Cognitive Artificial Intelligence Systems Spending Guide, spending on cognitive and AI systems will reach $77.6 billion in 2022, more than three times the $24.0 billion forecast for 2018. The compound annual growth rate (CAGR) for the 2017–2022 forecast period will be 37.3%.

Software will be both the largest and fastest growing technology category throughout the forecast, representing around 40% of all cognitive/AI spending with a five-year CAGR of 43.1%. Two areas of focus for these investments are conversational AI applications (e.g., personal assistants and chatbots) and deep learning and machine learning applications (employed in a wide range of use cases). North America is expected to hold the largest market size in the global conversational AI software market, while Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. North America is expected to be the leading region in terms of adopting and developing conversational AI. Growing investments in AI and ML technologies, presence of maximum number of conversational AI vendors, and increasing government spending on AI-based technologies are expected to contribute to the market growth during the forecast period. (Markets and Markets)

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The chatbot market is expected to grow by USD 1.11 billion, progressing at a CAGR of almost 29% during the forecast period. According to the Technavio report, the market will not be majorly impacted due to the spread of the COVID-19 pandemic. Insider Intelligence estimates that up to 73% of healthcare admin tasks could be automated by AI, and the adoption of chatbots could save the healthcare, banking, and retail sectors $11 billion annually by 2023. According to Lauren Foye, by 2022, banks can automate up to 90% of their customer interaction using chatbots. A new study from Juniper Research has found that the operational cost savings from using chatbots in banking

will reach $7.3 billion globally by 2023, up from an estimated $209 million in 2019.

As more businesses and consumers use chatbots, the more demand will exist for better development of chatbots, thus making it easier for companies to implement them within their business.

The rising popularity of live chats as an effective method of customer engagement and the increasing adoption of chatbot technologies to provide enhanced customer service is opening several new opportunities for market vendors.

According to Markets and Markets, the global conversational AI market size is expected to grow from USD 4.2 billion in 2019 to USD 15.7 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 30.2%. Intelligent Virtual Assistants (IVA) and chatbots are the 2 segment types in the conversational AI market report.

The Chatbots segment will hold a larger market size during the forecast period. Research and Markets states that the Chatbots Market was worth USD 1.2 billion in 2018 and is projected to reach USD 7.5 billion by 2024 registering a CAGR of 34.75% over the period. The chatbots segment is estimated to hold a larger market size, owing to the increasing demand for AI-powered chatbots to analyze customer insights in real time.

PSFK says that 74% of consumers prefer chatbots when they’re looking for instant answers. With companies that use chatbots in retail seen as efficient (47%), innovative (40%) and helpful (36%).

Chatbot Adoption Growth Expected Across All Industries

The AI-based chatbots can be used by the enterprises to understand user behavior, purchasing habits, and preference over time and accordingly can answer queries.

The major factors fueling the market growth include the increasing demand for AI powered customer support services and omni-channel deployment, and reduced chatbot development costs.

Besides, organizations across various industry verticals are increasingly adopting AI to make more informed decisions. Many such factors will foster market growth over the forecast period.

The advantages of chatbots over other customer support options are one of the major factors propelling the market growth. Chatbots can be integrated into various channels such as websites, email, SMS, or messaging applications through which users interact. They collect consumer data from support interactions and databases and provide a personalized experience to the customer.

Also, they can recognize human emotions such as anger, confusion, fear, and joy. Many such advantages are increasing the adoption of chatbots among businesses, which is driving market growth. However, factors such as lack of awareness and standardization will hamper market growth.

Consumer retail spend over chatbots will reach $142 billion by 2024; rising from $2.8 billion in 2019. This represents average annual growth of 400 per cent over the next four years, according to a new report from Juniper Research.

The research identified the retail sector as a key beneficiary of advances in NLU (Natural Language Understanding) technologies. It forecast that NLU would be essential in providing a seamless retail experience for users and to establish chatbots as a reliable retail channel as it enables chatbots to efficiently process human inputs and produce more accurate automated responses to users.

The new research, Chatbots: Vendor Opportunities & Market Forecasts 2020–2024, forecasts that advances in NLU capabilities will drive the effectiveness of chatbots. It anticipates that over 50 per cent of retail chatbot interactions will be completed successfully by 2024, without the need for human intervention.

As a result, the research urges retailers to implement chatbots as part of a wider omnichannel retail strategy in order to maximize their presence on a number of key retail channels.

Additionally, the research found that 80 percent of global consumer spend over chatbots will be attributable to discrete chatbots by 2024. These are embedded directly into a retailer’s mobile app, rather than accessed via a browser or messaging application.

