5 Benefits of Chatbot Technology for Your WordPress Site in 2021

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Chatbot technology has been around for a while now, and it seems to be gaining in popularity and global market value every year, and for a number of reasons. For one, modern chatbots leverage artificial intelligence and machine learning to create truly engaging experiences and handle more complex challenges, which is something that their predecessors couldn’t achieve. In the grand scheme of things, modern, AI-driven chatbot technology can help grow your business in the online world by elevating your marketing, sales, and support processes.

There are numerous chatbots that you can try depending on your needs and long-term goals, but before you start integrating and optimizing this technology, you need to gain a deeper understanding of its potential. Integrating a chatbot into a WordPress site is a relatively straightforward process nowadays, however, it’s important to understand its uses and potential applications in order to leverage it for growth and success in 2021 and beyond.

Let’s talk about the key benefits of chatbot technology for your WP site that you need to know in 2021.

Cut waiting times to zero

A slow loading time can ruin a website’s chances of ranking high in the relevant search results, simply because modern customers won’t wait more than three seconds for your website to load fully and properly. So why would they wait around for you to answer their questions or address their concerns? Your ability to address the needs of your customers immediately can significantly boost your conversions, customer retention, and the lifetime value of the individual — but if your reaction time is slow, you risk losing them for good.

That’s why it’s so important to have a live chat software on your website so that your customer service agents can engage with them quickly. But what happens when people try to reach you when your team is out of the office? Keep in mind that people want answers to their questions now, not later or the next day, which is why it’s so important to have a chatbot that will engage with your customers and cut the wait times to zero.

Nowadays, chatbot technology is advanced enough to provide conversational experiences, and is able to handle more complex customer queries, ensuring that the customer will most likely find a solution to their problem by engaging with your chatbot right there on the spot. If their problem is more complex and requires a human customer success agent, then the chatbot can easily forward the request to your team.

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Create an engaging experience

In the competitive online world, engaging your customers in meaningful conversation across a variety of relevant touchpoints and channels should be one of your top priorities. Fortunately, there are many ways you can elevate customer engagement through proper branding, personalized communication, gamification, social proof and content marketing, and more. But what you might not have known is that you can also leverage your website’s chatbot to deliver personalized, engaging experiences to your users and returning customers.

One of the biggest benefits of conversational AI is its ability to personalize the user experience on your website for the individual according to their browsing behavior, purchase history, and the way they interact with your brand. Most importantly, though, a conversational chatbot will also make the interaction feel natural and organic, moving the conversation towards a solution and a desirable outcome for both you and the user.

Complete your omni-channel support structure

Building omni-channel experiences should be one of your key long-term goals if you want to boost brand awareness and trust, but at the same time reach more potential customers and generate qualified leads. Keep in mind that the modern customer uses numerous digital channels to find relevant information, products, and the solutions to their problems, and it’s important for your brand to have a presence on all those channels in order to provide seamless support and guidance.

Having an omni-channel support structure is one of the key digital marketing trends and sales tactics nowadays, and a website chatbot would help you complete your omni-channel strategy. Installing a chatbot on your WordPress site will allow you to deliver a seamless brand experience when a customer ventures to your site from a social media platform, for example, by offering a consistent brand narrative and a quick fix to their problems.

Use a chatbot to boost your marketing strategy

In recent years, chatbot marketing has been on the rise across platforms and industries because of its ability to guide customers towards different solutions seamlessly and without them having to engage in conversation with a support agent. Not every customer wants or needs to talk to a human representative, as many people simply want a quick answer to their question in order to decide on a product. Whether they have a simple question or want to learn more about your products or services, you can easily guide them down the right path with a conversational chatbot on your site.

This is one of the best ways to use a chatbot in your marketing strategy, as the chatbot can offer different conversation paths based on the customer’s needs. As you might have guessed, this allows you to perfectly align the interaction with the user intent.

For a user who is looking for quality information but is not ready to buy anything, your chatbot can select some high-quality articles or direct them to your learning center. But for the customer who is ready to buy, the chatbot can help improve sales by allowing them to place an order immediately, or provide them with additional information that will prompt them to buy.

Leverage chatbots to drive business intelligence forward

Data science is quickly taking over as a key driver of business success in a world where technology is affecting the future of customer service and marketing. Now that millions of people are using online services and platforms to buy products, educate themselves, and build meaningful connections with their favorite brands, you need to leverage the right tech to collect and organize that valuable data.

The more information you have about your customers and your market, and the prevailing trends in your industry, the more equipped you are to make better strategic decisions and investments.

That said, you can’t capitalize on such vast amounts of data without the help of artificial intelligence, which is why AI-driven big data analysis is the key to the success of data science in your company. As you might have guessed, a conversational chatbot can act as another smart data collection tool that will generate valuable insights from customer interactions on your website.

You can use this data to drive numerous key processes forward, and optimize your approach to sales, marketing, and support based on the data that your chatbot collects automatically. You even take things a step further by using your chatbot to deliver engaging feedback options to your website visitors and inspire them to leave more detailed feedback to help you drive innovation and your entire business forward.

Over to you

Integrating a chatbot into your WordPress site, whether you’re using it as a SaaS site, an Ecommerce store, or a blog, would be a wise business move in 2021 and going forward. There are many benefits to having a conversational chatbot as a key part of your brand experience, and in the long run, you can expect this technology to help you acquire and retain customers with ease.

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5 Benefits of Chatbot Technology for Your WordPress Site in 2021 was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.