Author: Franz Malten Buemann

Developing a marketing message sounds like the simplest task. You might think it’s just a few hours of work, but the truth is, developing a marketing message is a big deal! A campaign’s success is determined by the marketing message it conveys.

Any promotional effort is doomed to fail from the outset if it lacks the necessary plan and execution. But don’t worry; In this blog post, we’ll go over the importance of messaging and how to use it in your marketing campaigns in the most effective way possible!

So, keep on reading!

What is a messaging strategy?

A messaging strategy is a key that successfully markets your business. It’s how you present yourself, how you communicate, and how it affects every piece of text associated with your company, from in-store signage and advertising to customer service emails and website copy. It is a type of digital marketing strategy that helps in building brand awareness on a more personal level.

Your message helps you build brand recognition and informs customers about who you are as a company, and it could be the determining factor in whether or not they choose to support you.

An ideal marketing message should do the following:

• Describe your key offering to the public in a way that is simple to understand and remember.
• It should connect with your audience and make them feel as if their issues are important.
• Give them a clear picture of the problem you solve, how you differ, what you stand for, and so on.
• Build trust in your goods or services so that people will buy them and recommend them to others.

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Benefits of a messaging strategy –

Here are some benefits of messaging strategy:

• Consistency: Because your communications will be built around a messaging strategy, your messages will be consistent across all of your marketing products. This will ensure that your message is delivered consistently regardless of which medium your target is seeing.
• Saving time: Once you’ve defined your messaging, you or your copywriter will save time when it comes to writing.

• Clarity: When your website doesn’t convey your worth, it’s never a good thing. This issue is eliminated with the use of a communications strategy. Your site content will reflect your brand voice once you’ve defined it.
• Brand Strength: Brands with consistent, clear messaging across all channels appear to be more powerful than those that don’t.
• Enhancing the user experience: By defining your audience and their needs, challenges, characteristics in your messaging strategy, you can ensure that your brand’s experience with them is authentic. You may now speak directly to their requirements and ensure that your message is delivered as effectively as possible.

Crafting the Perfect Marketing Message:

Message development begins with research about the needs of your organization. It’s also a good idea to look at some existing brand message samples to gain a better sense of the company’s values, identity, and voice. Once you have a good understanding of the company and its principles, it’s time to focus on your target audience.

Let’s take a look at a few pointers to help you take your marketing message to the next level-

• Target a Mix of Emotions and Logic: People make purchases based on a combination of emotional impulse and logical reasoning. As a result, it’s critical to assist your audience in seeing both aspects of your brand. Create a marketing message that straddles the two worlds. When fashion brands advertise things like “the latest trends in the highest quality,” they’re appealing to both the buyer’s emotions and their logical side by convincing them that their high-quality goods are a good investment.
• Present Results from Similar People: Another technique to make your marketing message more powerful is to include the results or experiences of people who are similar to the persona you’re talking to. You can connect the audience even further by showing them that someone like them, with the same pain points and problems, has experienced the benefits you’ve outlined in your marketing message.
• Differentiate Your Brand: Differentiation is one of the secrets of an effective marketing message. Businesses should always strive to make their brand stand out as unique.
• Speak Their Language: Your marketing message should be written in the same tone as your target audience. Maintain a conversational tone in your writing, as if you were speaking with them in person. You can always maintain a professional attitude without alienating your listeners!

Your firm should be built on the foundation of a well-crafted message strategy. Define your objectives and get your message out there — a great tale told with the appropriate tools will resonate with customers and make a huge difference for you and your company.

You’ll need to pin your audience by describing what’s in it for them before you can hope to have earned enough of their interest to talk about who you are and what you do.

Use this blog post as a checklist next time you find yourself crafting a marketing message and use it to make sure yours is as effective as possible. Here’s to creating a truly compelling marketing message!

If you don’t know what to do after building a messaging strategy, we at Cloud Messaging would love to help! Cloud Messaging is software that helps businesses reach their audiences through Mass Marketing as well as Target Marketing. Contact us today and let’s grow your business together! 🙂

Don’t forget to give us your 👏 !

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Marketing Message Strategies for Successful Campaigns was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Religious and volunteer organizations all over the world use bulk SMS service to deliver important messages to their communities and members about future events, meetings, functions, donations, welfare programs, and other news. Information can be communicated to a large number of individuals in a matter of seconds for very little cost, and messages may be picked up while on the move because people take their phones with them everywhere they go. Religious groups increasingly employ promotional SMS, transactional SMS, community SMS, websites, emails, and even blogging to keep in touch with today’s youth. Cloud Messaging allows you to reach out to your community through the most common medium — SMS.

It’s essential to consider that text messaging can really assist churches in overcoming typical issues.

The following are the basic issues that all ministries and religious organizations face:

• In a day of digital distractions and information overload, keeping your community engaged
• Connecting with your community’s youth, teenagers, and young adults
• Making your message memorable for the entire week

Your religious organization will be able to address each of these difficulties with ease using Cloud Messaging’s text messaging for religious organizations.

