What mattered most once we moved past “just launching” a chatbot

The biggest lesson I learned after rolling out a few chatbots is that implementation doesn’t really start at launch. Most early issues came down to relevance. When a bot wasn’t grounded in specific, up-to-date content, users lost trust quickly, even if the responses sounded polished. Training on real documentation and site content mattered far more than adding extra features.The other shift was treating the chatbot like a living system instead of a set-and-forget tool. Paying attention to where conversations stalled and adjusting over time made a noticeable difference. I saw that process work more smoothly when using setups like den⁤ser.ai, where iterating on content and scope felt straightforward rather than technical.For those who’ve deployed chatbots already, what’s been harder in practice: getting the initial setup right, or refining things once real users start interacting?