Author: Franz Malten Buemann

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Cloud Messaging :

Cloud based messaging Service allows businesses to reach their customer at the right time with right information. Our REST API smoothly integrates with your existing application (CRM,HR ,Finance, etc. ).

Create an exact solution to keep your customers engaged throughout their journey with Cloud Messaging.

Why Cloud Messaging?

Reasons why you should choose Cloud Messaging:

• Powerful, easy to use software: Our messaging software is packed with features, simple to use, and compatible with all of your devices. It can be accessed from your favorite messaging apps (WhatsApp, Telegram and Message). You have a lot on your plate, so you need software that is easy to subscribe and use. Cloud Messaging is a cloud base solution that can be accessed from any device which has internet access.

• No contracts. No hidden fees: There are no contracts or hidden fees with Cloud Messaging service. You have the option to upgrade, downgrade, or cancel your subscription at any time. There are no strings connected!
• New Generation Opt-in/Opt out Solution: Cloud Messaging generates personalized QR code for each business, With QR code subscribers can easily subscribe to messaging service.
• Experience awesome customer service: Allow us to demonstrate what excellent customer service is all about. It’s the foundation of our organization. Contact us for any questions or require assistance. With Cloud Messaging, Sending SMS marketing campaigns or having one-on-one discussions with customers has been easier, faster, and more economical.
• Self-service: Sign-up, log in, get started. No software to install, no IT required.
• Guaranteed and Secure Delivery: Fully guaranteed message delivery with encrypted connections.

How different industries can use Cloud Messaging Service:

• Marketing Agencies: Message Marketing will help you diversify your service offerings and attract new clients.
• Ecommerce: Send out mobile coupons, get qualified traffic, expand your customer base, and more.
• Non Profits: Maintain communication with contributors, volunteers, and community supporters about fundraising goals and initiatives.
• Real Estate: Cloud messaging can help you increase the number of inbound leads. Set up text for information campaigns and watch as the number of property queries shoots up.

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• Religious Organizations: Church and other religious organizations’ text messaging improve communication with the community like never before. Inspirational messages, prayer chain requests, event reminders, donation requests, photographs, cancellation notices, and more are all possible!
• Recruitment and Staffing: Turn your company into a distinctive and memorable brand to stand out in a sea of similar enterprises. Not just for customers, but also for future employees.
• Restaurants: Wouldn’t it be fantastic if you could alert your most loyal customers of an unannounced dinner special, or a last-minute dinner reservation opening? What if you could also offer a picture of something delicious? You certainly can! With Cloud Messaging, you can send text blasts to your customers in a matter of seconds.
• Travel Agencies: Traveling is always loaded with complications. It takes time and effort to ensure that everything is correctly organized. As a result, travel agencies can use SMS services to help users feel less stressed.Keep them informed with upcoming travel news and deals.
• Retail Businesses: Retail text marketing strengthens brand loyalty, raises top-of-mind awareness, and, ultimately, boosts sales.

Cloud Messaging- Mass Marketing

Mass texting is the most effective way to communicate with your customers nowadays, but in order to run a successful campaign, you must first partner with the right Mass Marketing company. Our SMS marketing services are simple to sign up for and set up, allowing you to get started with your new campaign right away. Our cutting-edge marketing tools are:

• Driving traffic to your website.
• Building (or increasing) your opted-in subscriber list.

Add in our user-friendly platform and you’ll be able to tap into a whole new world of customer engagement.

You’ll be able to raise brand awareness and communicate your message more effectively than ever before.

Texting has quickly become one of the most profitable ways to connect your company with its customers. Customers want to feel heard and valued, and you want them to keep coming back for more. Our SMS marketing services can help you build a strong, long-term relationship with your customers, enhance retention, and expand your subscriber list.

Cloud Messaging- MMS Marketing

Want to send messages that are a little longer and have a little more personality? Cloud Messaging connects you with customers through personalized interactions and trusted worldwide communications!

With the industry’s best customer support team and easy-to-use features, it’s never been so easy to send MMS messages. Here’s how you can send MMS Messages:

• Create a phone book from scratch or upload a list of phone numbers.
• Write your MMS text, insert appropriate graphic
• Choose your list, then click send to keep track of who is clicking links, subscribing, and more.

With so many MMS marketing services available today, picking the best one is a crucial decision. Some MMS marketing businesses are sneakily saving money by sending your messages using less expensive routes.

While this saves you money, it may result in a large number of messages not being sent.