How religious organizations can use Message Marketing:

• Send daily religious quotes straight to your members’ mobile phones: Community members will be inspired all week long by text quotes from Religious Organizations. Improve the spiritual well-being of your community. Send out weekly devotionals or motivational SMS to keep folks on the right track.

• Alert members instantly about schedule changes: No one will be left in the dark if you send timely texts regarding scheduling changes. Text notifications allow you to contact a large number of people in a short amount of time.
• Reach your youth by speaking their language: Did you know that text messaging is by far the most popular method of personal written contact among people aged 15 to 24?
• Get feedback and suggestions from your community: Are you looking for a recommendation? Have an idea for which you’d like the input of your entire audience? Send an SMS, ask for feedback, and wait for the replies.

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• Ask for volunteers to help out at events: Sending a fast text message to recruit volunteers is a lot easier using SMS.

• Share prayer requests with the whole community: It’s also simple to let everyone know about a significant prayer request.
• Small-Group Reminders: It is important to work in small groups. They make it easier for church members to connect on a more personal level. With a simple text message, remind all potential participants of an upcoming event.
• Increase attendance at your events: A newsletter isn’t always sufficient. Send out automated text message reminders for future sermons, bible studies, mission trips, and other activities.
• Text to join: Make a list of phone numbers easily! People should text a unique keyword to a 6-digit number that is easy to remember. (For example, the text FAITH)
• Use texting for donations: Churches require donations throughout the year to keep their activities running, and texting for churches is a great method to get them. It provides contributors with a straightforward approach for making a one-time donation to your organization and then moving on.

• Send Event Updates: Using text reminders to increase attendance is a wonderful idea. You can send customized reminders to your congregation to attend worship on Sundays or other days of the week. These could also contain reminders about upcoming activities or meetings, as well as notifications if a regular event’s time or location has changed. Other special events, such as church camps or classes, can also be announced.
• Organize your staff: From choir to youth programs scheduling and maintaining facilities, church leaders must ensure that all programs and services operate smoothly. Volunteers can stay in touch with each other no matter where they are in their busy life, thanks to text messaging services for churches.

Religious organizations can also use SMS Marketing for:

• Send out an invitation for an upcoming prayer
• Provide updates on missions trips
• Let people know where their donations are going
• Wish members a happy birthday

Apart from being the dominant SMS platform, religious organizations use Cloud Messaging for a simple reason: emails aren’t checked, and people aren’t home to answer phones or check voicemail. Text messaging for religious organizations is a low-cost, high-impact tool to spread the word. Within 15 minutes of receipt, almost 98 percent of text messages are opened and read. When compared to an average email open rate of 14 percent to 20%, this is a significant difference.

Platform dependability, rapid setup, easy account management, and great customer service should all be considered while choosing the finest texting system. Cloud Messaging has a number of capabilities tailored to religious organizations, including the ability to send text message reminders, notifications, and manage interactive SMS and MMS campaigns.

Why Cloud Messaging:

• User-Friendly Mass Text Messaging Service
• Affordable SMS Solution for Meeting Reminders
• Automated SMS Marketing for Church Events
• Engage Better with Bulk SMS and Direct, Two-Way Messaging

Cloud Messaging has established itself as the number one texting service for Religious Organizations

Need more help? Contact us or visit us at icloudy.cloudladderconsulting.com

Don’t forget to give us your 👏 !

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How Religious Organizations can use Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

A ChatBot is a computer program designed to communicate with human users via the Internet. For example, any user can ask an inquiry or statement to the bot, and the bot will respond immediately. It allows a form of communication between machines and humans, mainly through voice commands or messages. It can answer human language questions and respond like a human. It also provides responses based on a combination of default scripts and machine learning applications.

When ChatBot is asked a question, it will respond based on the knowledge and understanding of the database available at that time. If the conversation introduces a concept that has not been programmed to be understood, it will either distract the conversation or pass the communication to a human operator. Currently, many e-commerce companies are looking at different ways of using chatbots to improve Customer Experience. Whether for shopping, ticket booking, or just for customer service.

Types of ChatBots:

1. Support Chatbots: Support chatbots, which are designed to handle a specific problem, require context awareness, personality, and multi-turn functionality. They should be able to guide a user through a business process and respond to a wide range of frequently asked questions. To perform tasks, most support chatbots use deep learning and natural language processing. For support chatbots, speech recognition is an optional feature.

A customer service chatbot is useful in a variety of businesses, including retail, human resources, digital marketing, and healthcare. In all of these industries, the use of chatbots for consumer services is becoming a requirement, as it saves money and enhances customer happiness.

1. Skills Chatbots: It’s a one-turn chatbot that doesn’t necessitate a lot of context information. It can just do an action by obeying an instruction. With its speech recognition capability, a skills chatbot, for example, can easily obey the order “turn on the lights.” A powerful NLP function is required for a skills chatbot, as well as the ability to work quickly. Though Alexa is a bot that may be divided into numerous sorts of chatbots, it has a wonderful skills chatbots feature.
2. Assistant Chatbots: Assistant bots, like support bots, must be capable of conversing and answering questions. To keep users interested, they must also be amusing. Siri, Apple’s most successful example of an assistant bot, can not only aid the user with a variety of activities such as retrieving news, conducting a Google search, setting reminders, and so on, but also answers in a humorous manner if it doesn’t comprehend the inquiry.

