Author: Franz Malten Buemann

One particular day in August 2018, Facebook announced that it would introduce WhatsApp Business API. And that was the last time that WhatsApp was just…WhatsApp- the go-to messaging tool to connect with friends and family. With the introduction of WhatsApp Business API, WhatsApp became more than that. It became a powerful marketing tool to reach customers. And when you have a ready platform, why not leverage it to its best use possible?

Why WhatsApp?

It’s no news that WhatsApp is massively popular with 1.5 billion active users globally. This means that WhatsApp messaging is an opportunity to revolutionize global communications. You may argue that you already have existing communication channels through which you connect with your customers. Probably your company website or Facebook Messenger. But let’s look at the numbers here. According to statistics, WhatsApp has 300 million more users than Facebook Messenger.

Except for 25 countries, WhatsApp is a messaging app leader globally. So if you have a large customer base in countries like India, Brazil, or Indonesia, you cannot ignore this messaging tool. WhatsApp definitely has the upper hand when you talk about instant messaging because your millennial prospects are already probably using it, and targeting them is easy and fast. All you need to do is seize your opportunity by having an engaging conversation with them using automated conversational tools like the WhatsApp bot.

Conversational AI in WhatsApp

Instant messaging in business is all the rage since 69% of consumers prefer texting to communicate with companies. Automated chatbot tools are proliferating in the market because of their ability to provide quick responses. You take this tool and blend it with the most used messaging app globally; you get WhatsApp chatbots. Check out some of fascinating statistics (Source: Freshworks) for WhatsApp Chatbots:

• 80% of the businesses using WhatsApp chatbots have the opinion that they help their businesses grow.
• More than 50 million businesses are already using WhatsApp Chatbots to connect with their customers.
• WhatsApp became the key channel in 2020 for scaling digital presence during the pandemic.

So next time, if you’re planning a webinar or making an announcement, you know how you can communicate with a massive number of people at once. Similarly, check out all the marketing goals that you can achieve with WhatsApp.

Advertising & Marketing

Let’s consider an example: A Marketing agency is campaigning for an exhibition for a client. You get an email invite and a WhatsApp message. What do you think you’ll check and open first? Emails just have an open rate of 15–20%, whereas WhatsApp messages see an open rate of 98%! The possibility of getting a response from WhatsApp is highest as compared to any other medium.

The key feature to note here is the automation. Yes, you can send WhatsApp messages yourself to your prospects, but can you send them to thousands of prospects at the same time and generate numerous leads? This is where WhatsApp bots play a crucial role. eCommerce companies are sending offers & discounts, and healthcare chatbots provide symptom analysis, all without the need for human involvement. WhatsApp Business account also gives your brand a verification with a green tick.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

2. Why Chatbots could be the next big thing for SMEs

3. My Journey into Conversation Design

4. Practical NLP for language learning

Customer Support

I cannot speak about chatbots and not mention customer support. Through WhatsApp, chatbots take customer support a notch higher because they address customer issues on customers’ preferred medium of communication. Your chatbot on your website is available 24–7 too, but with the WhatsApp bot, your customer doesn’t even have to take the effort of going to your website.

For small and medium enterprises, WhatsApp bots can help with a lot of cost-cutting in hiring a customer service workforce and answering repetitive queries. With prompt replies and round-the-clock support, a WhatsApp bot can help you provide a wholesome customer experience.

Online Bookings

Keeping in mind the changing preferences and habits of customers, companies are now involving WhatsApp as a part of their booking processes. Hospitals are booking doctor appointments on WhatsApp, real estate chatbots are scheduling site visits, and online booking channels are booking for movie tickets, sports events, and plays, etc.

Order Tracking

Pick any big eCommerce company today. Just the sheer numbers of orders they deal on an everyday basis are enormous. They are using the WhatsApp bot for order tracking for both supply chain purposes and offering this service to their customers when they place orders. In countries where WhatsApp is the ultimate tool for messaging, it becomes easier to keep in touch with the logistics team and customers alike.

Case Study: How a Real Estate Developer drove sales with WhatsApp Bot

Praneeth is a leading real estate developer in Hyderabad, India. The company was incorporated in 2007 and since then has developed multiple residential projects in and around Hyderabad. Based in India, the group has leveraged WhatsApp to the fullest since, with almost 459 million active users in December 2020, India has one of the highest numbers of WhatsApp users globally. In India, 15 million companies are currently using WhatsApp business.

