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If you are a data person by which I mean you use data or facilitate data to others for their use so that others can make “data-informed” decisions on an almost daily basis then you might have come across many scenarios where data is just overhead and sometimes using data even might be an overkill.

So imagine a situation where a person who is not aware of many aspects of data and how it can be utilised how much overwhelming it can be for them, right?

Business, product and engineering all, need to come together to get the right information from data, which means essentially tons of meetings, documentation and finally, the intuition-based decision is taken, which means why to use data in the first place.

Here are the top 6 excuses I have seen why not to use data — and simple solutions to get moving.

Excuse #1: “There is too much data”.

Solution: Start with the questions, ask for the directions.

The №1 reason I think people don’t like using data is that it can be too much to handle. The numbers are too vague and don’t make sense and whatever type of analysis we are doing be it comparative, correlation or impact is not usable. To avoid all this confusion always starts with what we are trying to solve, funnelize your data or branch it out as per your solution.

Always remember to take 2 steps back after taking 1 step inside.

Excuse #2: “I don’t know the correct way to handle my data”.

Solution: There is no such thing as the correct way, it’s a creative field driven by your competencies.

Depending on the organisation, product, teams, data volume and their use of data in their work as well as the type of problems we are trying to solve data handling can differ. The only solution is to increase our competencies and delve deep into product and data. Don’t get stuck into analysis paralysis.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

Excuse #3: “There is no data which I can actually use.”

Solution: Upgrade data tracking.

Things can get pretty dark, pretty quick while working with data as there was a lot of data to start with but after a bit of observing,slicing and dicing relevant data is very less, required data points are not getting tracked or the sample is too small to draw an inference from. There is no quick fix to this problem and the only solution is to have a collaboration from data, product and engineering teams to upgrade your data tracking.

Excuse #4: “It takes too much time to do the analysis”.

Solution: Define the problem, create frameworks.

This is actually a problem of the outcome-based mindset of stakeholders rather than having process-based. Instead of changing the mindset, we can divide our analysis as per usages like on a daily basis, weekly or monthly basis and create our automation paths accordingly around that for faster responses.

I personally have created comparative, impact and correlation analysis frameworks which comes in very handy after I have defined the problem and created modules as per my inputs to the framework.

Excuse #5: “I don’t have time for this, I know my product and consumers.”

Solution: What you need is an expert.

This is where most of the upper-level management lies, they know everything about their users since they are with them since the first day. But I would like to highlight while starting your product journey intuition is the right way to go, but while scaling intuition does not work and the only logical step is to use data to analyse the users and their behaviour to focus on the right thing moving forward.

Don’t forget to give us your 👏 !

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5 Reasons not to use Data (and why Most are BS) was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Create a Chatbot from Scratch in 2021 (The Ultimate Guide) — EmpathyBots

So, you want to create a chatbot?

Well, you definitely should!

Because your customers want it and it is backed by data.

According to Salesforce’s “State of Service” report, 76% of service professionals said that customers have increased their use of self-service resources during the pandemic.

And, 83% of customers expect someone to interact with them immediately after they contact a company.

Then, What are you waiting for? Let’s get started!

But before moving ahead I highly suggest you to read this complete guide on What Exactly is a Chatbot? And Why is it Important?

To get a detailed understanding of the subject including, types of a chatbot, how does it work, its importance, use cases, and examples.

It is a prerequisite for this guide!

Ok, let’s start!

If you want to create anything from a tiny piece of art to a complex software product, there are 3 basic steps you need to follow that is,

1. Plan
2. Implement
3. And, Optimize.

And, the same concept goes for creating a chatbot as well.

So, let’s look at the things you should consider and plan before creating a powerful chatbot, in the next section!

How to Plan a Chatbot?

There are 4 most important things you need to plan before actually starting to create a chatbot.

1. The Goal of a Chatbot

Why do you want to create a chatbot?

What will it do?

The answer to these questions is your goal.

It can be from answering FAQs, collecting emails, qualifying leads to recommend products, booking tickets, sending coupon codes, and so on and so forth.

Understanding your goal is very important because it will guide you to create conversations that meet your end goals.

And also, it will give you a clear idea of why chatbot is being built.

2. Type of a Chatbot

As you know there are 2 types of chatbot (if you have read the above-suggested guide).

1. Rule-based Chatbot
2. And, AI-based Chatbot

To give you a brief idea,

The Rule-based chatbot is built with automated pre-set rules and the AI-based chatbot is built with advanced NLP and ML.

You have to select one of these types and be consistent with that.