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Advantages of Chatbots:

• 24/7 Availability: According to research, more than half of customers want a firm to be open 24 hours a day, seven days a week. Maintaining a 24-hour response system ensures that the seller and the client are in constant contact. Bots that can’t answer simple customer questions, even if they’re available 24 hours a day, don’t bring value.
• Instant Answers: An operator can focus on one customer and address one question at a time. A chatbot, on the other hand, may answer thousands of inquiries at once. Instant responses are possible because of the cloud, the internet, and software procedures.

• Consistent Answers: When a consumer speaks with a customer support representative, there is no guarantee that subsequent representatives will respond in the same way. Whether a customer service representative is unhelpful, the customer may be tempted to call again to see if the next representative is more helpful.
• Multi-Language: Chatbots have the advantage of being able to support several languages, which is very important for worldwide brands. Chatbots can either ask the user which language they prefer at the start of the chat, or they can detect the user’s preferred language based on their input phrases.

Why businesses should use Chatbots?

• Time and Money Saver: Customers frequently ask the same questions. Your employee’s time is wasted by answering the same questions again and over. Chatbots can answer these frequently asked questions quickly and efficiently, saving you time.
• Eliminate Errors: Chatbots don’t forget things, they follow pre-programmed directions, and they always do what they’re supposed to. As a result, they do not make mistakes.
• Endless patience: While both customer service representatives and customers lose patience from time to time, bots are incapable of doing so. One of the human-related failures is the frustration of the representative and the customer while solving a problem. The representative is expected to be as patient as the organization to maintain high levels of customer satisfaction. Chatbots may demonstrate a level of patience that no human can.
• Drive Customers through the Funnel: Chatbots may pitch and persuade consumers with offers, and then turn them into buyers by recommending the proper products. This eliminates product browsing and so facilitates their purchasing process.

Problems while using Chatbots:

• Limited User Attention: Users have a limited amount of time to get replies to their questions and want lightning-fast responses. It’s difficult for businesses to create chatbots that keep users’ interest until the finish. Here, conversational UI plays a crucial role in displaying human-like discussions and providing improved consumer experiences. It encourages more social contacts rather than technical ones. In order for your chatbot to be effective, the discussions should be spontaneous, imaginative, and emotive.
• Lack of convenient software: People find it difficult to find convenient and easy-to-use software to create chatbots.

Cloud Messaging is an easy-to-use and convenient software for every business type! It solves all the problems which people face while creating Chatbot.

Bots can collect and analyze data to take critical action. Chatbots are used to streamline personal tasks or day-to-day activities like parenting, fitness, kids, e-learning, etc. There are many examples where AI has already entered the world of mobile apps and benefitted many sectors such as healthcare.

Chatbots can be game-changing for any business, as chatbots can do almost everything a human can do. They can do it in a much better and faster way. The right chatbot will drive customer service and engagement, complement your market research efforts, generate more quality leads, and would be cost-efficient.

Don’t forget to give us your 👏 !

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What is a ChatBot? was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Text Marketing for retail stores strengthens brand loyalty, raises top-of-mind awareness, and, ultimately, boosts sales. Text marketing campaigns are read 99 percent of the time, making it a very successful marketing channel for retailers to reach out to potential and existing customers.

Texting is the ideal medium for sharing time-sensitive promotions and alerts because 78 percent of consumers feel Text Messages are the fastest way to reach them. With nurture sequences and welcome offers, it’s also a wonderful method to greet new subscribers.

Here’s how you can run a Retail Marketing Campaign:

Here’s how you can use SMS tools to engage your customers and grow your revenue:

• Acquire new customers: Customers who are interested in your store can text a keyword to your phone number to obtain an immediate coupon or discount on a product.
• Increase repeat business: once you have collected someone’s phone number, you can send someone information about new product launches or further discounts.

• Send transactional messages: You can use SMS to provide order updates, coordinate curbside pickup, restock alerts, etc.
• Limited-Time Offers: Send out time-sensitive offers to boost traffic, speed up slow days, and boost revenues. For eg. sends out distinct promos based on product categories that always include a campaign expiry date.
• Mobile Coupons: Send a coupon-based campaign. With the help of Cloud Messaging, you can also attach an image of your product or a scannable barcode to an MMS message.
• Send clients limited-time discount vouchers using Cloud Messaging SMS to increase foot traffic on normal days. Using our mobile app, you can effortlessly redeem these rewards at the store.

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• Especially for you: Shoppers’ significant occasions are noted, and personalized offers are sent to them for birthdays and anniversaries. By integrating your CRM with Cloud Messaging SMS APIs, you can notify customers when their favorite brand has new stock, send monthly reward point notifications, and more.

