One thing nobody warned us about: building a product and getting users are completely different problems.
When we started working on our no-code AI chatbot, the technical side felt surprisingly manageable. We talked to users, built features, fixed bugs, and shipped updates faster than we expected.
The hard part came after ward.
We assumed that if we built something useful, people would naturally find it. They didn’t.
Turns out distribution is its own full-time job. Content, communities, partnerships, feedback loops, on-boarding, positioning, every day felt like learning a new skill that had nothing to do with product development.
What’s interesting is that most founder conversations focus on building. Very few talk about the challenge of getting the first 10, 50, or 100 users to care.
Looking back, I think we underestimated distribution and overestimated how much product quality alone drives growth.
For founders here: what was harder for you building the product or getting users through the door?
submitted by /u/pulsereal_com
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