The research anticipates that control over development and the ability to retain company branding will drive discrete chatbots to become the most popular chatbot medium in retail.

The report also forecast 70 percent of the global number of chatbots accessed by 2024 would be attributable to Far East & China. Furthermore, over $80 billion will be spent via chatbots in China in 2024; accounting for over 55 per cent of global chatbot spend in that year.

The research, however, highlighted that this will still only be around 4 percent of total mobile and online spend on digital and physical goods in the region.

2019 only five percent of customer interactions with contact centers globally are powered by AI technologies, but Gartner estimates that by 2021 this will rise to nearly one in six. Fortunately, government agencies have access to a new generation of AI-enabled chatbots, capable of detecting caller intent and responding to the root causes of customer inquiries, considerably reducing call volumes.

According to an April 2019 survey from Forrester Consulting, 89 percent of customer service decision makers in North America believe chatbots and virtual agents are useful technologies for personalizing customer interactions. But problems arise when the capabilities that chatbot vendors promise to deliver just aren’t there or require too much involvement from internal IT teams.

During 2021, more than 50% of enterprises will spend more per annum on bots and chatbot creation than traditional mobile app development (Gartner).

Forrester says that a typical request for proposal (RFP) doesn’t work for conversational AI. In his opinion, it’s almost impossible to differentiate between the products on paper. Forrester recommends carrying out proof of concepts to evaluate conversational AI chatbot development tools. Data shows that chatbot usage and engagement is on the rise.

Today, only five percent of customer interactions with contact centers globally are powered by AI technologies, but Gartner estimates that by 2021 this will rise to nearly one in six. Fortunately, businesses have access to a new generation of AI-enabled chatbots, capable of detecting caller intent and responding to the root causes of customer inquiries, considerably reducing call volumes.

To secure the benefits of AI, businesses need to consider more than just the technological capabilities of the AI tool they want to deploy. They must ensure that technology enhancements go hand-in-hand with developing people and creating new organizational processes to support AI-powered services. Only then will they be able to improve the overall experience and reap the rewards of greater operational efficiency.

AI Chatbots 2021 and beyond

2022

• By 2022, 70% of white-collar workers will interact with conversational platforms daily (Gartner).
• $3.9 trillion projected AI-driven business value growth by 2022 (Gartner).

• $8 billion projected business cost savings from chatbots by 2022 (Juniper Research, 2017).
• 75% to 90% projected percentage of queries to be handled by bots by 2022 (According to CNBC, 2017).
• $0.70 projected chatbot cost savings per customer interaction (CNBC).

2023

• 5 billion hours projected time savings for businesses and consumers from chatbots by 2023 and $112 billion projected value of chatbot eCommerce transactions by 2023 (Juniper Research).
• The Chatbots Market was worth USD 946.55 million in 2017 and is projected to reach USD 5,638.64 million by 2023 registering a CAGR of 34.64% over the period 2018–2023 (Business Wire, 2019).
• The operational cost savings from using chatbots in banking will reach $7.3 billion globally by 2023, up from an estimated $209 million in 2019 (Juniper Research).
• AI, including chatbots, will have a highly disruptive impact on insurance claims management, leading to cost savings of almost $1.3 billion by 2023, across motor, life, property and health insurance, up from $300 million in 2019 (Juniper Research).

2024

• According to Markets and Markets, the global conversational AI market size is expected to grow from USD 4.2 billion in 2019 to USD 15.7 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 30.2% is forecast during the same during the forecast period (Markets and Markets).
• The Chatbots Market was worth USD 1274.428 million in 2018 and is projected to reach USD 7591.82 million by 2024 registering a CAGR of 34.75% over the period (2019–2024) (Research And Markets).
• By 2024, AI will become the new user interface by redefining user experiences where over 50% of user touches will be augmented by computer vision, speech, natural language and AR/VR (IDC).

2025

• Annual global AI software revenue is forecast to grow from $9.5 billion in 2018 to $118.6 billion by 2025 (Tractica).
• By 2025, customer service organizations that embed AI in their multichannel customer engagement platform will elevate operational efficiency by 25% (Gartner).

2026

• According to the current analysis of Reports and Data, the global Chatbot market was valued at USD 1.17 Billion in 2018 and is expected to reach USD 10.08 Billion by year 2026, at a CAGR of 30.9% (Globe News Wire).

It’s clear that chatbots are here to stay. As the market matures, only the intelligent and capable conversational AI chatbot platforms will remain. BRN.AI platform will transfer your Industry Expertise in AI Business for exponential scale.

Don’t forget to give us your 👏 !

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Chatbot Trends Report 2021 was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.