• Memberships: Put an end to long client enrollment lines. Allow clients to sign up for the membership program instantaneously via SMS or missed call by promoting keywords, shortcodes, long codes, and missed call numbers in-store.

• Drive in-store sales: Do you have a major sale coming up or need to get rid of some outdated inventory? Send customized media-rich communications in 20+ regional languages. You can even track your SMS campaign engagement rates with Cloud Messaging and utilize them to improve the content of your messages and the timing of your campaigns.
• Feedback: Is it a good or bad hair day? Gather fast feedback from shoppers with a survey p to track customer experience and service quality.

You can also use SMS tools for the following:

• Welcome series
• Thanks message after purchase
• Customer service
• Event promotion
• Back in stock
• New arrivals

• Special offers and discounts
• Loyalty programs
• Product reviews

Implementing mass marketing for your retail business is a guaranteed way to meet your customers on their preferred channel and increase sales.

Mass texting is commonly used by retailers to announce new product releases, discount coupons, events, special products, VIP deals, and birthday messages.

Retail professionals count potential buyers to estimate how big or small a market is. Retailers typically count loyal clients who purchase on a regular basis for this purpose.

Retail Direct Messaging has an impact that reaches far beyond the smartphone screen. It has the potential to alter the way you engage with consumers, close deals, train employees, and execute marketing campaigns. Retailers may interact with customers at vital moments and nurture them into long-term customers with text message marketing. Cloud Messaging combines the power of retail text message marketing with an easy-to-use, team-oriented platform.

Why use Cloud Messaging:

• Answer common questions with text marketing
• Drive sales with Cloud Messaging’s retail text messaging platform
• Grow customer loyalty with the personalized retail messaging platform
• Manage messaging schedules
• Integrate your websites with the Cloud Messaging API feature

If you have more questions, you can request a free trial(no credit card required). Alternatively, you can contact us if any queries!

Create a positive impact in society and connect with people in real-time by integrating the text messaging Service of Cloud Messaging. Cloud Messaging is a popular Bulk SMS Service Provider for Retail Businesses offering SMS at the lowest rates with the highest delivery ratios. We’ve created a user-friendly panel to assist you in talking with your connections in a simple and efficient manner.

Don’t forget to give us your 👏 !

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How Retail Businesses can use Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

How is AI taking over rule-based chatbots? Is AI the future of chatbots? We will answer these questions in this article.

The rise of the chatbot industry

The chatbot industry is growing really fast year by year as many companies try to use chatbots to reduce customer service costs.

With rapid advancements in Artificial Intelligence (AI) and Natural Language Processing (NLP), more and more chatbots are made and released each day, and they serve a different purpose.

Future of rule-based chatbots with low satisfactory rate

The future of rule-based chatbots is worrisome because they are not dynamic enough to be able to tackle nuances in conversation, and their future is likely to be determined by the business value that they can provide.

Majority of the rule-based chatbots are now the legacy systems from the earlier times of technology that haven’t been able to keep up with the pace of AI and ML.

Of course, there are some great pros related to the rule-based chatbots. However, as the time have progressed, we can see that the low satisfactory rates of rule-based chatbots are trumping over these pros.

They are also too constrained in the conversations they are able to have. Rule-based chatbots often rely on some degree of handcrafted rules which can be difficult to create and maintain without a high degree of expertise.

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Which companies are relying on AI chatbots?

There are many companies that are relying on the rule-based chatbot to replace customer service.

As more and more companies try to use chatbots to reduce customer service costs, there is a rapid advancement in AI technology and Natural Language Processing (NLP), which has led to growth in the chatbot industry.

· Amtrak

Amtrak is an American railroad company that provides service to 30 states in the US. They’ve partnered with IBM Watson’s Artificial Intelligence technology to improve their customer service experience.

Amtrak has reported a cost savings of $500,000 by implementing chatbots for customer support instead.

This shows how much Amtrak benefits from using chatbots, which is why they invested heavily in AI technology.

· Sephora

Sephora is a beauty retailer from France. It offers a variety of products from cosmetics to fragrance and everything in between.

Sephora is also the parent company of other brands, including The Body Shop, Origins, and more.

Sephora partnered with a chatbot studio to create a virtual assistant that will help their customers shop while being customer service agents.

This chatbot provides answers for personalized styles while answering questions about how to use the product.

The main benefit for Sephora is the cost savings they make by using this chatbot.

Outside of this list, there are still many bots not yet on it that will make it big in the near future. Despite all these advances in technology, there have been some unexpected declines when deploying chatbots on various platforms.

Consumer conundrum: No flexibility in rule-based chatbots

Rule-based chatbots are determined by a set of predetermined rules. The AI in these types of chatbots is inert and not interactive.

Their behavior is only determined by the responses that they provide to certain keywords or phrases.

These chatbots, however, do not interact with the user, and this makes it hard to be sure if they are even capable of understanding what you’re saying to them.

Many chatbots require a database of information or conversational familiarity to work. This can be problematic for your messaging because the user may want to converse with the same bot. However, the rules may have changed, and it cannot interact with previous texts due to different contexts.