To ensure that your communications are delivered, we use the most efficient carrier routes feasible.

Cloud Messaging- Target Marketing

It’s all about reaching out to your customers, sending the correct message to the right people at the right time, that’s what Target marketing is all about. Cloud Messaging is dedicated to providing the best possible service and experience every time so that you can do the same for your customers.

Customers respond best to campaigns that are highly personalized. This might be as basic as sending different messages to consumers based on their interests or retargeting customers who add products to their cart but do not complete their purchase. In any case, Cloud Messaging’s audience targeting features can help you find the exact people you’re looking for.

Cloud Messaging- API Access

Cloud Messaging offers a single platform with customizable APIs for any channel, built-in intelligence, and a global infrastructure to help you scale your business.

If you need any help you can Contact Us! We’ll be happy to help you!

We people are with you every step of the way, from setting up your account to discussing best practices. It’s simple to contact an expert by phone, chat, or email if you need assistance at any time.

Don’t forget to give us your 👏 !

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The Trusted Leader in Text Marketing- Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

What is MMS Marketing?

MMS marketing is a type of mobile advertising that sends enhanced text messages over MMS (Multimedia Messaging Service). Picture messaging is another term for MMS marketing. Because people are more inclined to engage with multimedia content, this marketing strategy has shown to be beneficial to businesses all over the world.

Using our Cloud Messaging platform, with eye-catching promotions, vouchers, or special announcements, your company may reach out to thousands of potential customers throughout the world.

Create a message that communicates exactly what you want to say to your customers, and deliver it in a way that you know they won’t miss.

Advantages of MMS Marketing:

• Instant delivery and creative content: It allows you to send rich content to your audience.
• See how your campaign is performing in real-time with instant insights: This type of bulk communication marketing is as deliverable as SMS, with high open rates, ensuring that your messages are received and read as soon as possible. The messages include status receipts, letting you know whether or not your message was sent.
• Increase your visibility without increasing your budget: MMS marketing messages are shareable; recipients and anyone on their contact list can forward them. This is a really effective technique for generating leads. Make your material appealing and easy to share!
• Higher Open Rates, More Response: MMS marketing has the highest open rate of any email marketing. The majority of marketing emails are flagged as spam by recipients. Everyone goes over the MMS messages they’ve received and reads them thoroughly.

How is MMS Different From SMS?

The sort of content you can send differs significantly between SMS and MMS messages. Everything you include in an SMS message must be plain text and fit under 160 characters. (You can send up to 306 characters with extended SMS.) Images, movies, audio, and GIFs can all be sent using MMS. MMS, on the other hand, are often more expensive due to the greater character length.

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Why MMS over SMS:

Despite the fact that MMS marketing is a variation of SMS marketing, there are a few major differences between the two that every marketer should be aware of:

• MMS campaigns have a 20% greater opt-in rate than SMS campaigns, and MMS messages are 8 times more likely to be shared on social media than SMS messages. Pics and gifs are far more entertaining than plain text, which is why MMS is worth the extra cost.
• All GSM SMS have a limited character count, with each message segment typically containing 160 characters. If your message is longer than 160 characters, it will not only be sent in multiple pieces but you will also be charged for each segment separately. You can send up to 1600 characters via Cloud Messaging when attaching a multimedia file, and it will only count as one message.

How do businesses use MMS messaging?

Businesses can use MMS Marketing in many ways-

Preceding messages with a subject: MMS allows you to insert a subject line, which isn’t possible with SMS. When previewing the message, the subject line shows in bold over the graphic and below your name and phone number. Copywriting tactics can be used to generate an appealing subject line that will catch your customer’s attention and convince them to open the message.

Providing instructional images or manual: Customers may require assistance with operating your product if they have misplaced the instructions that came with it. Customers can receive a user manual or customized instructional graphics via MMS to guarantee they are correctly utilizing the product. You can also provide them with detailed instructions and responses to their inquiries.

Sending images with hyperlinks: MMS messaging allows you to do more than just provide information to your consumers. By inserting a hyperlink in the MMS message, you can entice clients to visit your website. You can direct potential consumers through your sales funnel by providing connections to useful resources.

How can you keep MMS costs down?

The cost of MMS messaging is determined by the message’s size, which is influenced by the size of the image, video, and audio assets incorporated in the message. You can save money on MMS by reducing the size of these files. To assist reduce MMS message file sizes and associated costs, use the following tips:

• For static photos, use the JPG extension because it is frequently smaller than other file types.
• In photos and GIFs, keep the number of colors and gradients to a minimum.
• GIF animation should be limited to 3–4 frames per second.
• For videos, choose MP4 files because they demand less bandwidth for transmission and playback.
• Sending videos with sound is not recommended.

