Been thinking about this a lot lately. ChatGPT is obviously everywhere in content marketing now but I reckon most people are either using it wrong or expecting too much from it. It’s pretty solid for ideation and drafting but it has no idea about keyword gaps, what competitors are doing, or whether a topic actually has search demand. So using it as your whole strategy seems like a bad move. The thing that’s been working for me is treating it as a brainstorming layer and then running everything through actual SEO tools before publishing anything. Also noticed that as more search happens inside ChatGPT itself, the whole keyword-first approach is getting a bit outdated anyway. Conversational intent feels like where things are heading. Curious how others are actually plugging AI into their content process. Are you using it end to end or more as one step in a bigger workflow?
submitted by /u/parwemic
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