Rule-based bots are typically associated with simple tasks such as weather updates or an FAQ page on a website.

So, there’s not much flexibility there is to offer in rule-based chatbots.

Furthermore, when the developers of bots that are rule-based attempt to deploy it on various platforms, they will inevitably run into some problems.

As bot developers continue to improve their technology, they will eventually have to make the decision on whether or not it’s worth investing in more rule-based chatbots or moving onto other AI technologies.

Final words

The performance of an AI chatbot has proven its power over a rule-based chatbot.

It’s not something that should be left to chance, but rather it should be considered as part of your marketing strategy for driving sales and increasing customer engagement with your company.

Let us know your thoughts on this. We would love to hear from you.

Communicating Knowledge, Saltlux.

[1] https://www.reviewpro.com/blog/should-i-choose-a-rule-based-or-an-ai-chatbot/

[2] https://www.ringcentral.co.uk/gb/en/blog/the-ultimate-guide-to-chatbots-what-is-a-chatbot-why-are-they-important/

[3] https://medium.com/voice-tech-podcast/why-chatbots-fail-limitations-of-chatbots-7f291c4df83f

Don’t forget to give us your 👏 !

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The Dominance of AI Chatbots Over Rule-Based Chatbots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

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A chatbot is computer software that uses artificial intelligence to replicate human conversations. They’re also referred to as “digital assistants” that are aware of human capabilities. Bots decipher the user’s purpose, process their requests, and respond quickly with appropriate information.

Bots may speak via voice and text, and they can be used on websites, apps, and messaging platforms like Facebook Messenger, Twitter, and Whatsapp.

A chatbot can be as simple as matching patterns and responding, or it can be a complicated weave of artificial intelligence algorithms with advanced conversational state tracking and integration with current business processes.

Chatbot apps let customers have a better experience by simplifying interactions between people and services. Simultaneously, by decreasing the typical cost of customer service, they give businesses new ways to improve customer engagement and operational efficiency.

The most crucial duty of a chatbot is to analyze and detect the purpose of the user’s request in order to extract relevant elements. The user receives an appropriate response when the analysis is completed.

With pre-defined rules and AI-based chatbots, chatbots process data to provide speedy replies to all types of user queries.

Types of Chatbots

Programmed Chatbots

• Both basic and scripted

• Looks for keywords and responds with pre-defined replies.

Intent Recognizers

• Machine Learning Capabilities

• Significantly better comprehension of user intent; linkages between words are considered to derive meaning from a request

• Connects to other systems to use user data and insights • Learns and improves over time Virtual Agents are capable of understanding what a human is attempting to do and can have an end-to-end conversation.

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An advisor who looks like a human

• General AI, sometimes known as human-level AI or strong AI, is a form of artificial intelligence that can comprehend and reason about its surroundings in the same way as humans can.

Chatbots come in a variety of intelligence levels. Because they function within a wide spectrum of complexity in both dialogue and procedures, there is no apparent distinction between Chatbots and Virtual Agents. On both ends of the spectrum, there are useful uses. Two applications of varying complexity and intelligence are shown below.

Chatbots range in intelligence from answering inquiries to having all of the capabilities of a customer care representative. Depending on the use case, the appropriate level of intelligence should be chosen.

FAQ Chatbots

FAQ Chatbots are the most basic type of Chatbot, yet they may already provide a lot of value. It is capable of comprehending inquiries and providing the best appropriate response to the user.

Virtual Assitant

The Virtual Assistant, which has a somewhat greater level of intelligence and is more integrated with corporate systems, can do basic tasks such as pulling up personal information.

Virtual Agent

Virtual Agents are the most sophisticated Chatbots, capable of entirely replacing an individual. These bots are capable of handling even the most difficult conversations, processes, and security regulations.

Chatbot Applications:

Chatbots may assist consumers with a variety of activities, including information inquiries, reservations, and tailored actions such as money transfers.

Language & Context Understanding Chatbots imitate certain aspects of the human brain.

Reinforcement Learning

Ability to accept user “corrections” over time in order to enhance answer appropriateness. Allows the Chatbot to learn and improve as a result of human interaction.

Machine Learning

Analyze human agent answers to learn how to reply to the user.

Qualitative intent recognition necessitates this.

Intent Recognition

Ability to “guess” what the user wants, even if the request is stated in an unusual way.

To enable natural communication, eliminate user irritation, and allow the virtual agent to initiate a meaningful discourse, this is required.

Natural Language Processing

The ability to “read” or understand material written in human language.

Understanding natural sentence patterns vs. simplistic keyword “triggers” is a prerequisite.

Entity Recognition

Understand that some text relates to abstract categories (entities) that provide information, such as “February 2” = Date.

For more advanced instructions and analysis, this is required.

Dialog Management

Allow your Chatbot to have deep and meaningful interactions with the user by going beyond simple Q&A.

Humanization

When a Chatbot acts more humanlike, users get more involved in the chat. Some chatbots can identify and display emotions.