The best part is that our staff at Cloud Messaging can collaborate with your company to identify the ideal bulk multimedia messaging solution for you.

If you need a hand executing your SMS or MMS campaigns, is here to help. Cloud Messaging provides easy SMS and MMS solutions for businesses, so you can start messaging your customers right away.

Don’t forget to give us your 👏 !

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Why MMS Marketing is a good choice was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

What Is Mass Marketing?

Mass Marketing is a Market Strategy that appeals to the entire market rather than focusing on a particular group. It focuses on higher sales volume with low prices and helps to gain maximum exposure for the brand. Mass Marketing has no limits and targets everyone intending to maximize business/profits.

Maximum Exposure = Larger Number Of Sales

It is the opposite of niche marketing, as it mainly focuses on high sales and low prices. Mass Marketing originated in the form of Mass Radio use in the 1920s. Over the years, marketing activities have transitioned from traditional forms like television, radio, etc. to online media/ digital platforms.

Techniques of Mass Marketing:

Businesses can reach a wider audience with advertising messages through a variety of media.

There are various techniques used by Mass Marketers to reach a larger audience

• Bulk SMS Messaging –

This is the best technique of Mass Marketing because the messages go out to people who are happy to receive them. Every recipient would have already opted in to receive SMS messages from the brand.

You also don’t need to spend much on it as it doesn’t require several employees or marketing professionals. Rather, all you need to do is to buy or subscribe to Bulk SMS Sending Software. By Using a high-quality bulk SMS sender like Cloud Messaging to only send to people who have opted in, the response rate would be much higher!

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• Email Marketing-

One of the most important techniques when it comes to reaching a large number of potential customers in a shorter period of time. Getting a good Return On Investment(ROI) is a dream of every Businessman.

Better ROI = More Revenue you Generate

Bulk email marketing provides better and quicker results!

• WhatsApp Marketing-

WhatsApp bulk messaging is a very effective way of marketing that most of the businesses use to contact potential customers and build customer loyalty, as WhatsApp is the most popular and most used messaging platform in the whole world. Whatsapp Marketing helps businesses connect to their audience as more than half of WhatsApp users check the app every day. Profound relationships with customers, Higher conversion rates, Better sales, Lower cost of marketing are some of the benefits of WhatsApp Marketing.

Benefits of Mass Marketing:

Marketing Experts have found that most Americans are exposed to around 4k-10k ads every day! The mass marketing strategy is mainly focused on eliminating the customer persuading stage by pushing out an almost viral campaign. Mass Marketing is a ‘One Size Fits All’ Concept.

The main advantages of mass marketing are the scope, exposure, and cost-efficiency of doing business on such an outsized scale.

• More Potential Customers– It targets an outsized number of audiences because it ignores segmentation.
• High Sales– Higher profit is one of the major advantages of Mass marketing as companies tend to pay less in other promotion and advertising methods.
• Save on Marketing Costs– This type of marketing doesn’t put a financial burden on a business. Nowadays, even smaller businesses use a mass marketing approach to deliver their product/service to the potential audience. It offers affordable prices for a very vast customer base.
• Brand Building — Selling the product on such a large scale does not only market your product but also increases brand and product awareness. By promoting the product/service to a wider audience, the brand gains more exposure as well as visibility. The best examples of brand building are Coca-Cola, McDonald’s, KFC. They have good consistency in the market due to their marketing strategy!

Cloud Messaging is a software that helps businesses gain Brand trust from customers as well as helps in brand building! It is one of the most trusted software available over the web for mass marketing!

• Brand Recognition — Businesses consider it successful when people are able to recognize the brand through visuals, messages, and brand name. Brand Awareness and Brand Recognition Lead to Brand Trust and Brand Equity. That means the more brand awareness or recognition you gain from consumers, the more successful your brand or business will be!
• Building Trust — Once a brand gets recognized, the next step is Trust Building among your audience. For eg. a customer is satisfied with your product, they are less likely to prefer that product from any other brand as they are already getting the product in the best quality. Customers take interest in choosing the product they see every day.
• Time Efficiency — Companies also benefit from cost-efficiency through higher economies of scale, whether in production, marketing, promotion, or other business functions.

Where can Mass Marketing be used?

