Hi everyone,
In my last post, and I know its been a while, I promised to share insights from the projects I have been working on. And I have been working, like never before — in a state of flow, of creativity or discovery and I am not really looking forward to sharing everything with you.
The project are become more and more relavent by the day as people are turning to AI for answers, for search and showing up and getting recomened by AI is becoming a superpower. This often referred to as GEO or AEO (Generative Engine / Answer Engine Optimization)
Now the two experiments I ran last year were exactly about this. How to get discovered, sited and recomended by AI. In the first experiment, I took a new blog with no backlinks to 8K monthly visitors and in the second experiment I took a directory to 15K monthly visitors.
I planned to create something like 10 mini tutorials sharing how I did it but then as fate would have it, the main project I am working on, The Game of Life (an AI multi-agent system in the wellness domain) now needs a GEO/AEO strategy of its own.
So instead of writing about the build after the fact, I’m doing something better: building the next part in public, live, as it happens.
Here’s what that means:
- I’ll share the what I’ve learned so far, what I’m building next, as I build it in real time. I hope to make it clear, and offer a map, you can follow.
- This will include step-by-step videos and posts along the way, monthly meetups, and a 3-day workshop in November.
- Follow along, build your own version, or just show up to the meetups and ask questions.
Now, let’s go a bit deeper into the experiments I ran and what exactly I am building in public.
Insights From the GEO / AEO Experiments
Last year I ran two GEO/AEO experiments that went exceptionally well.
The first, was using AI to create a blog around the idea that a well detailed taxonomy can attract search engines and LLMs. A new blog, on a new domain, with no links and a few months in, and we were at 8K monthly traffic.
On the surface this looks like success.
But the reality is grim.
If I am using AI to create this content, why would the AI need my blog in the first place? Users can simply ask AI the questions instead of reading a blog article and skip the middle man.
So experiment two was designed to go deeper and to create information that the AI did not have and to do this in an easy way. The idea was to take existing information and organize it for AI so its can use it. To do this we need to organize relationships between entities; this lead me to creating a AI Directory.
The AI Directory, organizes AI tools, resources, and services by industry, department, use case, and tag (HIPAA-compliant, for instance). You can look up how people in your industry are actually using AI, and with what tools, backed by articles, guides, tutorials, case studies, etc.
You can start to see the power in that structure — and it’s the exact thing LLMs need but can’t easily build for themselves: contextual, integrated information.
Quickly the AI Directory grew to 15K traffic in a few months, with no promotion, no backlinks, and most of the use was from AI.
And this brings us to a deeper realization and the future of website.
People already get everything they need — content, information, answers — from social media, Google, and AI. If your website is just information, it’s dying.
For someone to visit your site, there has to be a bigger reason: something they can’t get anywhere else, something AI can’t hand them. Your site has to become a destination — where people go to get something done, not just read something.
And with this in mind, earlier this year, I started building the Game of Life.
The Game of Life is a set of experiences, conversations, and games that reveal the hidden structures of you mind back to you.
And here is the scary truth of it, we are always communicating and telling the world who we are. As a result, technology now, already knows us better then we know ourselves, and most of it is used to manipulate your attention and sell you products.
The Game of Life, holds a mirror, helps you understand your mind and how much of your life is shaped by decisions you don’t realize you are making. It hands the power back.
So, what’s next?
Building in Public Project
The build-in-public project. Here we will integrate everything from above by building a unique set of experiences, around a set of interactive directories that integrate our psychological models directly and provide profound insights to users.
Image a tool where you can type in a feeling or a piece of self-talk, see where it likely comes from and why its there. A tool that can predict relationship compatibility, life outcomes, and more.
So here is the plan:
- One post and one video a week, minimum.
- Monthly meetups where you bring questions and show what you’ve built.
- 3-full-day Live Workshop where we go through every piece in depth — so if you only follow along halfway, you can finish there.
Our first live meetup will be on Thursday, Sep 10 from 4:30 PM — 5:30 PM PDT. You can RSVP here.
Originally published at https://blog.chatbotconference.com on August 11, 2026.
Here is What I am Building In Public was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.