In the real estate industry, bots are a proven medium to get more leads. Praneeth Group has substantial traffic on their website, and they needed a tool to generate leads from their website visitors. They integrated a WhatsApp chat on their website to initiate a conversation. They knew their target market was on this instant messaging platform, and connecting with them through WhatsApp would give some results. Their objective for using the WhatsApp bot was straightforward: they wanted to assist customers in providing information in an interactive way about their upcoming and current projects and eventually generate leads and schedule site visits. To do so, they approached WotNot to integrate a WhatsApp bot.

After purchasing the WhatsApp Business API, they built a lead generation WhatsApp bot on WotNot’s no code chatbot builder. Their team designed a conversational flow where they start by giving a company introduction and asks the prospects what kind of home they’re looking for.

They added property images, area information, location, flat sizes, and other details in the bot. They also used emoticons to make the conversation more humane. They finally incorporated the bot on their website and provided a number on their site through which the customer can directly reach out to them on the phone.

Results

With the use of the WhatsApp bot, they had more than 450 conversations monthly, and out of these, 24 users scheduled a site visit to the property. Most of the conversations were happening over the course of the weekend. Since the conversations were automated, even during weekends, the bot could generate leads and schedule site visits without any sales team involvement.

The conversations also helped the group understand which properties were popular. They identified that 73% of their users looked to view the apartment property based on their conversations.

Praneeth group could also identify the number of new users and returning users on the bot using the analytics dashboard on WotNot. They could streamline their conversations and segment the users based on their conversational outcomes. Overall this strategy was successful because they knew that their customers were looking for information on WhatsApp. They gave it to them without the need for a live chat or overloading employees with additional responsibilities.

You can do it too!

Now that you know the benefits, why not try it out? You don’t have to be a technical expert to replicate such a success. All you need is guidance on building the bot, knowing what questions to ask, and developing the script. WotNot can assist you with every step.

Building a WhatsApp bot is relatively easy because of WotNot’s no-code chatbot building platform. Additionally, you can also access templates for different use case scenarios to develop the scripts.

To understand in detail, check out our article on “The Ultimate Guide to Building a no-code WhatsApp bot in 2021”.

Don’t forget to give us your 👏 !

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How businesses are successfully using WhatsApp Chatbots? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Voice interaction started before we started to communicate in the form of writing.

Humans started existing and much longer than the voice was and is still the prime mode of communication.

Voice interaction is the easiest, natural, and spontaneous way for everyone to convey our instructions rather than typing.

“An avg person can type 40 words/minute, but at the same time, he can speak approximately 125 words.”

A few decades back, the interaction between machines and humans (Voice Assistants like Amazon Echo, Siri, Google Assistant, Google Home, and Amazon Alexa) was a fiction thing that we watched and dreamt of.

But today, reality is more realistic and fantastic than fiction.

It is all because of advancements in voice recognition technology, and it is rising faster with each passing day.

Voice search technology is the next digital trend in the market, and in some cases, it has already started to replace touch screens.

Voice-controlled technology is gaining acceptance as it proffers various benefits:

• Saves time
• Easy to use
• Convenient
• Multi-tasking

And even individuals also wired to respond more efficiently to voice-powered automation.

At present, people are responding to voice technologies as they react to rational human beings or individuals.

According to Google research, 41% of individuals who have a voice-activated speaker say it feels like talking to a friend or another individual.

Voice technology has grown significantly in the last two to three years with the use of the latest technologies like voice recognition AI, natural language understanding, machine learning, deep learning, natural language processing, and Conversational AI.

With the exciting advancements in this space, more individuals are using voice at Smart Homes, on their wristwatches via smartphone.

As the ecosystem around voice-enabled technology grown-up, consumers started to depend more on voice.

Nothing is preventing this technology from reaching virtually to individuals.

The usage of voice recognition artificial intelligence technology has its place at the wheel of business.

The tech helps in assisting the workers who need to manage productivity, customer service, and customers’ digital experience.

The usage of voice recognition AI software is growing. Very soon, voice-powered automation will be part of our daily workplace by offering a high shore up and resources, which were formerly unavailable.

In this short blog, we let you know how voice-powered automation will be used in the workplace.

Without wasting any time, let’s move on to our core point.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

2. Why Chatbots could be the next big thing for SMEs

3. My Journey into Conversation Design

4. Practical NLP for language learning

Voice-powered automation at the workplace.

You can observe how businesses are using AI-based voice recognition technology for streamlining basic office processes such as setting up meetings, reminders, and making calls to the clients.

The recent developments in the voice tech industry have shown evidence of developing virtual assistants for industry-specific applications.