Mass Marketing can be used in any form of business from a grocery shop to a big brand store! As it increases consumer awareness of the product and directly increases sales. Different strategies can be used to influence the customer into believing the necessity of the product.

However, Mass Marketing is most effective when used to advertise products that are considered necessities, which most people use in their day-to-day lives. By producing goods that are needed by a large market and offering them at competitive prices, a mass marketing strategy increases the potential for high volume sales while reducing the costs of manufacturing through mass production.

Problems Faced by Businesses in Mass Marketing

• Expensive- This form of marketing is usually discouraged by small business owners as they find it expensive.
• Time-Consuming- People find it difficult to mass market their product as they don’t have effective software for mass marketing.

Solutions

Cloud Messaging, a mass marketing software that has proved itself to be the most efficient and effective software available for small business owners as well as large-scale companies!

Cloud Messaging is the solution to all the problems which people face in Mass Marketing. It has the most affordable pricing(monthly plans) according to the business requirements. It’s easy-to-use software and a convenient option for every business type!

Most commonly, nowadays businesses use mass marketing when all their outlets or their service centers are offering the same services (which can be consumed by anyone). Alternatively, by considering long-term as well as short-term profits, a firm can decide to enter into mass marketing so as to gain market share.

Don’t forget to give us your 👏 !

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Mass Marketing was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Marketing is a crucial part of any company’s operations. It involves informing customers about a product’s or service’s value proposition, convincing them to buy the product/service, and finally establishing a brand.

Marketing ideas apply to non-profits as well, because finances are required to continue existing functions and expand future capacities. So, in this case, the donor is a customer, and the cause or project is a product!

Even the most charitable organization can’t accomplish anything unless people are aware of it. To effectively pursue its objective, a nonprofit needs good relationships with donors, volunteers, the media, and even government groups.

A nonprofit, like any other company, must plan to properly execute its marketing and communication strategy and meet its objectives. The most effective approach to do so is to develop a good marketing/ Communication strategy for a nonprofit.

Mass Marketing, Target Marketing, Direct Messaging:

The objectives you define should be relevant to your organization’s mission and may include the following:

• Engage your target audience: SMS can be a useful tool for engaging your target audience and spreading the word about your social media campaign. There is no need to spend money on print advertisements, brochures, or pamphlets. Bulk SMS can help you save time by allowing you to send messages with attachments to thousands of people at once.

• Send event tickets via SMS: Use Bulk SMS Service to send out event tickets that can be redeemed at the door. With Cloud Messaging, you can send event tickets from the Multimedia SMS section and attach files along with the message text.
• Express gratitude for their contribution: It is important to convey gratitude to your NGO’s contributors and supporters. Sending a personalized thank you message to donors is a wonderful way to show them how much you value their support.
• Build a community network: Another use of SMS Messaging Service is to establish a relationship with volunteers, contributors, and members by forming a network with them and providing timely information.
• Spread Awareness of the social cause: Because SMS has the highest open rates of any communication medium, it is a perfect tool for raising public awareness about social concerns and soliciting their support.

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• Make donating easy: When it comes to donating money to a charity trust, there are a number of complicated procedures and formalities to follow. Make it easier for people to donate by sending SMS alerting them to the nearest site where they can make a donation. This will increase credibility while also increasing overall efficiency.

• Faster connection: Cloud Messaging quick and real-time delivery allows you to communicate with people at rapid speed. There’s no need to waste any more time calling others and asking for help. Simply write a message and broadcast it to millions of people at the same time. You can also use Cloud Messaging to interact with individuals in your area in a more personalized way.
• Include details via attachments: Sending information is now easier than ever with Cloud Messaging bulk SMS services. Send SMS with attachments linked to your NGO’s details using the multimedia function. You can post photographs of recent events, the organization’s growth, current news, and many other things. This will give your NGO a pure reputation and set it apart from the competition.
• Create Social Awareness: You can use text messaging to inform others about the social difficulties that our country is facing and to encourage people to come forward and support the needy.

• Easy Ticketing and Tracking Attendance: You can give event tickets that can be redeemed and we can also provide unique, customized coupons to customers via SMS and track their information.
• Better Participation: NGO’s can engage their audience, collect vital feedback, and gauge donor engagement by simply sending an SMS to their inbox and asking them to sign up for an event. Keep users informed- Texting is the most efficient way to keep people informed if there are any changes to the schedule or venues.
• Easy Way to Gift Aid: People will have to donate extra if they receive Gift Aid. It’s a simple approach to increase donations for your charity by linking to a mobile form.
• Customized Solutions: In today’s competitive business world, SMS service programs are critical to a company’s success. Simply tell us what you require, and the Cloud Messaging team will create SMS solutions specifically for you! We will supply the most appropriate solution for an individual’s needs and integrate it into your system.