Interaction Channels

How will your Chatbot’s users engage with it?

Select a platform that is simple to integrate with your webchat, app, social media platform, or voice interface.

Task Automation Capability

Is it necessary for your Chatbot to assist users with tasks?

Check that it has sufficient dialogue capabilities and can connect to your back-end systems.

Reporting & Monitoring

Are you assisting your customers?

Are they content?

Is your contact center receiving fewer calls?

Choose a Chatbot platform that provides you with feedback on how it is functioning.

Ease of Implementation

Some platforms need bespoke software development, while others allow corporate users to configure their own Chatbots.

Conversational AI is being utilized to facilitate communication between machines and people as our environment becomes increasingly digital.

Conversational AI refers to a group of technologies that enable human-like interactions between computers and humans through automated messaging and speech-enabled apps.

By detecting speech and text, interpreting intent, translating multiple languages, and replying in a fashion that resembles human conversation, conversational AI can converse like a person.

To build effective applications that combine context, personalization, and relevance within human-computer interaction, applied Conversational AI involves both science and art. Conversational design, a science-focused to creating natural-sounding processes, is a critical component in creating Conversational AI systems.

Though chatbots have risen in popularity (and a bad rep), conversational AI solutions may be delivered via text and speech modalities, and hence can be delivered through a variety of channels and devices — from SMS and online chat for text to phone calls and smart speakers for voice.

Conversational AI, at its best, produces results that are indistinguishable from those supplied by a person. Consider the last time you spoke with a company and realized that you could have accomplished the same tasks with the same effort as if you had communicated with a human. That’s the pinnacle of Conversational AI.

Don’t forget to give us your 👏 !

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Evolution of Conversational AI was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

How to Write a Conversational Script for Your Chatbot — EmpathyBots

First of all, applaud yourself, because you have reached the second step in creating a chatbot.

And, it means a lot!

It means you are serious about creating a chatbot and have taken a step-by-step approach to create it.

What will you get from this guide?

In this guide, you will get the 5-step process to write a conversational script (with example) and the 6 best practices you should follow to make it effective.

In the last guide, I have shown you how to design a conversational flow for your chatbot from scratch.

If you haven’t read it yet, read it now and come here again!

Because it’s the first step in creating a chatbot and a pre-requisite for this guide.

But, what exactly is a conversational script?

Well, read the next section to know this!

What is a Conversational Script?

The conversational script is nothing but the dialogues which are the combination of words, sentences, images, GIFs, and many other things used to give direction to a conversation.

This script can include topics to start a conversation, answer questions, and end the conversation.

Ok! But how to create one?

Let’s look at how to write a conversational script for your chatbot by continuing our previous example of FAQBot, in the next section.

5 Steps to Write a Conversational Script

1. Remember Conversational Flow

The first step in writing a conversational script is to look at your previously designed conversational flow.

Like, in my case I have designed the conversational flow for my FAQBot,

The conversational flow is the foundation of our entire chatbot-building process.

I hope you have a conversation flow like this, if not, then read the above-suggested guide to learn how to design one.

Ok! What’s next?

2. Empathize with Users

The Next step is to empathize with your users and try to understand their world!

What?

Yes. If you don’t know who your users are, what problems they have, their motivations, habits, experiences, feelings, then you cannot sound relatable to them.

But, how can you do that?

Simple, just observe them! I’m not saying go and run huge surveys, take interviews, no! The best place to observe them without spending a dime is social media.

Go follow them, find out where they engaged, what type of content they like, their interests, people they follow, and many other things.

Umm…want to know the easy way?

Ok! If you don’t want to do that much work, then I will tell you a little easy way as compared to this.

Go to Facebook Audience Insights! As you know, they have all the “data”, just open it and play around with different features and I’m sure you will find out some interesting insights.

Isn’t it great? Now I will tell you the third step quickly…!

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

3. Set the Tone of Voice

How does your chatbot should sound to users?

The third step is to set the tone of voice of your conversation.

Whether it should be formal and sounds like a professional or it should be informal and sounds friendly, just decide it now!

And, be consistent with it throughout the script.

In my case, FAQBot will be informal and keep the conversation more friendly.

Done? Let’s go on to the 4th one…

4. Write a Conversational Script

Finally, it’s time to write a conversational script.

You can use a tool for it if you want. I personally used the old-school method, a notebook!

In chatbots, the conversation is divided into four different fragments.

1. Starting the Conversation

It is the first message your chatbot sends to users when they start a conversation.

You can call it a Welcome or Greeting Message.

A chatbot can be programmed to send different welcome messages to the same users, every time they interact with your chatbot.

And, also two different welcome messages to the new and existing users.

For that, you have to write different versions of the same message. And, It will feel more natural because in real life also we don’t greet anyone and everyone with the same phrase every time.

That is the reason, the conversation starter is very important because it is your only chance at making that first impression and encourage them to write you back.

You can also use the buttons or quick replies to show them the options they have to interact with your chatbot.

2. Leading the Conversation

Leading the conversation means keeping the conversation going on.