Reduced cost in healthcare

A healthcare enterprise will develop a massive amount of data every day.

It’s a tough task for the staff to retrieve required information from those hundreds or thousands of records by using different search commands.

It will automatically affect the productivity, efficiency, and cost of the hospital workplace.

With the help of automated voice technology, healthcare enterprises can increase workplace productivity and save much-needed costs.

The voice automated technology has also maximized the security of the e-records.

Automating meetings

In the corporate world, the biggest hassle faced by national and global enterprises is starting a meeting in shared meeting spaces.

This biggest hassle in the workplace can be removed by integrating voice-powered automation tools like voice assistants in the enterprise.

These voice assistants can easily schedule and efficiently use Meeting Rooms by which they free up employees to focus on essential tasks rather than concentrating on impromptu meetings.

The voice assistants can easily manage everything from scratch from conference call setups to meeting room availability, booking, and streamlining the entire process for every employee.

Order management

With the advancements in technology, many industries have moved their order placement online.

We all know it is a broad category, and it includes booking an order, finding status, return, and delivery reminders.

All these time-consuming tasks can easily be handled by integrating Conversational AI voice automation into the inventory management system.

Voice automation can easily manage multi-turn conversations and uses AI for advanced speech recognition to incarcerate inimitable product names & Complex alphanumeric order numbers.

Most of the enterprises are using voice automation for reordering calls (Inbound & Outbound).

Boosting productivity

Enterprises are striving hard to increase workplace productivity, and they are giving a try for every technology that can help increase workplace productivity.

As discussed in the previous blogs, many employees’ time is eaten out by tedious, monotonous, and repetitive tasks.

With the help of Conversational voice-powered automation, enterprises can enhance workplace productivity by automating day-to-day tasks, thus helping employees focus on high-priority projects.

Faster & smarter IT operations

Till now, IT enterprises are using advanced technologies like Conversational AI and NLP to power virtual neural network assistants.

The advancements help the employees solve a query without shifting manually to a series of data in various locations.

By adding voice automation to the existing technology is the next big thing, which will make IT operations faster and smarter to provide the best possible user experience for the employee at the workplace.

Enhance internal workplace education

The voice automation technology previously used between customer and company relations, and now enterprises are using the same technique in the workplace to connect employees to internal resources.

It will help the developers or employees access private information and knowing information about workplace policies.

With the help of this voice automation technology, the companies can easily access & analyze employees’ behaviors in the workplace based on the fact they can also train them.

Future of voice-powered automation

Voice technologies will change how customers are served & how the business operates.

The enterprises needed to be attentive and make them ready for voice automation technology by taking into consideration how customers are using voice automation and digital assistants.

In the workplace, voice automation will give enterprises the power to collaborate, communicate, and create things like never before with the help of cloud-based technologies.

Below stats will give you a clear view of the voice technology future.

Conclusion

Voice-powered automation has a long way to go as we are in the initial period.

I think it is the right time & opportunity for enterprises to think about voice technology.

Enterprises need to embrace the changes that are happening in voice technology to avail themselves of its most enormous benefits today and in the coming future.

The bottom line is, if you would like to win the battle with your competitors, you need to integrate voice automation into your business or workplace.

Are you planning to integrate voice automation into your enterprise and looking out for the right partner?

Reach out to us.

We are going to help your enterprise in transforming voice journeys.

Don’t forget to give us your 👏 !

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Voice Powered Automation At Your Workplace was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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The bot forms with the highest complexity will be the most difficult to satisfy because they will have a user interface, which is undoubtedly the most difficult to satisfy all types of customers. These chatbot types might not be easy enough to access but they surely give results.

However, there are three chatbot types in this bot types division. Take a look at what they are all about;

Button-based Chatbots:

It is currently the most simple form of a chatbot, closely resembling the category of scripted bots but still has some complexities. Most of the time, these chatbots are decision trees, similar to automated phone menus, that are presented to the user as simple reply buttons.

A response/selected button leads the user down a specific path by providing a predetermined set of options for the final answer or task.

Source: Botsify

However, button-based chatbots are ineffective in more complex situations where there are too many variables or it is difficult to predict how to elicit specific responses from users.

Contextual Chatbots:

This is the most advanced form of chatbot out of the three. Alexa, Google Assistant, and Siri are examples of contextual chatbots. They use machine learning and artificial intelligence (AI) to remember conversations with specific users and learn over time. They are smart enough to benefit from past experiences, such as what users are looking for, how they are asking for it, and so on.