NGO’s can also use Messaging tools for the following:

• Donations or earnings
• Sign-ups for email newsletters
• Retention of donors and members
• New members/donors
• Yearly goals you’d like to attain

Build a stronger link with volunteers, team members, and donors by keeping them up to date on events, news, and reports as soon as possible. Register with Cloud Messaging and begin reaching out to your target audience as soon as possible.

Cloud Messaging is an example of Mass Marketing, Target Marketing, and Direct Messaging Software. So if you want to market your NGO, you may be interested in knowing more. Check our services and Call Us for any questions. We will be happy to help you make your cause a success!

Your nonprofit organization deserves to get as much visibility and support as possible. Make this a reality by strategizing ahead of time and implementing innovative marketing methods that promote and advance your cause.

Don’t forget to give us your 👏 !

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How NGO’s can use Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Employees are crucial to a company’s growth and success, and gathering a team with a varied range of personalities, passions, and skillsets is one of the most difficult components of any business.

Finding exceptional individuals and persuading them to apply is a difficult task that demands a team effort. It works similarly to how marketers attract and convert customers. This is where marketing for recruitment comes into play.

The average American looks at their phone 47 times every day. Because we’re all so glued to our phones, text messaging is a fantastic and mostly underutilized channel that skilled recruiting teams can employ to generate significant results.

Recruitment Funnel:

1. Attract: Text to Apply

2. Engage: Chat to Engage

3. Nurture: Respond to Rehire

4. Convert: Remind to Complete

Mass Marketing, Target Marketing, and Direct Messaging

Recruiters can use Cloud Messaging software to send mass messages and manage conversations from a dashboard. The software can also respond automatically and handle simple two-way communication without the need for human intervention. Additionally, these systems ensure that your messages follow data security and compliance guidelines: candidates’ information is kept private, and they can opt-out of receiving SMS.

You can use text messaging to engage with newer applicants as well as those who have been in your network for a longer time. Text candidates a link to a page that invites them to your next recruiting event or tells them about an employee in their job family.

• Keep informed with new job openings: Send a bulk text to candidates with a job Opening after segmenting your list based on criteria like Skill, or education level.
• Integrate Cloud Messaging with your HR software: This step is optional, but it can help you automate your SMS recruitment efforts significantly. Our API interface allows you to connect your existing applications to our platform.
• Send Targeted Job Opening: Send a bulk text to candidates with a job application after segmenting your list based on criteria like zip code or education level.
• Pre-Screen Candidates: To ensure you have a worthy applicant, send screening exams, questionnaires, or surveys by text.
• Interview Scheduling: Coordinate interview times as soon as possible or send a link to the interviewer’s calendar.

• Send Day-of Reminders: Nobody wants to be late for an interview. Neither the candidate nor the interviewer. Send a reminder with helpful information like parking instructions, directions, and more.
• Inform Applicants Who Weren’t Selected: You can’t make an offer to everyone. Applying for a job is difficult, and waiting for an answer maybe even more difficult. Candidates who were not chosen should be informed that they are no longer being considered.

• Send Job Offers/ Job Announcement: This is the most exciting aspect of the job search, and you’ll probably want to break the good news over the phone. Send exciting job offers to the candidates!
• Keep applicants updated: Just because a candidate wasn’t a good fit for a certain role doesn’t mean they wouldn’t work well with your team. Send them alerts about the new job positions available.
• Find new and qualified applicants: Texting is the most convenient, rapid, and extensively used method of communication. This is especially true when the employment market is flooded with technology-savvy millennials. While having a large number of candidates may appear appealing, you must ensure that they are qualified. Your team may communicate with numerous candidates at once with text recruitment software, automatically asking qualifying questions without having to make a time-consuming phone call. Better yet, an automated system such as Cloud Messaging can take care of it for you.

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• Re-schedule interview: In case of cancellation of the interview or conducting a second round of interviews, send a re-schedule interview text to the candidates! Do not forget to include necessary details eg. time, date, location, directions, etc.
• Engage Applicants With Two-Way Communication: Candidates frequently have issues, questions, and scheduling conflicts, all of which must be addressed. Two-way text messaging speeds up and simplifies the process of resolving these concerns. Candidates can ask questions, get quick responses, and notify potential employers of any concerns with their applications.