Now, what does that mean?

It means, sometimes users don’t understand what to do next, then in such a situation, your chatbot should take charge and lead the conversation.

For example, in FAQBot, a user asked a question and got the answer to that question.

But now, he doesn’t know what to do next, then a bot can ask a user, “Do you have more questions?” and show the other available options to keep the conversation going.

3. Repairing the Conversation

If you have read my previous guides, then you probably know about this term.

It is nothing but to repair the conversation failure.

For example, if users ask a question to FAQBot which is out of its scope or for which it’s not programmed. Then it’s called a conversation failure because it can’t reply to that particular question.

And, a solution to this is to repair that conversation using a fallback reply or default reply.

You can send a message like, “Sorry! I’m still learning, you can ask from the following questions instead” and show the available options.

Or you can also ask them if they want to talk with a live agent.

4. And, Ending the Conversation

Yes, you got it right!

Here you have to write the end of the conversation.

But write it cleverly, they should feel like coming back to interact with a chatbot.

Don’t end the conversation forever!

Here’s how I have written the conversational script for FAQBot,

What’s the last step now?

5. Analyze & Improve

The last step is to analyze and improve the script.

You will better understand and analyze it after a chatbot goes live and users actually start interacting with it.

Because by this, you will see the real people interacting with it, how they are interacting, the words they are using, and many other things.

And, I have already told you the following lines in my previous guides that is,

Read it aloud and create different prototypes to improve your conversational script. Because you can’t build an Alexa or Siri in the first attempt.

Now, it’s time for the best practices..!

6 Best Practices for Writing a Conversational Script

1. Be Natural

The first best practice to write a great conversational script is to be natural, clear, and most importantly be Human!

Though users should know that they are talking with a bot, but they should also feel like that this bot is made by a Human!

And, be clear about your messaging, your users should understand what they can/should do with your chatbot.

2. Cut Messages into Small Chunks

Don’t send messages with long paragraphs.

Just go and look at your messaging app, have you chatted with long paragraphs?

Similarly, you should mimic the same thing while writing the conversational script.

Divide your messages into small chunks.

3. Be Contextful

Like, Content without context is not of any use.

Similarly, Conversation without context is also not of any use.

But, What does it mean?

For example, you and I meet for the first time today, so naturally, I want to know your name, where are you from, etc. and it’s fine because we are meeting for the first time.

But, suppose I meet you tomorrow morning and again ask for your name, how do you feel or react?

(*#?!23@$%^*&*)

Isn’t it?

Similarly, if you come to interact with my FAQBot for the first time then it should ask you, “Hey there! How can I help you?”

And, if you come once again, then it should remember the past conversation and reply with the message like “Hey, Pratik! How can I help you today?”

It will add more context to the conversation and give a better experience to users.

4. Make it Personalized

There is a reason why chat or conversational marketing is on the boom. And social messaging apps are growing rapidly and have a high retention rate.

And, that reason is the ability to personalize.

Here you can have one-on-one communication with people, unlike other mediums.

So, keep it the same way with your conversational script that your users should feel like you are talking directly to them.

You can achieve it by including their names in the message, sending personalized messages, personalized product recommendations, etc.

5. Write a Script to Respond to Irrelevant Messages

You may have familiar with this that people always like to mess up with chatbots, asking random and irrelevant questions.

Remember the last time you have asked Alexa the rubbish question.

So, It’s going to happen with your chatbot also.

So it’s better to have a plan and a script in place to tackle this kind of situation creatively instead of sending the same “Sorry, I didn’t get this” message repeatedly.

6. Proofread

And the last best practice is to proofread your writing.

There are people who don’t like spelling mistakes, grammatical mistakes, phrasing mistakes especially if you are building a formal chatbot and having a professional conversation.

So, it’s better to proofread before deploying it on a chatbot.

You can also read the guide 11 Chatbot Best Practices You Should Follow to Create a Powerful Chatbot to know more chatbot best practices.

So, something left?

At least not for now, let’s wrap up the article!

Wrapping Up

I know that anybody including me cannot build a perfect conversational script in one shot. Because there is no such thing as perfection.

It is an ongoing process that you have to analyze and improve as your bot gets smarter.

So, don’t waste time now and go start writing the conversational script for your chatbot.

Liked this story? Consider following me to read more stories like this.

You can also follow me on Twitter and LinkedIn.

Don’t forget to give us your 👏 !

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How to Write a Conversational Script for Your Chatbot — EmpathyBots was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Over the last decade, the world’s travel culture has undergone a total transformation. Tourism is one of the fastest expanding sectors today. People travel for a variety of reasons, including the desire to visit new places, work, or spend a weekend away from home. The number of travel agents has grown massively, and so is the level of competition in the business. Providing the finest deals while remaining relevant is a major problem for all of these businesses. To stay competitive, you must employ the most effective marketing strategies for your travel firm.

SMS marketing is a powerful tool that can be used in almost every industry. This is especially true for firms that sell non-essential items or convenience items. SMS services must be an important part of your marketing plan if you manage a travel business. With a 98 percent open rate, texting is currently the most used communication method.