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1. How Chatbots and Email Marketing Integration Can Help Your Business

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3. My Journey into Conversation Design

4. Practical NLP for language learning

For example, a contextual chatbot for burger orders may save a client’s data from each conversation. The customer’s most recent order, delivery address, and payment information will be remembered the next time they use the app. The bot would then ask if the client wanted to repeat the order. Instead of typing and answering several questions, the customer just needs to respond with a simple “Yes”.

Keyword Based Recognition Chatbots:

Contextual bots, for example, will listen to what users say or type. They use customizable keywords and AI to determine how to answer appropriately. In 2021, creating chatbots that can recognize keywords and respond to buttons will be common. Users may begin by asking their questions explicitly. The user can use the chatbot’s menu buttons if the result is inadequate or if they need some input.

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Which 3 Chatbot Types Are Difficult And Complex To Use? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

It is an era of digital technology; every day, we encounter the most exciting technological shifts across the globe and nation that we have ever seen.

Because of which today, millions of people prefer to shop through eCommerce platforms.

The rate of development & adoption of new technologies in recent decades is high in every industry, and it is going to continue in the coming future.

A few decades ago, we needed to visit a physical store to buy something, and we need to check whether the item stock is available or not.

If it is not available again, one needs to visit another physical store or come back to the same store after a few days, which is very annoying for the customers.

But, with the introduction of eCommerce, the nature of retail has changed significantly.

Now, we can view and purchase unlimited products from online stores just with a few clicks without stepping outside of the office or home, and they can also do order tracking to know the status of the order.

The Ecommerce platforms have grown to be the need of the hour for every user, and it is expanding very exponentially.

Because of which today, millions of people prefer to shop through eCommerce platforms.

“According to the reports of Statista, the number of global digital buyers will reach 2.14 billion by 2021.”

Catching up with customers’ growing needs is one of the most critical trends in the eCommerce market.

But, selling goods/products online is still one of the significant challenges that many eCommerce platforms face.

“Only 2.86% of eCommerce site visits convert into a purchase.” [Source: Oberlo]

When eCommerce companies find complicatedness in satisfying the growing requirements of the customers, they switch to automation.

As a result, many eCommerce platforms are stirring to Conversational AI technology that has brought voice assistants and Chatbots in eCommerce.

And Conversational AI is the game-changer for both users and customers, which can amplify customer-centric and customer-driven practices.

After online shopping sites, messaging apps, Conversational AI (It includes NLU, Natural language processing, and ML) is the next big thing.

Many enterprises have seen the chances facilitated by Conversational AI technology and helping their customers to purchase with more ease.

“The worldwide spending on cognitive and AI systems will be $58 billion in 2021, according to IDC” [Source: Businesswire]

Now, let us see how AI-powered Ecommerce automated assistants will help eCommerce platforms grow and shape the future of eCommerce marketing.

Continue reading!

By the end of this blog, we will let you know how advanced the eCommerce industry is with the use of Conversational AI.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

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Advancements in the E-commerce industry with Conversational AI

Enhanced customer support

We are all aware that customer support plays a crucial role in the growth of a business.

Because without customers, no business exists in the long run, and the maximum number of brands precedes to provide 100 percent satisfaction to the customer.

The biggest challenge in the eCommerce platform is the lack of 24/7 enhanced customer service, and it is the sole reason failure of many eCommerce businesses.

“According to the study conducted by Sprout Social, 89% of customer queries that require immediate attention are usually overlooked by most of the eCommerce platforms.”

The response time of business to buyer’s queries is around 12 hours. It is the reason most of the platforms are losing their potential buyer.

And this issue can be resolved with the help of Conversational AI.

The Chatbots for Ecommerce can answer all repetitive questions asked by users, and it also builds a real connection with customers.

The 24/7 presence of live chat will give a massive competitive advantage over others in providing customer experience, and it increases the uprightness of your Ecommerce among the customers.

Visual search engine

In recent times, Conversational AI has allowed eCommerce platforms to endow with visual search capabilities.

The visual search engine makes the life of the purchaser easier than before with the help of image recognition technology.

By using this Ecommerce AI chatbot capability, a person can search by an image captured and reach the desired product location with minimal interaction.

Benefits of visual search for retailers

• Integrates offline and online shopping experience
• Path concise from search to conversion
• Easy tracking & evaluating of accomplishments
• Capitalization of social proof

Fake reviews detection

85% of users do online research before they buy a product from online shopping.

Fake reviews became a headache for most of the enterprises.