Pro Tip: If you are a beginner, then go with a Rule-based Chatbot, because an AI-based chatbot needs data to train it. And, also a Rule-based one is the most used chatbot nowadays because it has a very low chance of conversation breakdown.

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

3. Deploying Channel

Where will you deploy your chatbot?

You need to decide the platform where you want it to be available.

It can be your Website, App, Facebook Messenger, Instagram, WhatsApp, Ecommerce Store, or anything else.

You can go for a multi-channel approach as well, it is up to you.

Pro Tip: Deploy on a platform where your customers and prospects are available.

4. Tech Stack

Ok! Now it’s time to choose the tech stack that you need to create a powerful chatbot.

Note: I only recommend the tools that I’ve personally used, trust, or at least know about.

First, you need a flow design tool where you can design the entire conversational flow. You can use the tool called Draw.io to do this.

Then, you need a development platform where you build your chatbot. It can be a no-code platform or a code-based framework.

You can use the no-code platforms that I personally used like, Chatfuel or ManyChat.

Or, coding-based frameworks like Dialogflow (I used this), Wit.ai, and IBM Watson.

Then, at last, you should have a graphic designing tool in your stack to use graphic elements in your chatbot like, GIFs, Images, and many more.

You can use a simple drag-and-drop tool like Canva to do this.

Ok! Now you understand how to plan for creating a chatbot. Now we’ll see how to actually implement it in the next section.

How to Implement a Chatbot?

There are 6 steps you need to take to create a chatbot.

1. Design a Conversational Flow

The first step in creating a chatbot is to design a conversational flow.

Conversational flow is different from the conversational script.

It is nothing but a flowchart that may contain a value or condition, and based on these conditions progression of responses happens in the chatbot.

You can also say it is a mindmap of your chatbot.

For example, this is a conversational flow of EmpathyBot,

You can see that how responses had been designed according to conditions and user selection.

BTW, this is a Rule-based chatbot designed to collect leads and help people learn about chatbots and marketing automation.

2. Write a Conversational Script

The second step is to write a conversational script.

The conversational script is nothing but the words, sentences, images, GIFs, and many more things you use to give direction to the conversation.

This script can include topics to start a conversation, answer questions, lead conversations, and end the conversation.

You can use anything like Word Document, Notepad, or even a Notebook (which I used) to write the script.

For example, this is a conversational script of EmpathyBot,

Pro Tip: Try to write the script in a conversational manner like I did above and read it aloud again and again so that you can improve it.

3. Build a Chatbot

The third step is to actually build a chatbot.

As I said earlier, there are two types of chatbot.

If you want to build a Rule-based Chatbot, then I suggest you to use no-code development platforms like Chatfuel or ManyChat.

It is very easy to build a chatbot with these platforms as they offer a very intuitive flow builder to do so.

And, if you want to build an AI-based Chatbot, then you should go with development frameworks like Dialogflow.

In this, you have to train their NLP engine with data to give appropriate responses to the users.

Now, this doesn’t mean you can’t build an AI-based chatbot with the development platforms, but using frameworks can give you more control and features to do so.

4. Test & Optimize

After building a chatbot, it’s time to test and optimize it.

Now, some platforms can give you the in-built testing feature, and on some, you have to deploy your bot first and then test it.

The two important points you should test in the chatbot is,

1. Does it meet the end goal?
2. And, User Experience, because ultimately all the efforts you’re putting in is to improve their experience.

Then, the next thing is to improve and optimize your bot for a better experience and more conversions.

5. Deploy

And, finally, Deploy your chatbot!

The process of deployment depends on the platform you are deploying on.

Like, if you want to deploy it on Facebook Messenger or Instagram, then it hardly takes 2–3 clicks to do that.

But, if you want to deploy it on your website or online store, then you need a plugin or manually add the code into the header section of your website.

6. Maintain

It’s not just about building and deploying a chatbot, the real process starts after this, that is to maintain a chatbot.

You have to observe & analyze the user’s response and keep your strategy up-to-date.

And, according to that new strategy, you have to add new necessary features to it as well.

Conclusion

To conclude this article, I would say, “Chatbots are the future, and that future is NOW!”

With the availability of so many code, little-code, and no-code chatbot development platforms, it has become extremely easy to build a bot.

So, you should take benefit of this massive opportunity and integrate this awesome self-service tool with your business.

Don’t forget to give us your 👏 !

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How to Create a Chatbot from Scratch in 2021 (The Ultimate Guide) — EmpathyBots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Last week, we talked about what Zoom fatigue is, what causes it, and why it’s bad, especially for students in higher education and university.

This week, we’ll be going in depth and providing actionable steps you can take to increase student engagement and help your students overcome Zoom fatigue.

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