Let’s take a look into the ways how travel agencies are using SMS marketing for their business:

Mass Marketing:

Here’s how you can use Mass Marketing for your travel agency:

• Special Offers: Use text messaging to share exclusive offers with customers. You can share fantastic trip deals that are only accessible for a limited time. You can even provide your customers with a special discount code that is only valid for certain trips and bookings.

• Brand Building: Customers are serious about traveling, therefore they will choose a travel service that they believe is trustworthy and professional. Brand building is closely related to the emotional attachment you’re creating towards your company. Send them regular SMS updates about upcoming travel offers and packages.
• Ask them to opt-in to receive travel updates: Eg. To receive information on Cruise tour packages, text CRUISE To 55556. When a lead texts the term (CRUISE) to your phone number, they will receive an automatic SMS with important information.

Target Marketing:

• Rewards: Customers can also be rewarded for their loyalty. Rewards are a means for a company to express gratitude. If a consumer has booked a vacation via your agency, you should thank them. This form of personalized marketing establishes a unique link between you and your customer. Once they’ve made a reservation with you, consider giving them a special offer.
• Tips: Consider offering your customer-helpful tips and advice about the destination as their next journey approaches. You may inform customers about upcoming weather or currency exchange rates. They will be very thankful.

• Better Customer Relationship: Travel agencies wish customers on their journeys as well as on special events such as birthdays and anniversaries. These assists travel companies in gaining the trust of their customers, resulting in a long-term connection.
• Feedback: Collecting feedback is an important element of any business that wants to be successful in the long run. Text message services are perfect for collecting feedback because of their high open rates. When a survey is sent via SMS, there is a high probability that the client will see it and complete it. You must pay attention to them to determine what has to be improved in your company. Ask them about their overall flight and booking experience, tell them to rate the service provider, and ask them if they have any suggestions.

Cloud Messaging provides you with the most reliable route and ensures that each of your SMS reaches the target destination!

Trending Bot Articles:

1. How Conversational AI can Automate Customer Service

2. Automated vs Live Chats: What will the Future of Customer Service Look Like?

3. Chatbots As Medical Assistants In COVID-19 Pandemic

4. Chatbot Vs. Intelligent Virtual Assistant — What’s the difference & Why Care?

Direct Messaging:

Deliver great customer service so that the client chooses you for their next vacation. Here are a few instances of how you can communicate with your client by SMS and provide a good customer experience. While it’s critical to stay in touch via SMS, it’s also critical to send only relevant and focused messages that your customers will find beneficial.

• Confirm Bookings and keep customers informed with their trip: Travel agencies utilize SMS communication to keep customers informed and give their consumers peace of mind. Traveling usually involves a lot of complications. It takes time and effort to ensure that everything is correctly organized. As a result, travel businesses offer SMS services to help users feel less stressed. It’s quite beneficial to send a booking confirmation and keep the customer updated on their booking by SMS. The majority of booking confirmation messages are automated.

• The most important details regarding the trip must be included in an SMS notice about the planned booking. People nowadays, for example, enjoy making reservations months and weeks in advance. As a result, SMS services serve as reminders. When a consumer makes reservation months in advance, there’s a good possibility he or she may make a mistake with the specific date. As a result, sending them a message to remind them of an approaching trip might be incredibly helpful. This will enhance your brand’s overall experience and encourage clients to utilize your services again.

• QR code or mobile-friendly travel tickets: Another approach to give your consumers peace of mind is to send them a trackable and secure ticket by text message. The goal is to make the customer’s booking experience more convenient and stress-free. This strategy is used by Alaska Airlines. fact, Alaska Airlines is successfully using SMS service and has shown great results. The company has the happiest customers in the US, so the SMS strategy can be a great customer support tool if used properly.

You can also send a QR Code through Cloud Messaging to send boarding tickets to your customers so that they do not have to wait in line.

• While traveling: Once your customer has left for his trip, your role as a travel agent is to make sure he has a great time. You can reach out to him in advance with information that may be useful to him. For eg. Nearest car rentals, stay addresses, itinerary, etc.

We’re here to help you out with a few more travel agency marketing ideas and techniques that can help you build your business and attract customers from all over the world!

• Flight notification (cancellation, delay, or changes in flight)
• Weather forecasts
• Viewing of hotel locations via the map
• Destination information/city guides
• Room /hotel reservation status

Don’t be scared by the number of cases we’ve covered. You don’t have to get everything set up right away. To get started, send out a single broadcast SMS and see how your customers react.

You can use SMS tools such as Cloud Messaging to help you with this. I recommend Cloud Messaging too! It also provides you with a variety of SMS solutions (ranging from opt-ins to peer-to-peer) that you may employ whenever your marketing department is ready.

This is a time for you to send out a mass SMS and see the impact? It’s completely free and will only take you 15 minutes of your time! Try it now at icloudy.cloudladderconsulting.com

Don’t forget to give us your 👏 !

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How Travel agencies can use Cloud Messaging was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.