All these reviewing accounts can be bogus or bot accounts. Your competitors or hackers can be behind these things.

In online shopping, customer reviews are playing an important role, and it is affecting consumer trust.

This concern can be resolved by using Conversational AI for eCommerce platforms.

It is capable of detecting fake review accounts and removes them from records & stats of reviews.

Personalized recommendations

Ecommerce companies are aiming to provide the best-personalized recommendation experience across multiple devices.

It is possible with Conversational AI and machine learning. The AI-based personalization uses a multi-channel approach.

It uses deep learning to analyze how customers interact with online shopping from various channels such as (websites, mobile apps, social media platforms like Facebook messenger, and many more).

With the use of AI-driven Ecommerce, businesses can effectively interact and engage with the markets & customers with push notifications that help to improve user experience.

From customers, personalized recommendations help them to discover the best offer without going to many stages.

Voice assistants

Voice is slowly replacing text-based search in retail and eCommerce platforms.

The Ecommerce platforms are going with voice assistants that minimize the effort of the customer.

With the use of voice-based virtual assistants, there is no need for a keypad to search for an item. Just speak with the smart AI shopping bots/online shopping assistants, and voice search mechanisms will do the rest of things.

Cyber Security

It is another significant concern in the online shopping business. As these platforms (Ecommerce and social media) deal with personal data, data security breaches can cause deep trouble for companies.

The artificial intelligence algorithms can alter large chunks of data into small parts, which are easier to protect from breaches and risks.

Virtual personal shoppers

The virtual personal shopper can assist the customers in making the right decision about their shopping.

The virtual shopping assistants are powered with AI to help customers quickly find the best and most relevant products & deals they are looking out for.

The usages of virtual personal shoppers are a great example of Conversational AI affecting the Ecommerce industry by disrupting traditional customer engagement techniques.

Conclusion

These are various ways the eCommerce industry is taking advantage of Conversational AI advancements.

Currently, Conversational AI is creating waves like ever before.

In the next 5–10 years, organizations will be differentiated as enterprises using Conversational AI in their business and enterprises not opting for it.

Now, you choose whether to go for a Conversational AI automation approach or a traditional approach?

If you are planning to automate your eCommerce business/platform, then reach out to us.

Together, we can work and think about how we can apply Conversational AI to your online shopping business.

Stay with us!

To get more exciting updates on Conversational AI.

Don’t forget to give us your 👏 !

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The Advancements of Conversational AI in the Ecommerce Industry was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Today, we find Artificial Intelligence in various magnitude around us. AI is not merely ‘customer service providers’ it can definitely do much more.

AI applies machine learning to be able to learn through user inputs thus providing solutions that are intellectual, helping machines to learn from experiences by sensing pattern response inputs and do human-like task.

‘CHATBOT’ is one such AI driven computer program that derives conversations through text or voice commands. People tend to be more attentive and motivated when engaged in conversation.

According to LivePerson survey of 5.000 consumers in 6 countries, globally, 38% of consumers think positively of chatbots, and only 11% view chatbots negatively. The rest 51% are neutral about chatbots.

Why Chatbots?

‘Chatbot’ is an AI driven bot that can automate your business processes. An intellectual automation aiming to reap greater returns, reduce cost and increase customer engagement; handcrafted to meet the automation needs for every business function.

‘Chatbots’ can increase user engagement by using cerebral conversational flows and build interactive chats that are easily comprehensible.

For instance, ‘Chatbot’ educators help in educating students and give them the experience of an interactive learning platform. It allows you to automate students queries, conduct surveys and also take online tests and quizzes. It allows you to display various multimedia for a fully visual and interactive learning experience.

Trending Bot Articles:

1. How Chatbots and Email Marketing Integration Can Help Your Business

2. Why Chatbots could be the next big thing for SMEs

3. My Journey into Conversation Design

4. Practical NLP for language learning

The ‘Chatbot’ way of life!

According to Gartner, the future of Chatbots are that 85% of our interactions will be handled by bots instead of humans. So jumping on the bot culture is crucial for any business. Predicting such possibilities business are boarding the bot culture to leverage their functions.

Join the ‘Chatbot’ way of life to experience ease in working operations, ease communications, build customer relationships with instant responses to their queries, create a platform for learning and strengthen your company’s marketing efforts.

If you are ready, explore the endless possibilities botspice.com has to offer on Chatbots powered by AI!

Discover the future of the Chatbot way of life!

Don’t forget to give us your 👏 !

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WHY WORKBOT DESERVES YOUR ATTENTION IN 2021?? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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