Recruiters can also use Text Marketing to:

• Send interview reminders
• Check-in after an interview
• Answer candidates’ questions
• Notify people of new opportunities
• Advertise new roles with Text to Apply
• Document request
• Job offered
• Job starting reminder
• Candidate referral

Why Cloud Messaging?

Cloud Messaging allows businesses to send vital messages quickly and keep in touch with their contacts. We’re delivering text messages for companies in healthcare, education, staffing & human resources, property management, utility, non-profits, and religious groups.

Because of our culture, we are distinct. It’s in our opinion, our most significant competitive advantage. We’re committed to providing excellent customer experiences and ensuring that our platform isn’t utilized for spam marketing or political statements.

Which medium (social, email, SMS, phone) do you find the most effective for contacting candidates as a recruiter? What are your opinions on contacting and engaging talent via SMS messaging? Let us know what you think by leaving a comment on our LinkedIn or Facebook pages!

Don’t forget to give us your 👏 !

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Recruitment and Staffing- Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Design a Conversational Flow for Your Chatbot — EmpathyBots

So, now you are ready to create a chatbot and want to learn more about each step!

Then, what are you waiting for?

Take your first step towards it and learn to design a conversational flow for your chatbot.

In this guide, I’m going to tell you the 5-step process that you need to follow to design an effective conversational flow (with an example).

But before moving ahead, if you don’t know what is a chatbot and the step-by-step process to create it.

Then I highly suggest you to read these 2 guides,

• What Exactly is a Chatbot? And Why is it Important?
• How to Create a Chatbot from Scratch in 2021 (The Ultimate Guide)

Ok, Let’s start!

What is a Conversational Flow?

The conversational flow is nothing but a flowchart that represents an effortless progression of responses that happens in a chatbot based on conditions or values.

It is different than a conversational script. The conversational script is a set of dialogues in the conversation.

And, the conversational flow is the overall structure of your chatbot.

Now, I will tell you how to design a conversational flow by taking the example of FAQBot.

5 Steps For Creating a Conversational Flow

1. Know the Purpose and Bot Functionality

I hope that you know what it is!

If not, then refer to the 11 chatbot best practices guide, to learn in detail about the purpose and bot functionality.

To give you a brief idea, the purpose is nothing but the expectations you have from your chatbot and the functionality is how to fulfill those expectations.

Like, the purpose of my FAQBot is to answer frequently asked questions of users.

And I will fulfill it by creating prefixed question buttons that users can click on to get answers.

2. Consider All Scenarios

By scenarios, I mean that consider all possible situations that can occur during the conversation and design your conversational flow accordingly.

There are 5 main situations that normally occurs in a chatbot,

1. Greetings

This is the welcome message your chatbot has to send when users interacted with it.

You can choose to send different messages to new and return users.

2. Asking

There can be a situation when your chatbot has to ask users different questions to keep the conversation going.

Like, sending a “How can I help you?” message.

3. Suggestions

In a particular situation, you have to show users how your chatbot can help by showing the buttons or quick replies.

4. Failure

This situation can occur when users asked for something that is out of your chatbot’s scope.

In this case, your chatbot should send an apology message to users and direct them towards other possible options.

5. End

This is the end of a conversation.

Don’t end it forever. Users should feel like coming back to it.

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3. Draw an Outline

Now you know the purpose and functionality of your chatbot, it’s time to design a basic outline of it.

Simply visualize the flow of the conversation and draw it on paper or wherever you want.

This is the outline of my FAQBot,

4. Design a Conversational Flow

Now finally, it’s time to design a conversational flow.

You can use the free tool called Draw.io to design a flow (I personally used it).

Just draw the flowchart of your chatbot based on the conditional progression of responses.

This is how I have designed the conversational flow of my FAQBot,

5. Optimize

And, at last, optimize your conversational flow to give a top-notch conversational experience to your users.

Concluding Words for Conversational Flow

Conversational flow is like the foundation of your chatbot. That is why it should be strong.

Your entire chatbot’s performance depends on this.

So, take time to think, brainstorm, visualize, and follow these 5-steps to design it effectively.

Liked this story? Consider following me to read more stories like this.

You can also follow me on Twitter and LinkedIn.

Don’t forget to give us your 👏 !

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How to Design a Conversational Flow for Your Chatbot — EmpathyBots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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